Roshan Ilyas

Experience

• 

  Bharti Airtel Limited

  Feb 2010 - May 2011

  Brand Coordinator

  Within this role with a leading global telecommunications company I was responsible for ensuring high brand visibility within the retail sector through the development of point of sale material, as well as managing roadshows and events. I conducted comprehensive evaluations of brand activation and brand shop as well as assisting in all outdoor advertising and branding activities. In addition, I worked closely with the sales team, supplier representatives and the marketing team to associate branding standards and need.Received an award for successfully implementing the brand re-launch. Show less

• 

  Hempel A/S

  Jan 2012 - Jan 2016

  Marketing and Branding

  Working for this world leading coatings, paint supplier and manufacturer I coordinate the development of effective marketing material and collateral to support the implementation of product activities and local market penetration, working closely with the Regional Marketing Director.My main areas of responsibility include:Overseeing the development of and launch of market strategy and budget planning, including delivery of product launch plans and tactical strategies for local markets. I worked along with the Regional Marketing Director to manage the overall brand mix, adjusting key factors such as proposition, price, place, promotion and product.I also deliver the annual market communication plans ,as well as support the successful implementation of product launch plans at a local level.Key Achievements: Played a key role in the delivery of the business growth strategy, increasing the retail network from 7 to 36 outlets, as well as increasing overall market share and sales contributions Show less

• 

  SL Global Sourcing Co, (pvt) Ltd.

  Aug 2016 - Jun 2019

  General Manager

  While establishing revenue metrics and developing annual sales KPIs and strategies for expanded market development, I was responsible for. • Identifying opportunities for growth across existing customer value chains and pipelines • Reviewing and assessing compliance to Service Level Agreements to ensure adherence to customer service targets. • Collaborating with the marketing team to design and launch market engagement campaigns. • Driving feedback loops with the internal team to enhance the customer experience. • Coaching sales associates on optimizing the end-to-end business development process from sales funnel development through to proposal and deal closure. • Partnering with a broad portfolio of vendors and suppliers while structuring procurement programs to ensure supply chain sustainability. • Designing operating budgets and assessing variance to targets. • Directing the end-to-end talent acquisition and team onboarding process, verifying adherence to regulatory guidelines and HR best practices. Show less

• 

  Chaiwala Colombo

  May 2019 - now

  Co-Founder /Director
• 

  M.I.S. Group

  Nov 2019 - Jul 2022

  Regional Director of Sales And Marketing (AkzoNobel -International Paints)

  • Align client needs and requirements to MIS’ portfolio of products and manufacturing capabilities. • Manage ongoing growth and pipeline objectives, overseeing the market penetration and distribution of Dulux and Akzonobel paint products. • Present supply proposals to procurement teams and senior-level decision makers. • Serve as a key liaison to major clients, acting as the internal voice of the customer in elevating a partnership-building approach to the sales process. • Advocate for a high-touch model of account engagement to mitigate against churn and drive account longevity. • Maintain a detailed awareness of the competitive landscape to successfully position MIS Group as a preferred vendor and partner of choice. • Assess marketing and business development strategies against anticipated ROI results. Show less

• 

  MIS Group

  Jan 2022 - now

  Managing Director

  Managing Director • Deliver advisory around corporate strategy implementation, energizing and communicating the company’s direction of travel to internal stakeholders. • Articulate the organization’s business plan and roadmap for growth, ensuring an alignment to its sales targets and strategic vision. • Encourage expansive business development efforts, establishing hallmarks of excellence around key stakeholder relationship management, scalable growth, and market positioning. • Coach the management team in process excellence across the customer engagement and activation value chain. • Prioritize a customer engagement approach through the strategic planning process. • Bring internal teams to a uniform vision of a superior client onboarding experience and journey. • Spearhead internal team professional development and capacity-building initiatives; providing coaching and mentorship on new product launches and consultative selling. Show less