Mary Busschau

Experience

• 

  Oxford Road Veterinary Clinic

  Jan 2007 - Feb 2011

  Receptionist

  - Ran the veterinarian’s schedule and appointments. - Built customer relationships and engagement in person and telephonically.- In-store sales and product information for retail clients.- Account management and admin of the business. - Document filing and organisation of clinic and customer information

• 

  South African Breweries

  Jul 2012 - Aug 2012

  Marketing Intern

  - Interned for 2 months in the Hansa Pilsener Brand Team.- Supported activations, brand campaigns, strategies and communications for the brand.

• 

  IStore | Apple Specialist

  Jan 2013 - Mar 2013

  IStore Graduate

  - iStore Graduate for 2 months working as a sales consultant, retailing Apple devices and products.

• 

  First Quantum Minerals LTD

  Apr 2013 - May 2013

  Data Clerk

  - Collected and recorded candidate CVs on a new recruitment system for First Quantum Minerals.

• 

  Vibrant Media South Africa

  Jul 2013 - Mar 2014

  Digital Marketing Account Manager

  - Business development for growing network on existing and potential B2B clients.- Co-ordination of corporate and entertainment events.- Achieved over 20% open rate on E-mail marketing campaigns and account management for clients.- Ran social media management for the agency.

• 

  MECS (Pty) Ltd

  Mar 2014 - Dec 2014

  Marketing Coordinator

  - Supported the marketing function at MICROmega Holdings by managing the MECS Africa brand.- Oversaw all social media management and communications, including email campaigns.- Co-ordinated events for networking opportunities with potential and existing clients for B2B space.

• 

  SPARK Schools

  Jan 2015 - Apr 2019

  Marketing Officer

  - Governed the full marketing operations for the brand across a network of 21 schools for the objective of registrations.- Consistently created and implemented the marketing strategy for over 4 years and accomplished over 80% of leads year on year.- Successfully administered relationships with suppliers and budget for marketing department by achieving targets while staying well within limited marketing budget.- Effectively operated the social media, digital marketing, PR and company website (WordPress) to achieve increased brand saliency across digital and communications channels.- Direct management of communications officer and indirect management of business staff and their effect on marketing operations.- CRM management and email communications (internal and external) across the full network of staff and customers with an open rate of over 40%. Show less

• 

  Telesure Investment Holdings (TIH)

  May 2019 - Jul 2021

  Community Manager & Digital Marketing Analyst

  - Management of Google Analytics monitoring across 6 websites for performance, conversions, traffic and further website metrics.- Support in implementing successful strategies on A/B testing opportunities and personalisation for best practices across customer experience and UX.- Creation of Data Studio dashboards, visualisations and reports for effective tracking and reporting of campaigns and performance.- Valuable reporting, analytics, insights and social media listening across 6 insurance brands presented to executives and management- Consistently created competitor analyses and strategies based on competitive landscape.- Effectively directed social media channels and content strategies for 6 insurance brands by pioneering community management and social media performance benchmarking in the business.- Notably achieved consistent content average engagement rates above industry benchmarks of 3% on Facebook & Instagram and 1% on Twitter across all brands.- Supervised teamwork and collaboration with graphic designers, copy writers and brand teams on building creative content ideas. Show less

• 

  ProQuo AI

  Jul 2021 - Sept 2022

  Human Sciences Manager

  - Analysed marketing performance data and assisted with client queries on performance and strategies.- Worked with the Data Science team on creating proof of concepts and modelling for innovations and new features for the ProQuo AI platform.- Supported the customer success function in the business to assist clients.- Project managed a number of different projects in the business to successful points of product implementation.- Created a series of internal education seminars around the platform IP & Framework.- Managed relationships and communications with senior stakeholders in the business. Show less

• 

  Accenture Song

  Sept 2022 - Mar 2024

  Data Insights Analyst

  - Data analysis for insights and recommendations on digital strategies and improved performance.- Reporting and dashboard creation with Google Looker Studio.- Data integration and GA4 implementation for effective website tracking and integrated reporting.- Data campaign management based on AI & ML models developed for increasing propensity to purchase.- CRO project management and experimentation for incremental revenue improvements.- MarTech assessments and data integration strategy. Show less

• 

  Kantar

  Apr 2024 - now

  Client Success Manager