Max Krupenko

Experience

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  Limberi car rentals

  Oct 2012 - Feb 2013

  Marketing Manager
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  Tanix Group

  Aug 2013 - Dec 2013

  Account Manager
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  ARTOX media

  Jan 2014 - Sept 2014

  Copywriter
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  24shop (E-commerce)

  Nov 2014 - Sept 2015

  SEO Manager
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  Webmart Group, Ltd

  Sept 2015 - Jan 2016

  SEO Manager
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  Self Employed

  Jan 2016 - Nov 2016

  Self Employed Entrepreneur
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  Realt.by LLC

  Nov 2016 - Mar 2019

  Online Marketing Specialist

  Key Responsibilities:- Building organic traffic growth strategy;- Technical on-site optimization for 2 main websites: Realt.by & Kvartirant.by;- Working closely with a Development, Marketing & Content team;- ASO for Android & iOS apps.

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  REALTING

  Sept 2017 - Mar 2019

  Product Marketing Manager

  As a valued member of a small Real-estate startup team, I played a pivotal role in executing the pre-MVP stages, including ideation, research, and validation. Additionally, I assumed a leadership position in spearheading the development and implementation of the digital marketing and SEO strategy.

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  Kufar

  Mar 2019 - Jan 2020

  SEO Product Manager

  In my role, I have been responsible for building an organic traffic growth strategy that aligns with the company's Objectives and Key Results (OKRs). This involved conducting technical on-site optimization for three main websites, namely Generalist, Auto, and Real Estate verticals. Additionally, I worked closely with the Product team, serving as an assistant Product Manager, and played a key role in implementing App Store Optimization (ASO) techniques and running A/B tests to optimize the performance of mobile apps. Show less

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  Easy Abs

  Jan 2020 - Oct 2021

  Health & Fitness startup Co-founder

  In collaboration with a team of passionate enthusiasts and market experts, we successfully developed an Android app designed to facilitate core and abdominal muscle training. In my role, I assumed several key responsibilities, including conducting comprehensive market research and competitor analysis. I took charge of building app workflows from scratch, encompassing various aspects such as onboarding, core functionality, video player, and gamification system.Moreover, I played a crucial role in setting tasks for the team, configuring the analytics system, and implementing App Store Optimization (ASO) techniques. Additionally, I maintained regular communication with the methodologist and actively contributed to the creation of the training program. To ensure optimal quality, I conducted personal training sessions with the methodologist, preparing for video shooting for the app. Despite limited resources, we bootstrapped our efforts to deliver the best possible outcome. Show less

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  Kufar

  Mar 2020 - Nov 2022

  Product Manager

  Led an Agile full-stack team of 10+ professionals, overseeing key tech domains such as Listings, Ads, Search and Recommendation System. Developed quarterly product roadmaps and managed the product backlog to ensure efficient project execution. Conducted user interviews, surveys, and A/B & UX tests to gather insights and enhance the user experience. Prioritized features, developed MVPs & sub-products, and implemented third-party services to enrich product functionality. Collaborated with go-to-market teams to align efforts and achieve company OKRs. Major achievements:- Developed and implemented internal AB testing and UX testing processes from scratch;- Developed a feature that brings 15% MRR; Show less

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  SOFTSWISS

  Feb 2023 - May 2023

  Product Owner

  As a Product Owner, I used my expertise in managing backlog, dependency management, and product delivery within the Platform domain. Led a React team in an Agile Web Development environment, utilizing Scrum methodologies. Successfully coordinated and prioritized tasks to ensure efficient product development and timely delivery.

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  Peech

  Jul 2023 - now

  Growth Product Manager