Lenny Horstink

Experience

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  Vialis

  Sept 2004 - Feb 2005

  Browser-based app development

  Final internship. Development of a a browser-based app that connected to the self-hosted ERP solution.

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  ASAC Comunicaciones

  Sept 2006 - May 2007

  Web Developer

  CMS and Website development

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  Omepet

  Jan 2008 - Jun 2008

  Web and Flash Developer

  CMS development and programmer of Flash based apps and games.

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  BDS - Business Development Software S.L

  Oct 2008 - Jul 2013

  R&D, Web Development and Digital Marketing

  I started as a website developer, but quickly grew in to the role of responsible for R&D. I made significant contributions to the development of Cubic CMS, a propiertary PHP based CMS, developed over 100 websites and broswer based apps for companies, NGO's and institutions, and led several digital marketing projects. I represented the company at multiple events.

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  Independant Internet Marketing Specialist

  Aug 2013 - Jun 2014

  Online Marketing Consultant

  As a independant contractor I have successfully created and executed online marketing campaigns and created or improved coorporate websites for customers from the USA, Canada, United Kingdom, the Bahamas, Spain and the Netherlands.Clients that I have worked for include:✔ An Award winning Entrepreneur and Author✔ A Best Selling Author and Inspirational Speaker✔ A Counselor, Life-Coach and Real Estate Investor✔ An International Keynote Speaker✔ Various HR Consultants✔ Various startup Entrepreneurs✔ Haute Couture Fashion Designer and Wedding planner✔ And a long list of other companies. Show less

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  Just1CV

  Mar 2014 - Oct 2015

  CTO Just1CV

  ► CTO of the start-up Just1CV, a CV platform where people can import, create, modify or export their CV easy and fast, to multiple jobsites.

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  Zentyal

  Mar 2014 - Aug 2015

  Responsible for developing, defining and continuously improving marketing automation processes with the goal of generating and filtering the maximum number of qualified customer and partner leads for the Sales Team and Partners. I create and execute lead generation and nurturing campaigns, measuring their performance and optimizing their effectiveness.Other tasks include, content creation & content nurturing, online marketing, website improvements and supporting providing Salesforce support to the sales team.On daily basis I use Pardot, Salesforce, Google Analytics, Webmastertools, Adwords and custom internal software.Reporting directly to the CMO. Show less

  • Marketing Automation specialist

    Jun 2014 - Aug 2015

  • Marketing Automation specialist (external contractor)

    Mar 2014 - Jun 2014
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  Collabora Productivity

  Sept 2015 - Oct 2017

  Marketing Manager

  Responsible for all Collabora Productivity marketing, with special focus on Partner and Channel Marketing. Reporting directly to CEO.At my two years at Collabora Productivity I have achieved the following:• I've successfully moved the old website www.libreoffice-from-collabora.com to the new www.collaboraoffice.com, grew the number of website visitors with 300% and grew organic searches with nearly 500%• I've created brand recognition. Collabora Online is now recognized as the best open source online office editor.• I've created a healthy pipeline of commercially interested leads. . . . • I grew the number of MQLs with 700% . . . • I grew the number of SQLs with 500%• I've set up the successful partner program, creating revenue and marketing exposure• I've managed the marketing budged, moved away from Google Adwords and redirected the budget to better lead generating and brand recognition activities, such as industry events• I've represented Collabora Productivity at events in Europe and the United States, either with a stand or as an attendee• I've Implemented a successful social media strategy• I've implemented Mautic (marketing automation tool) for lead generation and lead nurturing, and adjusted the connected CRM (SuiteCRM) to fit the exact needs of salesIn short, I set up the complete marketing machine for Collabora Productivity and after successfully done so, having good measurable results, I moved on the the next open source project (SuiteCRM) to make a success. Show less

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  Mattermost

  Jan 2017 - Jul 2018

  Marketing and CRM Consultant

  I consulted Mattermost, the open source, private cloud Slack alternative, on Marketing and CRM related issues. During my period at Mattermost the company has grown significantly.• I streamlined marketing and sales processes in the CRM• I created reports and dashboards for various executives, providing them with better insights in the results of the marketing and sales activities• I provided consulting for front-end of the website, creating a better experience for the visitorsReported directly to the Director of Business Operations, Director of Sales and CEO Show less

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  SalesAgility

  Oct 2017 - Sept 2018

  Head Of Marketing

  I was responsible for the global marketing strategy and execution of SuiteCRM, the world's most popular open source CRM, with a community over 100,000 people, a download count of over 900,000 and an estimated user count of over 4,5 million users.At SalesAgility I achieved the following:• I've more than doubled the number of commercially interested leads• I've increased brand recognition of SuiteCRM• I've quadrupled engagement on social media• I've been leading the redesign of the SuiteCRM website, which now converts more leads, generates more downloads and grows the community at a spectacular rate• I've successfully promoted the release of SuiteCRM 7.10, which was covered in media all around the globeReported directly to the CEO Show less

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  Planet Crust

  Oct 2018 - now

  Planet Crust (planetcrust.com) delivers Corteza, a 100% open-source and standards-oriented Low-Code platform. Available in the Cloud or On-premise, Corteza can accept data from any digital source, transform it to a common format and build apps from it using our drag-and-drop tools. .

  • VP Cloud

    Oct 2021 - now

  • CMO

    Oct 2018 - Oct 2021
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  Corteza Project

  Jun 2019 - now

  Head Of Marketing

  The Corteza project builds a 100% free, open source, self-hosted cloud platform for growing your organisation’s productivity, enabling its relationships and protecting its work and the privacy of all those concerned. Corteza is developed entirely in the public domain, including its design considerations and processes.