Tushar Gupta

Experience

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  SB Group

  Jun 2018 - Jun 2019

  Marketing Associate
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  MONIRBA, University of Allahabad

  Aug 2019 - Oct 2021

  President
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  ICICI Bank

  Oct 2021 - Dec 2021

  Enterprise Solutions Manager
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  SB Group

  Dec 2021 - Dec 2023

  Marketing Manager
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  Shuchita Prakashan (P) Ltd.

  Jun 2023 - now

  Head of Marketing and Sales
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  Soorya Sarathi Enterprises Pvt. Ltd.

  Sept 2023 - now

  Head of Marketing and Sales

  Head of Marketing and SalesRole Overview:As the Head of Marketing and Sales at Soorya Sarathi Enterprises Pvt. Ltd. I play a crucial role in promoting the revolutionary BachatCoins loyalty program. Our mission is to drive brand awareness, merchant partnerships, and user engagement across India, leveraging the unique value proposition of BachatCoins.Key Responsibilities:1. Develop and execute innovative marketing strategies to promote BachatCoins across digital and traditional channels, enhancing brand visibility and user acquisition.2. Cultivate strong relationships with a diverse range of merchants, from SMEs to global brands, to expand the BachatCoins network and merchant benefits.3. Lead sales efforts to onboard new merchants, showcasing the advantages of the BachatCoins platform in increasing customer loyalty and repeat business.4. Utilize detailed consumer analytics to craft personalized offers and campaigns, increasing engagement and spending through the BachatCoins platform.5. Monitor market trends and competitor activities to adapt strategies and ensure SSEPL's market leadership and innovative edge in the loyalty program sector. Show less