Max Krupenko

Max Krupenko

Marketing Manager

Followers of Max Krupenko961 followers
location of Max KrupenkoWarsaw, Mazowieckie, Poland

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  • Timeline

  • About me

    Product Manager @Peech - Text-to-Speech Reader | Reforge Alumni

  • Education

    • Белорусский национальный технический университет

      2006 - 2012
      Management
  • Experience

    • Limberi car rentals

      Oct 2012 - Feb 2013
      Marketing Manager
    • Tanix Group

      Aug 2013 - Dec 2013
      Account Manager
    • ARTOX media

      Jan 2014 - Sept 2014
      Copywriter
    • 24shop (E-commerce)

      Nov 2014 - Sept 2015
      SEO Manager
    • Webmart Group, Ltd

      Sept 2015 - Jan 2016
      SEO Manager
    • Self Employed

      Jan 2016 - Nov 2016
      Self Employed Entrepreneur
    • Realt.by LLC

      Nov 2016 - Mar 2019
      Online Marketing Specialist

      Key Responsibilities:- Building organic traffic growth strategy;- Technical on-site optimization for 2 main websites: Realt.by & Kvartirant.by;- Working closely with a Development, Marketing & Content team;- ASO for Android & iOS apps.

    • REALTING

      Sept 2017 - Mar 2019
      Product Marketing Manager

      As a valued member of a small Real-estate startup team, I played a pivotal role in executing the pre-MVP stages, including ideation, research, and validation. Additionally, I assumed a leadership position in spearheading the development and implementation of the digital marketing and SEO strategy.

    • Kufar

      Mar 2019 - Jan 2020
      SEO Product Manager

      In my role, I have been responsible for building an organic traffic growth strategy that aligns with the company's Objectives and Key Results (OKRs). This involved conducting technical on-site optimization for three main websites, namely Generalist, Auto, and Real Estate verticals. Additionally, I worked closely with the Product team, serving as an assistant Product Manager, and played a key role in implementing App Store Optimization (ASO) techniques and running A/B tests to optimize the performance of mobile apps. Show less

    • Easy Abs

      Jan 2020 - Oct 2021
      Health & Fitness startup Co-founder

      In collaboration with a team of passionate enthusiasts and market experts, we successfully developed an Android app designed to facilitate core and abdominal muscle training. In my role, I assumed several key responsibilities, including conducting comprehensive market research and competitor analysis. I took charge of building app workflows from scratch, encompassing various aspects such as onboarding, core functionality, video player, and gamification system.Moreover, I played a crucial role in setting tasks for the team, configuring the analytics system, and implementing App Store Optimization (ASO) techniques. Additionally, I maintained regular communication with the methodologist and actively contributed to the creation of the training program. To ensure optimal quality, I conducted personal training sessions with the methodologist, preparing for video shooting for the app. Despite limited resources, we bootstrapped our efforts to deliver the best possible outcome. Show less

    • Kufar

      Mar 2020 - Nov 2022
      Product Manager

      Led an Agile full-stack team of 10+ professionals, overseeing key tech domains such as Listings, Ads, Search and Recommendation System. Developed quarterly product roadmaps and managed the product backlog to ensure efficient project execution. Conducted user interviews, surveys, and A/B & UX tests to gather insights and enhance the user experience. Prioritized features, developed MVPs & sub-products, and implemented third-party services to enrich product functionality. Collaborated with go-to-market teams to align efforts and achieve company OKRs. Major achievements:- Developed and implemented internal AB testing and UX testing processes from scratch;- Developed a feature that brings 15% MRR; Show less

    • SOFTSWISS

      Feb 2023 - May 2023
      Product Owner

      As a Product Owner, I used my expertise in managing backlog, dependency management, and product delivery within the Platform domain. Led a React team in an Agile Web Development environment, utilizing Scrum methodologies. Successfully coordinated and prioritized tasks to ensure efficient product development and timely delivery.

    • Peech

      Jul 2023 - now
      Growth Product Manager
  • Licenses & Certifications

    • Product Strategy

      Reforge
      Jul 2022
      View certificate certificate
    • Simulator for Learning Data-Driven Product Management

      GoPractice, Inc
      Jan 2021
    • Сертификация Google AdWords по поисковой рекламе

      Google
      Jan 2018
      View certificate certificate
    • Mastering Product Management

      Reforge
      Apr 2023
      View certificate certificate
    • Finding Product Market Fit

      Reforge
      Nov 2022
      View certificate certificate
    • Product Manager

      ProductStar
      Mar 2020
      View certificate certificate
    • Tech for Product Manager

      ProductDo
      May 2022