Emily Benz

Experience

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  Lake Minnetonka Sailing School

  Jan 1999 - Jan 2003

  Sailing Instructor/Coach
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  Skijammers Ski & Snowboard School

  Nov 2000 - Feb 2013

  Ski Instructor
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  Baby Grand

  Aug 2003 - Aug 2004

  Sales Associate
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  Vail Resorts (Beaver Creek)

  Nov 2005 - Apr 2006

  Guest Services Respresentative
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  Free Spirit Publishing

  Oct 2006 - Aug 2011

  Marketing Assistant

  In my role as a Marketing Assistant at Free Spirit Publishing in Minneapolis, Minnesota, I coordinated and managed conference and trade show exhibits, developed landing pages to support marketing and sales initiatives, managed company social media accounts, and supported direct mail and email marketing campaigns.

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  Winmark Corporation

  Aug 2011 - Jan 2018

  In my role as Marketing Manager for Play It Again Sports, I spearheaded national marketing programs to enhance brand visibility and drive franchise sales. I managed contests and promotional events with product vendors, maintained brand e-commerce websites, and advised franchise owners on marketing strategies. Additionally, I oversaw budget planning and managed in-store signage programs for franchise stores. As the marketing manager for a nationally recognized leader in retail resale franchising, I led the marketing for our children's apparel, toys, accessories and baby gear brand. I was responsible for all brand building marketing assets to increase brand awareness and drive franchisee sales. In my role as a Marketing Coordinator at Winmark Corporation, I supported Marketing Managers in various marketing efforts for retail resale franchise brands, Once Upon A Child, Play It Again Sports, Plato's Closet, Music Go Round, and Style Encore. I managed brand social networks, coordinated email newsletters, and collaborated on cross-departmental projects to drive brand success.

  • Marketing Manager - Play It Again Sports

    Jun 2016 - Jan 2018

  • Marketing Manager - Once Upon A Child

    Nov 2013 - Jun 2016

  • Marketing Coordinator

    Aug 2011 - Nov 2013
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  Usborne Books & More

  Oct 2014 - Jan 2018

  Independent Sales Consultant
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  1517 Media

  Jan 2018 - Jun 2023

  As the Marketing Manager for Broadleaf Books, I led a dynamic team in developing and executing marketing strategies for new title releases, collaborating with authors and publicity to maximize exposure. I managed the annual marketing budget, ensuring efficient allocation of resources for impactful campaigns. As the Marketing Manager for Fortress Press Trade, I led strategic marketing campaigns to drive sales and brand awareness. By developing comprehensive title and brand level campaigns, I successfully increased media coverage and positively impacted sales. I actively monitored and analyzed marketing results to continuously improve performance and drive success for the company. In my role as Marketing & Publicity Manager for Beaming Books, I managed marketing campaigns and publicity tactics to drive sales and brand awareness. I developed and executed comprehensive campaigns, created press materials, and maintained media relationships to secure positive media coverage. Additionally, I actively monitored and analyzed campaign results to optimize performance and enhance marketing strategies.

  • Marketing Manager, Broadleaf Books

    Jan 2020 - Jun 2023

  • Marketing Manager, Fortress Press Trade

    Jan 2019 - Jan 2020

  • Marketing & Publicity Manager, Beaming Books

    Jan 2018 - Jan 2019
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  Little Free Library

  Jan 2024 - now

  Partnerships Manager

  I am responsible for developing and maintaining meaningful partnerships with businesses and corporations in support of Little Free Library’s mission to be a catalyst for building community, inspiring readers, and expanding book access for all through a global network of volunteer-led Little Free Library book-exchange boxes.I work with existing corporate partners and identify potential partnership opportunities forsponsorship and support of our programs, including the Impact Library Program, Read in Color, and the Indigenous Library Program, to ensure goals are met by both Little Free Library and our corporate partners. Show less