Matthaios Gavalas

Experience

• 

  Private Enterprise

  Jul 2004 - Oct 2009

  Store Manager
• 

  SKAI TV

  Nov 2009 - now

  ► Devise and execute the SKAI TV commercial policy and innovative tactics, driving increased revenue generation ► Supervise 3 teams within the commercial department, managing a total of 15 people ► Redesign the commercial department, implementing new processes, introducing software solutions, and optimizing team performance for enhanced efficiency and productivity ► Develop and launch a new live-streaming advertising service, achieving revenues exceeding 0,5 million per year for the last 5 years► Lead and negotiate all commercial agreements, achieving a total turnover of over 70 million per year ► Collaborate with marketing departments in order to leverage product placement and sponsorships, resulting in optimized advertising strategies with a significant impact► Manage branding initiatives for shows like The Voice, XFACTOR, and Survivor, as well as the News of Small and Medium Enterprises, and campaigns of the “All together we can” organization Show less ► Define performance and sales objectives for websites► Manage the strategic direction and goal-setting for the entire group's digital portfolio, including skai.gr, sport-fm.gr, Group Radios, skaitv.gr, and HybridTV► Conduct budgeting and revenue forecasting for all digital units► Boosted the profit margin of SKAI's digital assets from 10% to 40% within a span of three years ► Perform market research and identified new opportunities ► Develop and maintain key collaborations with industry giants such as Google, Microsoft, Glomex, expanding content coverage and achieving an annual income increase of +100% in the last 2 years ► Successfully launched a new hybrid TV product that generated annual revenues exceeding 0,5 million per year ► Redesigned and repositioned skai.gr, developing content and business strategies to enhance user engagement and drive revenue growth Show less

  • Director of Client Services

    Nov 2016 - now

  • Digital Business Development Director

    Sept 2019 - now

  • TV Client Service Representative

    May 2010 - Oct 2016

  • Accountant

    Nov 2009 - Apr 2010