Zuhaib Ahmed

Education

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  Karachi School of Business & Leadership

  2016 - 2018

  Master of Business Administration (MBA) Business Administration and Management, General

  •Market Research and Analysis – Conducted research on shopper shift behavior from Traditional Trade to Modern Trade•Trade Marketing – Prepared Trade Category Plan for Cooking Oil, while recommending trade promotions for Dalda Cooking Oil •Brand Management – Analyzed Pakistani market for fast food and proposed a complete brand plan for the launch of Foodicted, Fast Food chain operating in Malaysia •Supply Chain Management-Conducted the research on the Downstream supply chain… Show more •Market Research and Analysis – Conducted research on shopper shift behavior from Traditional Trade to Modern Trade•Trade Marketing – Prepared Trade Category Plan for Cooking Oil, while recommending trade promotions for Dalda Cooking Oil •Brand Management – Analyzed Pakistani market for fast food and proposed a complete brand plan for the launch of Foodicted, Fast Food chain operating in Malaysia •Supply Chain Management-Conducted the research on the Downstream supply chain process of Oil Marketing Companies working in Pakistan•Final Year Project- Currently working over the identifying reasons for low market share of Bombay Biryani by National Foods in Karachi and recommending the solution to increase the market share Show less

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  Sukkur IBA

  2008 - 2012

  Bachelor of Business Administration (BBA) Marketing

  Activities and Societies: Did a marketing campaign on Walls that included placing all the given marketing material at different places that visualized the product largely throughout the campus and distributed samplings of the products to the students Did an experiential activity named as 'Punctuality'. Distributed some gifts to students coming in/on time to provoke punctuality aspect of coming in classes BBA(Marketing)