Alarice Rajagopal

Experience

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  Edgell Communications

  Feb 2008 - Dec 2014

  Assistant Editor, CGT/Associate Project Manager

  Created and deployed e-products including e-postcards, e-blasts and custom newsletters. Tracked product performance stats for clients on all Edgell publications and brands, and aggregated monthly stats for analysis. Assisted online team with special projects as needed and responsible for producing a weekly e-newsletter with industry news and research. Wrote and posted articles, online columns and videos daily, working within CMS. Covered live industry events including video, photos, share group and attendee follow-up. Also responsible for copyediting, writing and folio layout of print and digital magazine issues, while collaborating with production team. Show less

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  EnsembleIQ

  Dec 2014 - Jan 2018

  Editor (CGT)

  Responsible for editorial development in conjunction with Publisher and editorial team, planning and writing content including CG case studies, vendor profiles, whitepapers, infographics and research reports. Aggregated articles and other contributions from analysts, CG executives, and technology providers. Worked closely with production team to effectively present content. Produced and secured content for website, social media channels, industry events (with a focus on developing agendas). Helped to identify and recruit industry speakers/members in order to create expansive consumer goods network and communities (share groups, League of Leaders). Supervised managing editors and freelancers. Show less

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  Retail Solutions Inc.

  Jan 2018 - Sept 2018

  Product Marketing Manager

  Responsible for collaborating with sales, marketing and product management to own and develop sales collateral, as well as develop and maintain a centralized competitive intelligence database based on research and prior industry knowledge. Produced compelling materials for marketing programs including thought leadership, fact sheets, etc. Served as a consultant to sales through development of product differentiators, FAQs and positioning, worked with key stakeholders to understand, plan and execute new product launches and produced as-needed content including for website re-launch and press releases. Show less

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  CSHub| IQPC

  Jan 2019 - Jul 2019

  Editor

  As editor, responsibilities included overseeing all editorial direction of Cyber Security Hub's complete portfolio of online products including market reports, exclusive research, webinars, custom products and white papers. Engaged a network of esteemed industry board members, analysts and key influencers/contributors to help grow social media groups (~25% increase in LinkedIn Group members, ~35% increase in Twitter followers) and the monthly website traffic (up 88% in average page views).

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  Freelance writer, editor

  Jul 2019 - Jan 2020

  Freelance Writer & Editor

  Took on B2B writing projects including: *Research reports *White papers *Datasheets *Press releases *Case studies *Website copy *Ghostwriting *Blog articles *Trend articles/news stories and more.

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  EnsembleIQ

  Oct 2019 - Nov 2021

  Oversee the editorial direction of CGT and its complete portfolio of online products. Part of an integrated media brand, CGT is a resource for consumer goods executives looking to improve business performance. Responsible for curating news stories for the hotel beat in conjunction with the Hospitality Tech editorial team. Conducted interviews with key hospitality technology executives (CIOs) in the hotel industry to produce original content for the website, as well as curate, edit and collaborate with solutions and services provider-contributors.

  • Senior Editor, Consumer Goods Technology (CGT)

    Jan 2020 - Nov 2021

  • Contract Editor, Hotel Beat

    Oct 2019 - Dec 2019
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  Algopix

  Nov 2021 - Nov 2022

  Product Marketing Manager

  Staying competitive as an online seller means knowing what products are in high demand, what channel is most profitable, and how to source those items in real time. Sellers cannot rely on yesterday’s data to keep up with consumer demands today. That’s why at Algopix, we strive to make eCommerce product and market data more accessible for online sellers to make profitable business decisions based on the most accurate eCommerce data. Get all the marketplace and product data you need to sell smarter, with Algopix. For more information, visit www.algopix.com. Show less

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  Cluster

  Nov 2021 - Nov 2022

  Product Marketing Manager

  Managed the official launch of Cluster, the most reliable eCommerce data provider for marketplaces and online brands, as the parent brand of Algopix (both operating under Algopix Holdings Ltd.). Positioned Cluster's go-to-market strategy and content as a cross-channel eCommerce data engine that leverages the most comprehensive digital point-of-sale (POS) and normalized catalog data in the market.Developed all website, landing page, and collateral content (including white papers, data sheets, use cases, presentations, etc.) working in collaboration with sales, sales engineers, and BDRs. Created branding and positioning in conjunction with marketing and design to launch www.datacluster.com, based on extensive market research and analytics of demographics, personas, etc. Additionally, launched a competitive intelligence database as a sales resource, and updated API documentation for clarity and new use cases/capabilities as needed. Managed relationships with key industry partners/solutions integrations through content, collateral, and documentation. Show less

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  KMN Content Services LLC

  Nov 2022 - now

  Freelance Writer & Editor