Vipin Yadav

Experience

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  Fullerton India Credit Company Ltd.

  May 2007 - May 2010

  Assistant Manager - Marketing

  In his role as Assistant Manager, he assisted in the strategic development of branding initiatives, product marketing, ATL/BTL campaigns, and corporate communications, driving significant business growth. He played an important role in creating and managing impactful marketing collateral that resonated with target audiences, contributing to increased brand visibility and market penetration.Vipin demonstrated his analytical prowess by conducting in-depth market and competition studies, including comprehensive research in the NBFC/BANK sector within the SME space. His insights informed key strategic decisions, positioning the company ahead of its competitors and enhancing its market share and impactful implementation of the SME 360 program in India which of its kind in the banking sector. Key Highlight: - Recognized as Best Management Trainee from the First batch of Management Trainees- Played a stellar role in conducting a customer referral program, which helped in new customer acquisitions- Served as a Member of the core team for setting up a new factoring business vertical. Show less

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  Religare Enterprises ltd

  May 2010 - Sept 2011

  Brand Manager

  As Brand Manager overseeing a diverse portfolio, including group brands like Insurance, Securities, Commodities, Retail Loans, SME loans, Business loans, Investment Banking, Movies, etc. He drove significant growth, brand visibility, and brand development initiatives, crafted and executed comprehensive promotional strategies, and led impactful brand activations. Under his leadership, the team executed high-profile campaigns and established robust statistical systems for performance tracking.He meticulously managed ATL (Above The Line) and BTL (Below The Line) marketing activities, designing innovative marketing plans that enhanced market presence. His strategic market studies, conducted in collaboration with market research and consulting agencies, provided valuable insights into product performance, competitive positioning, and brand dynamics.Notable achievements in team awards during his tenure include receiving the prestigious Best Retail Marketing Campaign of the Year award at the Asia Retail Congress in 2010 and the Master Brand Award in the same year. Additionally, the Religare Broking TVC was honored with a Silver Abby at Goa Fest in 2011, reflecting creative prowess. Show less

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  Wellspring Healthcare Pvt. Ltd

  Sept 2011 - Nov 2013

  Marketing & Brand Manager

  As a Marketing Manager, Vipin Yadav spearheaded the development and execution of comprehensive brand and marketing strategies. He effectively liaised with various agencies to oversee advertising, digital marketing, public relations, and consumer research, ensuring all deliverables met agreed-upon standards. Vipin played a pivotal role in establishing the Marketing Department, meticulously selecting agencies within budget constraints to optimize performance.Under his leadership, brand positioning efforts resulted in a notable increase in top-of-mind recall. He managed all aspects of ATL, BTL, digital, and PR promotions, including media planning and buying in alignment with budgetary and campaign objectives. Vipin developed a robust Brand Identity Program by incorporating brand manuals, a retail red book, brand audit manual, enhancing client-facing interactions and elevating brand presence.He conducted consumer awareness programs tailored to market needs and managed PR initiatives, including press conferences and media interactions, to align with organizational goals. Additionally, Vipin tracked regional competition and performed brand hygiene audits to ensure campaign effectiveness.Key Highlights:Established an internal team and design studio, streamlining marketing operations and boosting creative capabilities.Successfully launched a personalized range of healthcare packages, driving a 30% increase in customer engagement and expanding market reach by 25%.Facilitated regional market expansion, resulting in a 40% growth in market share.Implemented a loyalty rewards program that enhanced valet penetration by 20%, fostering customer retention and satisfaction. Show less

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  Aquionics Developments India ( Aus Brand)

  Dec 2013 - Dec 2015

  Senior Brand Manager

  As a Senior Marketing Brand (Department Head), played a pivotal role in driving brand growth and market expansion with the successful launch of a new range of domestic water treatment products, including Reverse Osmosis (RO) systems and Under the Sink (UTS) solutions, which significantly enhanced the brand's market presence. He managed a wide array of responsibilities encompassing ATL, BTL, digital marketing, e-commerce, product launches, market research, consumer behavior studies, and PR, ensuring cohesive brand messaging across all platforms.His strategic vision was instrumental in defining the product portfolio, overseeing new product development, optimizing product packaging, market/competition analysis and consumer research drove the insights necessary for formulating winning strategies. He also led the re-launch of the brand in the Indian market, establishing a strong top-of-mind recall among consumers. (25% increase in brand awareness and a 32% boost in market share)In addition to his domestic success, Vipin managed international marketing efforts and brand creation across SARC nations. He meticulously defined the annual brand budget, planned media activities, and ensured optimal media buying aligned with campaign objectives. His efforts in developing a comprehensive Go-To-Market (GTM) plan, supported by strategic collaterals, further solidified the brand's market positioning.His analytical acumen was demonstrated through his ability to improve campaign ROI by 15%+ steadily, analyzing key performance metrics and brand health audits. His leadership was highlighted by his role in leading the project for a new range of air purifiers in the Indian market, adding another successful product category to the brand's portfolio.Key Highlights – - Led the project on a new Range of Air Purifiers in the India Market.- Successfully launched a new range of domestic water treatment products (RO) & Under the Sink (UTS)- Re-launched the brand in India Market Show less

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  OPPO

  Jan 2016 - Dec 2022

  Vipin has contributed to OPPO's success story in the Indian market from his first assignment to launch OPPO's first product in India i.e. F1 positioned as Selfie Expert and his efforts have been recognized and awarded at various intervals by the organization. He Orchestrated Omni-channel brand management and product marketing for Mobile, Smart Watch, Ear bud / Neckband (TWS), and Tablets in India. Drove cross-functional collaboration across stakeholders and achieved 99% brand awareness and strong brand equity. In his role to spearhead integrated marketing campaigns (IMC) across ATL, BTL, digital and social marketing, e-commerce marketing, market research, consumer insights, and PR for product launches, new consumer trend analysis to strategize GTM plans, and consistently achieved Top 4 brand in market share with top of mind recall. He Led the launch of a new brand Logo, A series, F Series, Reno series (premium) segment in India and was also part team to launched the Find series. Along with TWS and Tablets. His role also demanded conceptualizing creative and content marketing strategies and ensuring the implementation of industry best practices for digital and retail campaigns while driving marketing innovations at the creative and platform levels.During his tenure, he devised all sports marketing initiatives with BCCI & ICC, orchestrating co-branding, in show integrations like Roadies, Bigg Boss, etc. sponsorship campaigns, and influencer marketing. He contributed to the retail identity program, deriving consistent brand experience across all touch points to strengthen brand consideration through periodic review of marketing activities for facilitating mid-campaign course correction with cross-functional teams during campaigns, and promoting cross-functional collaboration while ensuring efficient KPI & ROI management and devising periodic (annual/monthly) Marketing Plan & Calendar. Show less Handling the Brand &, Product Marketing initiatives with OPPO; he drives a focused agenda to build brand resonance and product launches with the ability to deliver strategic, creative, insight-driven communication and marketing plans. Key roles involves:- Drive band and marketing planning initiative & its strategy formulation - Product launches strategies - Campaign Development- Integrated Marketing Communications- Drive sport marketing initiative like ICC & in past BCCI- Lead campaigns & team handling • Territories – India Jan 2016 to June 2017, India along with Bangladesh, Nepal, Sri Lanka, Pakistan July 2017 to June 2018, and India – Aug 2018 till Dec 20222. • Crafted end-to-end Brand Ambassador projects Like MS Dhoni, Deepika Padukone, Hrithik Roshan, Sidharth Malhotra & Influencer programs etc.• Planned, and executed all sports marketing campaigns BCCI (Title sponsorship for Indian Cricket Team), ICC WT20 2016, ICC Campion’s trophy 2017 & WC 2019, (United Kingdom), 2021, 2022, and football and tennis sport marketing initiatives to India and other markets like Bangladesh, Sri Lanka, and Nepal.Awards, and Recognitions with OPPO :• Awarded OPPO Mobiles Employee of the Year 2020.• OPPO Global Award - Outstanding Team, 2020.• OPPO Spot Award 2020• RENO 10X ZOOM - Billion Beat campaign won 15+ Global & Domestic Awards• OPPO Excellence Award for Q2 2019, for Reno Campaign (Internal Global Award).• Awarded OPPO Mobiles Employee of the Year 2016, for excellent performance.• Awarded Shining Star during year 2018, for Diwali Marketing Campaign.• OPPO Culture Contributor, during 2018 Show less

  • Brand and IoT Marketing Leader

    Oct 2021 - Dec 2022

  • Senior Brand Manager

    Jan 2016 - Dec 2022
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  Hisense India

  Jan 2023 - now

  Marketing Director

  As the Marketing Director (Marketing Head) at Hisense India, Vipin leads the marketing strategy efforts for the full range (TV, Air Conditioner, Refrigerator, etc.) & Toshiba TV in the Indian market. He spearheads comprehensive omnichannel brand management and product marketing, through ATL, BTL, Digital/Social, Ecom, & PR strategies. Crafting strategic brand positioning by identifying category trends, insights, and contributions to NPD and GTM plans based on in-depth market, competition and consumer research while implementing industry best practices across platforms leading to Brand Awareness/Recall up by 35%, Brand Equity by 10% and improved customer retention rate by 50% and successfully secured Cricketer Ravindra Jadeja as the first brand ambassador for Hisense India and worked on cricket led IPL, world cup campaigns and extended global football campaign like Euro cup in Indian market.He orchestrated digital marketing and e-commerce campaigns, including SEO, SEM, PPC advertising, e-commerce events, A+ content, influencer partnerships, and social media marketing. Vipin drove marketing analytics to track and optimize performance marketing, establishing KPIs and metrics to effectively report results to stakeholders.In BTL & retail marketing, he enhanced in-store experiences through retail identity programs, brand/store SOPs & manuals, audits, and ISD (in-store demonstrator) management, supporting & boosting sell-out efforts. He meticulously formulated marketing calendars and budgets for annual and monthly marketing efforts, ensuring efficient ROI management and reporting to key stakeholders globally and locally.As a leader, he mentored the team and fostered a collaborative, high-performance culture through cross-functional collaborations.Awards Won:• Most Preferred Brand 2023 in its category by Marksmen.• Best Digital Campaign 2023 by Inkspell.• Best Multi-Channel Campaign 2023 by Inkspell.• The Best Value for Buy Smart TV 2023 award from SmartPrix. Show less

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  Toshiba TV India

  Jan 2023 - now

  Head of Marketing & Brand
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  DriveX

  Apr 2025 - now

  Vice President - Marketing Head