Pravat Ranjan

Experience

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  GOODCLAD

  Mar 2013 - Jun 2015

  Co-Founder
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  Tata Consultancy Services

  Jun 2014 - Apr 2017

  Software Engineer
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  PBR STUDIOS

  Jan 2017 - Oct 2017

  Founder
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  GetMyUni

  Jun 2017 - Oct 2017

  Lead UI/UX - Product Designer

  Revamped the platform end to end both for desktop and mobile (UI & UX)The primary aim was to enhance the user experience and streamline the flow by - Including smart dashboards to prevent information overload and to make access relevant information easier- Reanalysing the content structure and hierarchy wrt data-driven personas (to maintain a healthy curiosity gap)- An UI theme that is light to develop while keeping the visual appeal intact and enhances brand awarness- A well-defined feedback channel from the users Show less

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  LeanGears LLC

  Oct 2017 - Oct 2019

  User Experience Lead

  - Interacted with real users to get a grasp of their behavioural patterns and understand their mental models.- Crafted personas and Journey maps to communicate insights - Identified the knowledge gap that needed to be filled- Analysed and extracted information from user insights and translated them into actionable recommendations for the Dev team- Established and implemented a multidimensional research strategy

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  Leanpitch

  Oct 2017 - now

  - Set the vision and strategic direction for the design team, aligning it with the organization's overall goals and objectives- Collaborate with senior leadership, product managers, and other stakeholders to develop a cohesive design strategy that supports business objectives.- Conduct market research, user research, and competitor analysis to inform design decisions and identify opportunities for innovation- Oversee the quality of design deliverables, ensuring they meet high standards of usability, aesthetics, and functionality- Foster a culture of creativity, collaboration, and continuous learning within the design team- Drive design innovation by exploring emerging trends, technologies, and methodologies Show less

  • Chief Brand Officer & Head of Product Design

    Nov 2021 - now

  • Head Of Design

    Oct 2017 - Nov 2021
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  Startup Planner

  Jun 2018 - Nov 2019

  UX Lead

  - Thorough analysis of how this new product can satisfy market needs and consumer preferences- Modified and revised the product design end to end based on user research data, current trends, and market conditions by adhering to more creative practices- Conducted user interviews (1-0-1 & focus groups ) to understand their behaviour, habits, preferences etc wrt to the product

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  Turient

  Dec 2020 - Feb 2022

  Head of Product Design

  - User research to gather the needs, behaviours, and pain points of our target audience- Defined the information architecture of the product, including site maps, user flows, and navigation structures- Creating interactive prototypes and hi-fi mockups- Conducting usability testing sessions with representative users - Collaborate effectively with cross-functional teams, including product management, engineering, marketing, and sales, to align design efforts with business goals and priorities. Show less