Dally Clark

Experience

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  Harvest House Restaurant

  Aug 2012 - Aug 2017

  Waitress

  • Prepared meals specific to the customer’s request• Assisted in making breakfast, lunch, and dinner rushes run • Trained new employees

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  Oklahoma State University Atherton Hotel

  Jul 2016 - May 2017

  Front Desk Agent

  • Scheduled reservations • Executed check-in and check-out processes • Answered phone calls and assisted to guests’ needs

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  Justin Brands, Inc.

  May 2017 - Aug 2017

  Marketing Intern

  • Strategized marketing plans for Texas FFA Convention, International Finals Youth Rodeo and National Barrel Horse Association Youth World Championship• Researched current and proposed potential brand influencers for Justin Brands • Traveled to Corpus Cristi, TX and Perry, GA to gather content and post to social media platforms• Developed budget spreadsheets for events

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  Oklahoma State University Cowboy Journal

  Aug 2017 - Dec 2017

  Social Media Coordinator

  • Created brand presence on Facebook, Twitter and Instagram• Generated content through interviews, photography and graphic design• Collaborated with local businesses for a giveaway• Increased followers and engagement by 500%

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  Wild Honey Wedding Planning + Event Design

  Aug 2017 - May 2018

  Event Planning Intern

  • Executed wedding day with smooth transitions based on a tentative schedule • Designed vision boards based on clients’ interests • Maintained working knowledge of current wedding trends

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  Oklahoma State University Atherton Hotel

  Oct 2017 - May 2018

  Social Media Coordinator

  • Incorporated giveaways and contests to increase engagement and overall business • Served as the photographer for the Atherton Hotel, Stateroom and Ranchers Club• Redesigned social media presence for three brands on three platforms

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  Philmont Scout Ranch

  May 2018 - Jul 2018

  Media Specialist

  • Collaborated with the marketing team to develop registration campaign for 2020• Brainstormed a new social media strategy and created a content outline for the year• Distributed promotional marketing materials to Scout organizations across the U.S.

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  JEMSU

  Jun 2018 - Jul 2020

  Social Media and Email Marketing Specialist

  • Created monthly social media content calendars for 25 clients at a time, which included creating content strategy, copy and imagery/graphics. This also included hashtag optimization and scheduling.• Managed media for 25 social media clients at a time, which included on-site and off-site client photography, as well as creating images in Adobe Lightroom and Photoshop.• Strategized, created and restructured social media marketing plans to meet client goals and culminate positive results month over month, which led to an average 138% increase in engagement for clients as a whole.• Reported directly to Director of Social Media, Account Strategists and clients, using a combination of Sprout Social results and client measures unique to each of their needs.• Solely responsible for managing email marketing department, which included strategizing, developing, sending and reporting for all email marketing clients. Show less

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  Fruition

  Sept 2020 - Jun 2022

  Social Media Specialist

  • Strategized, designed and crafted copy in the form of organic social media calendars and paid campaigns for national and international social media accounts monthly • Reported monthly, quarterly and yearly results, assessed data and pivoted where needed to meet client goals• Researched, managed and evaluated influencer programs for clients• Managed community management and implemented automated messages for frequently asked questions for all clients• Brainstormed, collaborated and developed creatives consistently aligned with each client’s brand• Specialized in organic and creative efforts for the social media team and managed graphic design contractors for campaigns Show less

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  Yugo

  Jul 2022 - now

  Global Social Media and Content Manager

  • Manage and optimize social media presence across multiple platforms, representing Yugo in global, US, UK, Ireland, Spain, Germany, Australia, and UAE markets• Stay up-to-date on audience preferences and emerging social media trends to inform strategic decisions• Serve as the go-to expert for social media and content-related inquiries, providing valuable insights and guidance for over 110 teams• Play an active role in creating engaging graphics, editing videos, and sourcing captivating imagery for social media content.• Craft compelling and persuasive copy for social media posts, maximizing engagement and brand awareness.• Recruit, onboard, and foster a dynamic team of 25 talented, student influencers to develop content on behalf of Yugo, also known as Yugonauts• Develop and document global social media policies and procedures, ensuring adherence to best practices and regulatory guidelines across teams Show less