Victoria Castillo

Experience

• 

  Infobuilder Technologies

  May 2004 - May 2006

  Computer Education Specialist

  I got my start teaching short courses in Adobe Photoshop and Microsoft Office for young students and seniors alike.

• 

  Anxa.com

  Jun 2006 - Jun 2016

  Led a variety of projects for Anxa, a French company focused in technologies and online solutions for health, wellness, and self-improvement, most notably:- Managed the production of mobile applications in several languages that garnered three (3) million iOS app downloads, such as: - An IQ test app called Calculate Your IQ/Calculez votre QI that reached #1 in the App Store in the Education category in several countries, - A life coaching app called Balance Your Life/La Roue de Vie - Led the v2 overhaul of the Gerald.ph grocery e-commerce website and established its customer service and social media presence, increasing weekly online customers by 500%, social media by 1000%, with a 4.9/5 customer service rating on Facebook- Was awarded the company’s Core Value Award called “Communicate, Share, and Collaborate” for outstanding communication and interpersonal skills in managing and working with team members and partners during the product launch of the HAPIfork, the world's first smart fork and breakout product at CES Las Vegas Show less Started at Anxa as a content writer, and even while taking on more demanding product management tasks, continued as the primary producer and coordinator of all English-language content for the company's websites, web and mobile products, social media, online marketing, printed packaging, user manuals, video scripts, and corporate communications: - Wrote, edited, translated from French, and uploaded approximately 500 daily coaching sessions for the company’s catalog of English-language weight loss coaching programs from France's celebrity nutritionists- Published content using the company’s proprietary content management systems (CMS), using HTML and CSS coding and respecting search engine optimization (SEO) and website metadata- Set up, maintained and published brand accounts for health on Facebook, Twitter, Pinterest, Instagram and have used HootSuite and AgoraPulse to aggregate social media accounts- Acquired prospects (opt-in newsletter subscribers) and clients to paid subscription models using freemium models on the web and mobile - Identified qualified customers through effective funnels and landing pages on the web, mobile, and social media- Provided customer support over phone and e-mail for online coaching programs, web and mobile applications, and hardware, addressing customer concerns clearly and effectively- Established templates and guidelines for the team for community management and customer service to ensure client satisfaction Show less

  • Product Manager/Project Coordinator

    Jun 2006 - Jun 2016

  • Content Writer

    Jun 2006 - Jun 2016
• 

  City of Vaughan

  Apr 2018 - May 2019

  Programmer Co-Op Student

  Responsibilities:- Developed, debugged, deployed, and performed unit testing on custom Web applications in in a Microsoft web development environment—C#, ASP.NET Web forms and MVC, MS SQL, Team Foundation Server, Office365 - Wrote software documentation to ease transition and training for team members- Fulfilled stakeholders’ requests by analyzing business needs and use cases through meetings and professional email communicationAccomplishments: - Automated the content management and user lookup of City employees’ corporate phone plans, resulting in more time freed up for the IT Service Desk and instant responses to inquiries. Application created with SharePoint, PowerApps, and Flow- Implemented the AMANDA Web Service (SOAP API) into a City business query application for faster performance and better security. Created in ASP.NET MVC and Web Forms- Expanded the use of an existing application used by one department to all departments in the City while only displaying intra-department data through normalized database design revisions in MS SQL Management Studio. Application built in ASP.NET, Telerik, JavaScript Show less

• 

  MUSTH

  Feb 2020 - now

  Web Content Developer