Tom Williams

Experience

• 

  B&M Retail Limited

  Aug 2010 - Mar 2012

  Sales Assistant
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  ClickThrough Marketing

  Oct 2011 - Sept 2021

  As the Director of SEO & Content at ClickThrough Marketing, I was responsible for driving growth within the SEO department in order to ensure we were delivering market leading services. I was heading up the SEO & Content team which consisted of 8 people, with line management responsibilities. This involved many hours of training and mentoring junior members of the team along with regular one-to-one catch-ups and annual appraisals. We also went through a hiring process to employ two new SEO Specialists so I have a good amount of experience when it comes to hiring the talent needed to drive performance and growth. Not only this, within the last 2 years of my role at ClickThrough, I was heavily involved in the sales side of things. When a potential client was looking for a new SEO partner, I would get stuck in with identifying the opportunities and pulling together a pitch deck to highlight these and also formulate an ideal SEO strategy for them that was designed to hit their goals. I was responsible for driving innovation within the SEO department allowing us to create new product offerings, along with transforming processes to become more efficient. I worked closely with an outsourcer to develop a python script that automates technical datasheet creation via Screaming Frog. This transformed the way that we run technical datasheets, now only taking a few minutes compared to half an hour. Excel is something of a strong point of mine too, which I've self-learnt over the years with many formulas that speed up day to day tasks that would otherwise take longer. This led to me creating my very own excel training course which I rolled out to all of my colleagues within ClickThrough.I've also been involved in many successful site migrations during my time within the SEO industry, overseeing the crucial SEO elements of any migration such as URL mapping and auditing. Show less

  • Director of SEO & Content

    Jan 2021 - Sept 2021

  • Head of SEO

    Mar 2020 - Jan 2021

  • Senior Technical SEO Specialist

    Nov 2018 - Mar 2020

  • Technical SEO Specialist

    May 2014 - Oct 2018

  • SEO Account Executive

    May 2012 - Apr 2014

  • Marketing Administrator

    Oct 2011 - Apr 2012
• 

  Lounge Underwear

  Sept 2021 - Jun 2022

  SEO Manager

  As the SEO Manager at Lounge Underwear, I was in charge of leading the SEO strategy in order to improve organic traffic and revenue. Lounge Underwear went through a big site migration in June 2021 and organic performance dropped off a cliff as a result due to not having anyone in the business to manage the migration effectively from an SEO perspective. By April 2022, I was able to improve organic visibility to a point where Lounge had more keywords ranking on page 1 than before the site migration. Show less

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  Unknown

  Jun 2022 - Oct 2022

  SEO Manager

  I was responsible for managing SEO strategies across the client base, in order to improve organic visibility, traffic and revenue or leads. Upon joining Unknown, there weren’t any SEO processes in place so I spent a lot of time creating documents and processes that enabled us to deliver market leading SEO strategies. I was also involved with the new business team, creating pitch decks and delivering these to prospects.

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  SPIKA Limited

  Oct 2022 - Dec 2022

  SEO Manager
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  National Education Group

  Jan 2023 - Oct 2023

  SEO Manager

  The National Education Group own the following brands: The National College (https://nationalcollege.com) and The School Bus (https://www.schoolbus.co.uk). The National College went through a site migration in November 2022. Upon joining the business in January 2023, there was a need to recover lost organic visibility.Within 4 months of me joining, the number of keywords ranking on page 1 of the search results had surpassed the number prior to the migration in November 2022. Following on from this, organic performance went from strength to strength. Show less

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  UM Birmingham

  Oct 2023 - now

  Senior SEO Director

  With extensive experience working in an agency environment, in my role as the Senior SEO Director at McCann Birmingham, I am responsible for effectively leading on the creation and execution of industry defining SEO strategies across the client base, along with being responsible for leading a team of SEO specialists. It’s crucial to ensure we are delivering high quality services across all areas of organic search.

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  Tom Williams | SEO Consultancy

  Nov 2024 - now

  SEO Consultant

  Having worked in various client side roles and spent many years agency side, I’m now working as a freelance SEO consultant.If you’re an agency looking for additional resource or strategic support, drop me a message. I’ve have lots of experience when it comes to leading agency SEO and content teams, making me well placed to provide all levels of support for your team.I’m also working directly with brands, developing their SEO strategy and implementing this, in order to grow their organic performance. Show less