Sara Tononi

Sara Tononi

Graphic Designer

Followers of Sara Tononi313 followers
location of Sara TononiGreater Sydney Area

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  • Timeline

  • About me

    Wayfinding Design Lead

  • Education

    • Raffles College of Design and Commerce

      2014 - 2015
      Master's degree Digital media

      Final project: " In defense of pet. A motion graphic project."

    • Raffles College of Design and Commerce

      2013 - 2014
      Master's degree Graphic Design

      Final project: "Environmental Graphic Design in Modern Children's Hospital"

    • NABA

      2003 - 2007
      BA Graphic Design and Art Direction
  • Experience

    • Kreativstudio

      Sept 2007 - Dec 2007
      Graphic Designer

      Created a range of greeting cards, illustrations, packaging, flash banners. Designed the company web site. Used style guide meticulously and followed it throughout the marketing materials.

    • Opera Spa

      Jul 2008 - Dec 2008
      Graphic Designer

      Designed from concept to final print packaging design (food and pharmaceutical), corporate identity and presentation materials. Collaborated with professional photographers articulating the need for the photoshoot to ensure its of high quality. Carefully proofread labels and sales materials prior to printing.

    • Sophonisba

      Feb 2009 - Jul 2009
      Graphic Designer

      Designed web sites and advertising campaigns. Designed events brochures and marketing material. Supervised the design team. Checked the correct usage of the style guide performed by stakeholders.

    • TeamWorks Srl

      Apr 2009 - Apr 2011
      Graphic Designer

      "TeamWorks (current name Team Entertainment) is an independent company and an active player in the International Licensing sector, TV Distribution, and Coproduction projects."Designed a range of corporate forms, brochures, posters, event/function material, advertising collateral, newsletters, flyers, presentations, tradeshow banners, trade & exhibition design, signage and other stationery consistent with the corporate style. Analysed stakeholder products to ensure style consistency with other marketing materials. Determine strategy and design for annual marketing campaigns. Show less

    • Greenwich College

      Aug 2013 - Aug 2015
      Graphic Designer

      Refreshed College visual identity for more modern look and feel and managed correct usage of brand identity style guide throughout stakeholders. Created a wide range of corporate forms including:- brochures- posters- event/function material- advertising collateral- photo-shoot and photo retouching- newsletters- flyers- presentations- and other stationery in consistent with the brand- digital design for web landing pages, websites (IELTS Online) - social media material. Show less

    • Freelance

      Aug 2014 - Jan 2016
      Graphic Designer

      Worked on different domains for private clients.Collaborated weekly with the client to discuss concepts and design solutions like:• Web Design layout• WordPress customisation• Motion Graphics• Style Guide• Corporate identity

    • BrandCulture Communications

      Aug 2016 - Jun 2022
      Designer

      Sara contributes to some of the studio’s most complex Experiential Graphic Design and Wayfinding briefs. She has designed elegant wayfinding for Sargood on Collaroy, a purpose built resort for people living with a spinal cord injury, raceway-inspired graphics for Oran Park Library– both winning projects at the 2019 Sydney Design Awards – as well as branding concepts for Lane Cove Council. She also designs and documents wayfinding systems for major transport infrastructure clients. From Sydney Ferry Wharves to Parramatta Light Rail and the Sydney Trains Network, she is interested in the psychology of navigation, and how people feel when they’re in new places. Show less

    • Extrablack

      Feb 2022 - May 2023
      Environmental Graphic Designer
    • Transport for NSW

      May 2023 - now
      Design Lead
  • Licenses & Certifications

    • The Creative Spark: Title Case, Typographic Artisans

      Lynda.com
      Dec 2015
      View certificate certificate
  • Volunteer Experience

    • Graphic Designer - Illustrator - Motion Graphic

      Issued by Maggie's Rescue on Jun 2015
      Maggie's RescueAssociated with Sara Tononi
    • Graphic Designer

      Issued by SMASH! Manga and Anime Show on May 2016
      SMASH! Manga and Anime ShowAssociated with Sara Tononi