Shaun Williams CIPP-E, CIPP-M

Experience

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  Armitage Shanks bathrooms

  Jul 1985 - Nov 1994

  Marketing Information Manager

  Market, Sales, and competitor analysis for the industry leading sanitary ware company;- Sales analysis - product, category, margin, customer- Market definition - Partner sales, competitor profiling- Sales reporting & automation

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  PDSA, The UK's leading Animal Charity

  Nov 1994 - Jan 2006

  Acted as a hybrid marketing manager and database manager applying business knowledge to the use and application of database technology- CRM Systems & process design- Data selections, predictive modelling- Campaign creation, analysis, and reporting- List ManagementImplemented an extended evaluation of Visual ALMS donor system and Sanderson Mailbrain multi-channel catalogue trading & order management system.Introduced RFM for Windows for database segmentation and extended PDSA's analytical capability with the introduction of SPSS and Clementine (Now IBM Modeller) used for advanced supporter segmentation using CHAID and Kmeans. Designed and developed a large 32 user Apteco Faststats system to drive selection, analysis, and campaign management & reporting. Introduction of Faststats Cascade for supporter campaign management Show less

  • Marketing Services Manager

    Jan 2004 - Jan 2006

  • Marketing Database Manager

    May 2000 - Jul 2004

  • Product Manager - Donations

    Jan 1999 - May 2000

  • Product Manager - Trading & Financial Services

    Mar 1998 - Jan 1999

  • Product Manager - Gaming

    Feb 1997 - Mar 1998

  • Product Manager - Regular Giving

    Mar 1996 - Feb 1997

  • Assistant Direct Marketing Manager

    Nov 1994 - Mar 1996
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  PDSA

  Nov 2006 - now

  After more than fourteen years as PDSA's informal Data Protection Officer, I have now been confirmed as formal Data Protection Officer. I have applied my 30 years of knowledge and experience in the direct marketing and data industry to successfully develop and lead PDSA's GDPR implementation strategy.I have taken on the responsibility for data protection in addition to my role as Head of Data & Insight. I have day to day responsibility for;- Advising the organisation on Data Protection Law- Building a Data Protection Compliance framework- Assisting in the development of privacy impact assessments (PIA'a)- Maintaining a record of processing (Implemented OneTrust)- Managing the Data Protection Team- Chairing the Data Protection Steering Group- Training senior leadership team and data protection champions on data protection law Show less Defining and developing the marketing services business plan, ensuring integration and alignment with the wider marketing strategy. Planning and management of the departmental budget (c£1m expenditure) and building and develop the teams around the demands of the business plan. Responsible for marketing analytics & segmentation (five staff), supporter services & transaction processing (eleven staff), data protection, Giftaid processing, and outbound telemarketing activity via our Sunderland based call centre (twenty seven staff) Show less

  • Data Protection Officer

    Jan 2019 - now

  • Head of Data & Insight

    Jul 2014 - Dec 2018

  • Head of Marketing Services

    Nov 2006 - Jul 2014