
Ranm Medina
Asistente de producción

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About me
Marketing & PR Manager
Education

Universidad de Guadalajara
2017 - 2021Licenciatura en ingeniería en comunicación multimedia Design and Visual Communications, General
Experience

VIDEOCINE DISTRIBUCIÓN
May 2018 - Jun 2018Asistente de producciónAsistente de producción en la película “No Manches Frida 2”

PRODIM
Apr 2019 - Oct 2020Community Manager
Barceló Hotel Group
Nov 2019 - Aug 2020Community Manager
Ramë Hotel Boutique
Feb 2021 - Jul 2021Community Manager
DOSIS Agencia
Feb 2021 - Jun 2021Brand Manager
W Hotels
Jul 2021 - Mar 2022Public Relations Manager
3Pas Studios
Mar 2022 - May 2022Second talent assitantSerie “Acapulco”

KUTER Casa Productora
May 2022 - Jan 2023ProducerI managed the production of audiovisual content for clients in sectors such as entertainment, advertising, and commercial brands, overseeing all aspects of production, from conceptualization to final delivery. My role involved coordinating creative teams, managing budgets, and optimizing processes to ensure quality and timeliness for every project.Key Achievements and Results:° Reduced production costs by 20% through resource optimization and the implementation of new working methodologies.° Delivered projects on time and in full, maintaining a customer satisfaction rate of 95%.° Increased brand visibility through the production of visual campaigns that reached over 3 million people across digital platforms.° Led the management of multiplatform projects, coordinating content production for TV, digital, and social media, resulting in a 30% increase in campaign effectiveness.Highlighted Projects:° Produced advertising videos for leading brands in the industrial and entertainment sectors, achieving a 25% increase in consumer conversion.° Developed audiovisual content for high-impact campaigns.° Coordinated live productions and special events, managing all phases of production, from logistics to live execution.Tools and Technologies:° Project management: Asana, Trello.° Metrics and KPI analysis: Google Analytics, Meta Business Suite.My focus on quality, efficiency, and creativity enabled me to deliver successful projects, build strong client relationships, and lead teams to create content that made a significant impact on audiences across various platforms. Show less

ZDS Agency
May 2023 - Oct 2023Key Account ManagerI managed and developed communication and digital marketing strategies for key accounts, ensuring the achievement of business objectives and optimizing campaign performance. My role combined strategic client relationships, project leadership, and data analysis to maximize the impact of each initiative. Key Achievements & Results: - 50% increase in ROI on digital campaigns through advanced segmentation strategies and ad optimization. - Managed high-investment accounts, ensuring KPI fulfillment and key client retention. - 40% boost in social media engagement through content campaigns and influencer strategies. - Developed and executed cross-selling and up-selling strategies, achieving a 30% revenue growth per client. Highlighted Projects: - 360° campaign for a leading dental brand, integrating PR, paid media, and influencer collaborations, reaching over 2 million people. - Crisis management and digital reputation strategies for clients in highly regulated industries, ensuring effective communication and damage control. - Led content production and digital activations, resulting in a 25% increase in conversion rates. Tools & Technologies: - CRM & Account Management: HubSpot, Salesforce. - Campaign Analytics & Optimization: Google Analytics, Meta Business Suite. - Digital Advertising & Segmentation: Google Ads, Meta Ads, TikTok Ads Manager. My focus on data-driven strategies, strong client relationships, and campaign optimization delivered tangible results and strengthened the positioning of the brands I worked with. Show less

1win Group
Nov 2023 - Mar 2025As Chief Manager Office (Interim) at 1win Partners, I have taken on the strategic leadership of the office in Mexico, overseeing key operations and strengthening the brand’s presence in the LATAM market. My responsibilities include:- Developing and executing marketing and PR strategies to increase 1win's visibility and recognition in the region.- Managing relationships with affiliates, influencers, and media, building strategic partnerships to expand our network and reach.- Overseeing digital campaigns and content, ensuring alignment with brand objectives.- Leading and managing the local team, driving growth and operational efficiency.- Optimizing business opportunities and expanding 1win's presence in new markets within LATAM.In this role, my focus has been on ensuring innovation, expansion, and brand positioning in a highly competitive market, highlighting our leadership in the iGaming industry. Show less I led public relations, influencer marketing, and brand positioning strategies across Latin America and Brazil, focusing on building a strong and competitive presence in the iGaming market.Key Achievements & Results:° +40% brand visibility growth through strategic influencer campaigns and key media partnerships in LATAM and Brazil.° 35% increase in social media engagement within six months through targeted content and digital activations.° Management of exclusive events and strategic sponsorships, positioning the brand in high-impact spaces for the target audience.° Development of crisis and reputation management strategies, ensuring effective communication in high-risk situations.Highlighted Projects:° Creation and execution of influencer campaigns in the entertainment and sports industries, driving new user acquisition.° Coordination of brand activations at in-person events, generating impact across five LATAM countries.° Production of high-profile content collaborations, strengthening audience connection and brand credibility.My strategic and results-driven approach allowed me to build key relationships and position 1win Partners as a major player in the iGaming industry across the region. Show less
Chief Manager Office LATAM
Jan 2025 - Mar 2025Public Relations Manager LATAM + Brazil
Nov 2023 - Jan 2025
Licenses & Certifications
- View certificate

Comunicación efectiva para el líder actual
Tecnológico de MonterreyAug 2024 
Curso de elaboración para la producción de proyectos cinematográficos
FICG Festival Internacional de Cine en Guadalajara- View certificate

Curso de Inteligencia Artificial para Content Marketing
PlatziMay 2025
Honors & Awards
- Awarded to Ranm MedinaFESTIVAL INTERNACIONAL DEL CINE DEL QUETZAL IMCine Dec 2020 Selección oficial mejor cortometraje - "Ellas"
- Awarded to Ranm MedinaYo hago corto con la corrupción Líderes ciudadanos en pro de la cultura de las legalidades a.c. Oct 2020 Ganador mejor cortometraje – "Ellas"
- Awarded to Ranm MedinaFESTIVAL NACIONAL DE CORTOMETRAJE UNIVERSITARIO CORTOCINEMA - May 2019 Selección oficial mejor cortometraje - "Más que un juguete"
- Awarded to Ranm MedinaFESTIVAL INTERNACIONAL DE CINE DE TEQUILA - Mar 2019 Selección oficial mejor cortometraje - "Perspective"
- Awarded to Ranm MedinaYo hago corto con la corrupción Líderes ciudadanos en pro de la cultura de las legalidades a.c. Mar 2019 Selección oficial mejor cortometraje - "Más que un juguete"
- Awarded to Ranm MedinaFESTIVAL INTERNACIONAL DE CINE CON MEDIOS ALTERNATIVOS FESTIVAL INTERNACIONAL DE CINE CON MEDIOS ALTERNATIVOS Selección oficial mejor cortometraje - "Más que un juguete"
- Awarded to Ranm MedinaFESTIVAL INTERNACIONAL DE CORTOMETRAJE UVAQ Universidad Vasco de Quiroga Ganador mejor cortometraje - "Ellas"
- Awarded to Ranm MedinaPREMIO A LA CREATIVIDAD - Ganadores mejor pieza para redes sociales y mejor campaña - "Ellas"
Languages
- inInglés
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