Heather D. McComb

Experience

• 

  WWCV-Glaxosmithkline Pharmaceuticals

  Nov 2005 - Sept 2006

  Pharmaceutical Sales Representative

  Promoted and generated sales for Coreg, Advair, Requip and Paxil CR.* Achieved strategic goals and distinguished performance from competitors by leveraging personal selling skills, utilizing teamwork and establishing structure to capture the voice of the customer.* Through creativity, gained access in a restrictive territory leading to increased sales while strengthening competitive advantage.* Leveraged relationship building skills to develop trust quickly with diverse individuals. Show less

• 

  Wyndham Vacation Ownership

  Sept 2006 - Oct 2016

  Based on earlier successes, promoted to Director role with oversight of the team responsible for developing and implementing innovative promotion strategy to drive production and motivate a field of over 3,000 sales and marketing professionals to attain annual revenues in excess of $1.6B. * Exceeded company’s annual profit, revenue and customer acquisition goals generating more than 27,000 new owners, $1.6B in revenue and $430MM in profit annually supported by highly effective national promotional campaigns.* Achieved 119% of budgeted profit by driving sales and marketing behavior with innovative promotion strategy, process improvement, and efficient project management. * Streamlined and optimized quality of sales and marketing programs, incentive events and processes through the forging of new relationships and alignment of business partners. * Leveraged exceptional leadership qualities in managing the Corporate Promotions Team in order to generate loyalty and increased engagement through targeted development programs; resulted in retaining top talent, internal promotions to management positions and multiple awards within the organization.* Collaborated with Senior Executives and multi-departments on highly visible programs among the organization while meeting tight deadlines and organizational goals.* Mentored staff and implemented training curriculum to shift focus from project-centric, technical competence to organizational, goal-centric and client relationship excellence. Show less Restructured and transformed the Corporate Promotions Team into a highly engaged, efficient and innovative unit while creating and executing national sales and marketing promotional campaigns and various recognition programs to motivate a field of over 3,000 sales and marketing professionals and strengthen competitive position.* Achieved annual revenues exceeding $1.5B by managing cross-functional teams of internal business partners to best develop promotion strategy, drive company production and maximize ROI. * Led the development and implementation of new business processes, including a department-specific website into the organization; delivering organizational structure, improved efficiencies, nationwide exposure and overall customer satisfaction.* Developed and executed complex programs and projects while leading a team in a fast-paced, highly visible national reward and recognition effort.* Integrated change management leadership that transformed a team into an impactful, sought-after business unit by identifying key talent and developing direct reports into highly engaged, productive resources across the organization.* Revolutionized the design, rollouts and communications of on-going programs such as the monthly Score Card and Book of Records to best leverage recognition collateral.* Dramatically improved the experience and quality of multimillion-dollar incentive trips, $3MM+, through exceptional planning and organization while successfully managing budgets, distinguishing programs from competitors and retaining associates. Show less Supported the Sales Department by instilling trust and confidence in the customer during the buying experience with consistency of product and process during the sales closing. * Increased new business and improved customer retention by developing and facilitating best practices for the sales sites to utilize during the customer buying experience.* Instituted process improvements which established a relationship-based approach to the sales process and customer service.* Instrumental in the increase of overall customer satisfaction and repeat business by building trust, communicating effectively with clients, enhanced collaboration and delivering on commitments. Show less

  • Director, Marketing Strategy & Program Management

    Oct 2013 - Oct 2016

  • Manager, Marketing Operations

    Apr 2008 - Oct 2013

  • Quality Assurance Manager

    Sept 2006 - Apr 2008
• 

  AdventHealth

  Jul 2017 - now

  Utilize process improvement methodology to approach the overall direction, coordination, execution, and completion of specific projects aligned with organizational strategy, operational initiatives, commitments, and goals. * Work with C-level executives to develop the project vision and goals and engage, manage and collaborate with cross-functional teams to achieve project goals in a timely and effective manner. * Recognized for high-quality enhancements of resources across the organization, improved workflow efficiency, and successful management of the implementation of projects and strategic initiatives.* Led the online scheduling project management across various services, including 245 Primary Care providers, resulting in improved customer experience by providing 24/7 self-scheduling with 96% of the provider group. * Interfaces directly with project stakeholders to manage priorities, develops tools to track progress, identifies opportunities to achieve project deadlines, resolves conflicting priorities, monitor/enhance quality of work, and provides direction to assure timelines are met and satisfaction is achieved. * Identifies and analyzes data to determine organizational trends and performance opportunities. * Creates and maintains comprehensive project documentation for improved workflow efficiency and to ensure the overall success of projects and stakeholders involved. Show less Developed and executed strategic marketing plans and business initiatives within established budget and time parameters while collaborating with Senior Leaders, Administration, Operations Directors, physicians and practices to increase brand awareness, new patients and grow patient volume. * Effectively managed and executed marketing projects, advertising campaigns and communications to promote AHMG physicians and network of care while meeting tight deadlines and organizational goals.* Planned and implemented integrated marketing campaigns including direct mail, print and web advertising, collateral materials, public relations, and events to drive brand awareness and patient volume.* Identified and spearheaded new marketing opportunities; successfully contributing to increased patient appointments by 81% in one month through a targeted digital marketing campaign.* Collaborated with Senior Executives and cross-functional teams while contributing new ideas and strategies to drive new business with focus on awareness, capacity, disease management and payor mix.* Coordinated and managed brand and service line activation at corporate sponsorships, government wellness programs, community and large-scale events.* Developed and mentored Marketing Coordinators to successfully implement projects and deliver on organizational objectives. Show less

  • Project Manager

    Sept 2019 - now

  • Marketing Manager

    Jul 2017 - Sept 2019