ANIMESH KUMAR

Experience

• 

  Jabong

  Sept 2014 - Dec 2014

  Internship

  • Business Process Mapping under the Special projects Team of Jabong.• Mapped Process of Marketplace Operation, Procurement (Domestic and International), International Business (Jabongworld.com), HR, Finance, Warehouse Operations, Production of Jabong for optimization leading to Value chain and Value streamline Management• The main work was to map all the process in different function of organization on Tibco Nimbus.

• 

  Altudo

  Feb 2015 - Jan 2018

  • Responsible for American Express website reporting. (Serve, Bluebird and Redcard)• Requirement gathering from client and making new insightful dashboard for different stakeholders in Adobe Analytics.• Responsible for sending 35+ reports on different frequencies using Adobe Analytics and Report Builder.• Training the edynamicanalytics team on Adobe Analytics.Tootls used-• Google Analytics• Adobe Analytics (Omniture/SiteCatalyst 14 & 15)• Adobe Report Builder• Adobe Ad Hoc Analysis (Discover)• Adobe Analysis Workspace• Power BI• PM Tools: MS Office, JIRA Show less

  • Web Analyst

    Feb 2016 - Jan 2018

  • Trainee

    Feb 2015 - Jan 2016
• 

  Cvent

  Jan 2018 - now

  • Executed a comprehensive analysis of Digital footprints across Cvent withtargeted marketing campaigns that increased web engagement by 10% on Cventwebsites, Blog engagement by 15% and lead generation by 3%.• Collaborated with Client Services to identify and resolve higher call/ supportrequest issues, resulting in a 11% decrease in customer queries.• Collaborated with Sales and Product team to identify low volume lead generationin Cvent ecommerce system resulting 15% improvement in new prospectgeneration with website optimization.• Developed and implemented data quality checks that reduced errors in reports by15% in last 6 months.• Performed 15-20 CRO test in last 2 years for Cvent marketing websites resultinginto 25% improvement in website engagement.• Developed an automated process that reduced manual data preparation and saved20 hours per month resulting in a additional hours for new projects.• Designed and implemented real time Web performance dashboard for stakeholdersusing API integration that reduced data processing time by 36-45 hours per month,allowing for faster analysis and decision-making.• POC for all the digital campaign analysis for lead generation and campaignoptimization at Cvent.• POC for all Adobe Analytics Admin and Backend process setup, Audit andcompliance management. Show less

  • Lead Analyst

    Feb 2022 - now

  • Senior Digital Analyst

    Feb 2020 - Feb 2022

  • Digital Analyst

    Jan 2018 - Feb 2020