Marcella Alves

Experience

• 

  Mydock

  Jan 2011 - Jan 2012

  Administrative Assistant
• 

  Yabla

  Jan 2018 - Jul 2020

  Main functions:- Manage Yabla's online presence by creating a strategy- Creation of content- Analyze usage data- facilitate customer service- Manage projects and campaigns

  • Social Media Manager

    Jan 2019 - Jul 2020

  • Translator

    Jan 2018 - Jan 2019
• 

  Demola

  Jan 2019 - Jan 2019

  Staff Manager
• 

  Clockworx Business Orchestration Solutions

  Jul 2020 - now

  - Event management: Developed and executed the entire B2B event lifecycle in the IT/Manufacturing sector across Europe (Germany) and the UK. From research and event identification to supporting the selection of the appropriate event and stand booking to logistics. Coordinated team efforts, organized pre-event and during-event strategies, and managed post-event activities and invoicing. - Social media management: Created and executed social media strategy for specific target markets (ABM, target campaigns, ads).- Team management and training internal team on processes related to marketing. - Worked closely with the head of Marketing to define strategy, KPIs and quarter activities.- Managed different projects across teams ensuring the completion of tasks and enhancing team collaboration. Exibir menos As a Marketing Success Specialist, I specialize in creating highly effective and impactful marketing campaigns that drive business growth and success. My expertise includes:* Developing and executing targeted ad campaigns across multiple platforms including Google Ads, LinkedIn, Facebook, and Instagram.* Crafting and managing email campaigns using advanced tools like Mautic and CRM platforms to deliver targeted and personalized messaging to customers.* Conducting in-depth market research and competitor analysis to stay ahead of the competition and deliver data-driven insights.* Project management - from planning and execution to delivery and analysis of KPIs to ensure successful project outcomes.* Building and designing high-quality websites using popular platforms like WordPress and Joomla.* Creating and maintaining a strong brand identity through expert design and digital media creation using tools like Canva, Figma, Final Cut Pro, and the Adobe Suite. Exibir menos

  • Marketing Manager

    Jul 2023 - now

  • Marketing Success Specialist

    Jan 2022 - Jan 2023

  • Marketing Executive

    Jan 2021 - Jan 2022

  • Junior Marketing Executive

    Jul 2020 - Jan 2021
• 

  Pegasus: IT Value Acceleration Services

  Jul 2020 - now

  - Event management: Developed and executed the entire B2B event lifecycle in the IT/Manufacturing sector across Europe (Germany) and the UK. From research and event identification to supporting the selection of the appropriate event and stand booking to logistics. Coordinated team efforts, organized pre-event and during-event strategies, and managed post-event activities and invoicing. - Social media management: Created and executed social media strategy for specific target markets (ABM, target campaigns, ads).- Team management and training internal team on processes related to marketing. - Worked closely with the head of Marketing to define strategy, KPIs and quarter activities.- Managed different projects across teams ensuring the completion of tasks and enhancing team collaboration. Exibir menos - Executed end-to-end email campaigns targeting industry-specific (SaaS & IT) prospects to maximize engagement and conversion rates.- Monitored and analyzed the performance of marketing campaigns, utilizing key performance indicators (KPIs). Regularly provided comprehensive reports on the effectiveness of marketing efforts.- Developed and executed dynamic social media campaigns, fostering increased brand visibility and engagement.- Enhanced website performance, SEO, and overall messaging to create a seamless customer journey. Produced relevant product/service content strategically integrated into the customer experience for optimal lead generation.- Conducted comprehensive market research to identify emerging trends, opportunities, and competitor activities. Analyzed customer behaviour, preferences, and industry trends to inform strategic marketing decisions.- Evaluated the performance of campaigns by analyzing marketing data. Leveraged various tools and metrics to measure the return on investment (ROI) of marketing activities. Exibir menos

  • Marketing Manager

    Jul 2023 - now

  • Marketing Success Specialist

    Jan 2022 - Jan 2023

  • Marketing Executive

    Jan 2021 - Jan 2022

  • Junior Marketing Executive

    Jul 2020 - Jan 2021