Karin Atallah

Experience

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  ECOLE SUISSE DE SKI | SNOWBOARD | VILLARS

  Nov 2005 - Apr 2007

  Auxiliaire monitrice de ski
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  CEA

  Sept 2007 - Feb 2008

  Security engineer internship

  Risk analysis of a bonding process of radioactive waste at the « Commissariat à l’Energie Atomique »

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  Institut de procédés biologiques (TU Braunschweig), Allemagne

  Mar 2009 - Aug 2009

  Research thesis

  Study of bacteria growth in prevention of hospital infections

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  Nestle

  May 2010 - Nov 2010

  Assistant brand manager CHEF®

  • European launch of the Lobster Fumet CHEF® (Saveur de l’année Restauration 2011) & renovation of the Clarified Broth range CHEF®• Development of recipes with chefs, R&D & management of the graphic chain for packaging development• Creation of sales tools• Management of shows (Vending, Equip’Hotel) & creation of communication tools• Realisation of media supports (press ads, mailings)• Market analysis (panel CREST, Gira & GéCo studies) and business intelligence

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  Carrefour

  Apr 2011 - Aug 2011

  Category Manager

  In charge of the meat department of french hypermarkets• Sales analysis & recommendations for stores’ orders• Assortment & promotion definition (winter & festive ranges)• Strategic reflecion regarding shelving attractiveness

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  Yoplait

  Sept 2011 - Mar 2012

  Junior Brand Manager OOH

  • Launch of a YOP® limited edition & renovation of recipes & packaging in collaboration with the retail division• Creation & update of communication tools • Elaboration of the media plan & execution of press release & print ads• Setting up business transactions, sales events and preparation of presentations for customers • Sales analysis & implementation of a volume follow-up method• Business intelligence through professional press & competitor product tastings

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  Lesieur

  Jul 2012 - Jan 2013

  Junior Brand Manager OOH

  In charge of oil & condiments ranges for the OOH market• Launch of PUGET ® innovations• Optimization and follow-up of the marketing budget & the ranges performances• Management of an assistant brand manager • Animation of the website & newsletters • Organization of a press conference and the Sirha show 2013 • Management of partnerships with Veolia and the Ferrandi gastronomy school

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  Bel

  Jul 2013 - Jun 2014

  Junior Brand Manager MINI BABYBEL® & BONBEL®

  • Launch of BONBEL® innovations• Conception & implementation of consumer promotions (money back, in packs)• Marketing budgets management with monthly reporting• Monthly sales analysis (sell in / sell out, Nielsen panels) & promotion efficiency analysis• Packaging’s renovations in line with the new European regulation (INCO)

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  Group MOM - Materne Mont Blanc

  Jul 2014 - Jan 2015

  Brand Manager GLORIA®

  • Digital communication: Facebook, websites & newsletters animation and mediatization on Marmiton• Achievement of promotional highlights (contests, vouchers)• Performances analysis & follow up (consumers & customers panels)• Brand budget management (Gloria & Mont Blanc)

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  Groupe Soparind Bongrain

  Feb 2015 - Aug 2015

  Brand Manager UHT cream Elle&Vire®

  • Packaging recast to modernize the brand• Marketing plan conception & implementation (contests, vouchers)• Participation on the long term strategy construction• Management of an assistant brand manager

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  Diageo

  Jan 2016 - Jan 2024

  Malts: Talisker, Lagavulin, Oban, Dalwhinnie, The SingletonJohnnie Walker TanquerayGordon'sLancement des gins sans alcool sur le marché Suisse Vodka Smirnoff & Premix Smirnoff Ice GASP: Germany, Austria, Switzerland & Poland Responsible of the premium spirit brands for retail and C&C customers• Defining commercial planning and activations following global brand strategies• Development of marketing campaigns (displays, gift packs, neck hangers, ads) in line with the legal restrictions• Pre measurement and post evaluation of the marketing campaign to readjust promotion plans• Pilot & report A&P marketing budget• Cost optimization by managing POS material stocks

  • Customer Planning & Activation Manager Whisky & Gin for Switzerland

    Aug 2019 - Jan 2024

  • Customer Planning & Activation Manager Smirnoff GASP

    Aug 2018 - Jul 2019

  • Customer Marketing Manager Spirits for Switzerland

    Jan 2016 - Aug 2018
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  ZeroWaste Switzerland

  Mar 2019 - Jul 2021

  Workshop trainer