Riddhi Sen

Experience

• 

  Britannia Industries Limited

  Apr 2011 - May 2011

  Management Intern - Marketing

  Project : Identify New Consumer Opportunity Segments for Milk Bikis in Kids Nutrition SpaceKey Result Areas:•Identify and understand current non biscuit categories in the Kids Growth and Development Space.•Understanding the triggers and barriers of each category in this space and its fitment with brand ‘Milk Bikis’ through consumer interviews.•Concept development for shortlisted non biscuit categories.•Concept check through focus group discussion, embellish to get one final concept in each category for further quantitative check.•Recommended Malted Food Drinks as a relevant non biscuit category for brand extension for Milk Bikis in Kids Growth and Development space.Achievements:•Awarded PPI among 32 summer interns•1st Prize in Marketing vertical of TATVA 2011, an inter B-school summer internship project competition, with more than 100 entries from top 25 B-schools. Show less

• 

  ICICI Bank

  Apr 2012 - Feb 2013

  Assistant Manager
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  Pidilite Industries Limited

  Mar 2013 - now

  Handled Roff and Litokol, which were one of the fastest growing brands in Pidilite and grew by 3times in 3 years, while i was on it. Brand Manager - Roff - Construction chemicals Brand Manager - Dr Fixit

  • Senior Category Manager - Fevicol

    Jan 2022 - now

  • Senior Category Manager - Roff

    Feb 2019 - Dec 2021

  • Brand Manager - Roff

    Jan 2017 - Jan 2019

  • Brand Manager - Dr Fixit

    Apr 2015 - Dec 2016

  • Assistant Manager - Business Development

    Mar 2013 - Mar 2015