Rincy Paul

Experience

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  Accenture in India

  Dec 2011 - Dec 2014

  Senior Process Engineer
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  LogimartDMCC

  Jan 2015 - Jun 2016

  Logistics Coordinator
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  HDFC Bank

  Jul 2016 - Jan 2018

  Business Analyst

  • Spearheaded the digital transformation initiatives at HDFC Bank from 2016 to 2020, navigating the challenges and opportunities presented during the demonetization period in India. Played a pivotal role in aligning digital channels with the evolving banking landscape, resulting in a 25% increase in online account activations and a 30% surge in mobile banking usage• Successfully launched and managed a series of targeted digital marketing campaigns, driving a 35% increase in digital product awareness and adoption. These campaigns positioned HDFC Bank as an industry frontrunner in leveraging digital channels for customer engagement and product promotion.● Conducted comprehensive data analysis to support digital channel initiatives, improving user experience and operational efficiency● Developed and monitored KPIs, providing detailed trend analysis and performance reports to senior management.● Identified and resolved data quality issues, ensuring data integrity and accuracy for informed decision-making● Led the investigation and analysis of digital channel errors, implementing corrective actions to minimize recurrence● Prepared strategic business cases and briefing papers, supporting executive decision-making and strategic planning.● Played a pivotal role in a major digital transformation project at HDFC Bank, resulting in a 40% increase in online engagement● Implemented advanced statistical methods to analyze user data, identifying opportunities for service improvement and innovation Show less

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  IndusInd Bank

  Jan 2019 - Aug 2022

  Manager

  Data-Driven Strategy: Spearheaded data-driven strategies to boost digital sales, streamline operations, and improve customer experience. Utilizedin-depth data analysis to identify market trends and opportunities, resulting in a 15% increase in digital sales. Cross-Functional Collaboration: Collaborated seamlessly with cross-functional teams to align sales and operations with data-driven insights. Fostered a culture of data-driven decision-making, ensuring all departments leveraged analytical findings for continuous improvement and opportunities, resulting in a 15% increase in digital sales.Process Optimization: Led process optimization initiatives, implementing automation and data-driven decision support systems. This improved operational efficiency by 20% and reduced turnaround times. Performance Analytics: Developed and implemented performance analytics dashboards to monitor key sales and operational metrics.Extracted valuable customer insights from data analysis, contributing to enhanced customer segmentation and targeted marketing campaigns, which led to a 10% increase in customer satisfaction and engagement. Played a pivotal role in spearheading the digitization initiative within the banking sector following the demonetization drive in India. Show less

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  Axis Bank

  Nov 2021 - Aug 2022

  Team Manager

  ● Managed a team responsible for client relations and portfolio management, achieving high levels of customer satisfaction and retention● Conducted detailed data analysis to identify client needs and trends, driving strategic planning and service improvements● Developed customized reports for senior management, providing actionable insights into client portfolio performance● Implemented quality management processes, leading to a 25% reduction in client complaints and a 15% increase in client retention● Coordinated with internal departments to streamline operations and enhance service delivery● Successfully managed a high-profile client portfolio worth $10 million, achieving a 30% growth in revenue● Led the development and implementation of a new client relationship management (CRM) system, enhancing client interaction and data tracking Show less

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  CTDI

  Sept 2022 - Jan 2023

  System Technician

  Conducted rigorous testing on Telus modems and security systems, ensuring compliance with industry standards and specifications.Executed comprehensive quality assurance protocols to identify and resolve potential issues in the functionality and security of products.Collaborated with cross-functional teams to integrate testing procedures seamlessly into the production process, contributing to the overall product quality.Utilized specialized testing equipment and software to perform in-depth analysis and verification of Telus modems and security systems. Show less

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  Tru Earth

  Feb 2023 - now

  Product Team Lead

  Spearhead the creation and grooming of the product backlog, ensuring alignment with organizational goals and customer needs.Manage project scope and stakeholder expectations through effective communication and collaboration with cross-functional teams.Utilize Agile methodologies, including Scrum and Lean, to streamline product development processes and enhance team efficiency.Conduct thorough user research to identify market trends, user preferences, and areas for product improvement.Test core assumptions through iterative development cycles, fostering a culture of continuous improvement and innovation.Implement data-driven decision-making processes to measure and optimize product performance, ensuring the delivery of high-value solutions to customers.Regularly engage with stakeholders to gather feedback, prioritize features, and adjust product roadmaps based on changing requirement Show less