Tracie Wall

Experience

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  Fresh Thyme Farmers Market

  Jun 2014 - Jun 2016

  Regional Marketing Coordinator

  Designed and managed the development of a comprehensive, integrated marketing plan to support strategic objectives to store management team. Developed social media strategies tailored to individual communities to create brand awareness. Generated the overall marketing project plan for grand opening in assigned region. Including: in-store entertainment, press and media relations, email campaigns, community partnerships, celebrity photo opportunities, giveaways, signage and layout, and social media strategy. Managed marketing budgets for grand opening, existing stores, and large corporate events. Created and maintained relationships internal and external vendors to produce, design, and implement specialized marketing campaigns across all stores. Show less

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  Jackson Whole Grocer & Cafe

  Aug 2016 - Oct 2019

  Marketing Manager

  Created and led company marketing initiatives through strategic planning, community outreach, integrated media placement, and brand development. Restructured marketing programs, processes, policies, and standards to improve customer, partner, and employee experience. Created voice and structure tailored to the community, for social media and e-news campaigns that align with customer demographics, and increased engagement. Facilitated continued education for the marketing team to create professional growth and employee retention. Developed and managed a six figure budget. Show less

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  Compass

  Oct 2019 - Aug 2023

  Marketing Manager

  Develop, implement and execute strategic marketing plans for a billion-dollar firm. Lead market research to uncover viability of current and existing products and services. Create visual concepts to communicate ideas that inspire, inform, and captivate agents, and potential clients. Develop the overall layout and production design for advertisements, brochures, bi-annual magazine, digital newsletters, and company reports. Drive company initiatives through digital marketing, including paid social, paid media, search ads, digital newsletters. Coordinate with media organizations, advertising agencies, and affiliates on ongoing and new initiatives Show less

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  Grounded Marketing Studio

  Jun 2023 - now

  Co-Founder & Marketing Strategist

  Spearheading innovative marketing solutions for clients across industries, focusing on brand strategy, digital marketing, and content creation. Leading a talented team to develop creative campaigns and measurable results, driving business growth and customer loyalty. Partnering with businesses to amplify their voices, enhance their online presence, and increase engagement.