Ron Ward

Experience

• 

  Outdoor Channel

  Aug 1998 - Feb 2001

  Controller

  Responsible for turnaround of accounting and finance department including general ledger, financial statements, and SEC annual and quarterly filings. Managed accounting, payroll, and human resources functions.

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  Cengage Learning

  Mar 2003 - May 2019

  Current: As part of Cengage's Paid Media team, execute highly targeted online advertising campaigns in support of both higher education faculty and student marketing using Facebook, LinkedIn, Twitter, and Google. Provide recommendations on goals, budget, and campaign timing to internal mareketing managers. Create, monitor, and test text, display, and retargeting ads with a focus on trackable and reportable goal-oriented results.Prior: Responsible for Search Engine Marketing (SEM) and Pay per Click (PPC) online direct to consumer advertising for Cengage Learning's Education To Go (ed2go.com) online instructor-led courses using Google AdWords, Microsoft AdCenter/Bing, and Facebook. Manage bidding and create static and time-sensitive ad messaging. High degree of use of retargeting site visitors using Google and Criteo. Lead generation for ed2go's Career Training Programs using Google PPC and retargeting plus Bing.Run Affiliate Marketing Program through LinkShare. Interact with prospects via email and phone to gain new partnerships with community education providers and niche content publishers. Show less

  • Online Marketing Manager

    Oct 2006 - May 2019

  • Business Manager

    Mar 2003 - Aug 2008