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Tetiana Polyvana

Tetiana Polyvana

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location of Tetiana PolyvanaUkraine

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  • Timeline

  • About me

    User

  • Education

    • Taras Shevchenko National University of Kyiv

      2007 - 2011
      Doctor of Philosophy - PhD International Economics

      Recipient of full academic scholarshipDissertation: ‘Globalisation of financial systems of Central and Eastern European countries’

    • Taras Shevchenko National University of Kyiv

      2001 - 2005
      Bachelor's degree International Economics Diploma with honors

      Recipient of full academic scholarshipSuccessfully defended the thesis: 'International experience in venture financing and its prospects for Ukraine'

    • Taras Shevchenko National University of Kyiv

      2005 - 2007
      Master's degree International Economics Diploma with honors

      Recipient of full academic scholarshipSuccessfully defended the thesis: 'Raising capital on international financial markets'

    • Universiteit Maastricht

      2008 - 2009
      Master's degree Analysing Europe Cum Laude

      Recipient of full academic scholarship from the European Commission Successfully defended the thesis: 'Power and interdependence in the former Soviet Union since 2000: Russia's energy wars against Ukraine and Belarus'

  • Experience

    • Coca-Cola Hellenic Bottling Company

      Sept 2006 - Nov 2007

      Juice brand "Dobry":• Participation in development of brand strategy in Ukraine• Implementation of brand best practices in Russia• Planning and implementation of product strategy (new launches, package adaptation and relaunch)• Coordination and implementation of promotion strategy (POS materials development, TV ad adaptation and shooting, national and local promo activations, sponsorship activities)• Tracking KPIs and development of corrective actions to ensure targets are achieved• Coordination of price strategy, merchandizing standards development• Budgeting• Ensuring effective communication with external agencies and internal functional departments Show less

      • Junior Brand Manager

        Jan 2007 - Nov 2007

      • Marketing Intern

        Sept 2006 - Dec 2006

    • Roland Berger Strategy Consultants

      Oct 2010 - Jan 2011
      Analyst Internship

      • Participation in strategic marketing analysis of companies• Performing marketing surveys from data gathering to presentation development• Conducting field researches (mystery shopping, retail audit, store checks) and phone interviews with important market players• Data analysis: market sizing ("top-down", "bottom-up"), trends and forecastsClients: Ergopack, Foton, PUMB, internal researches (private labels) and others.

    • Havas Worldwide Ukraine

      Dec 2012 - Mar 2015
      Strategic Planner

      • Planning of annual communication strategies for clients • Development of integrated marketing campaigns according to briefs• Research and analysis of consumer insights• Trends spotting, consumer research presentation (Advertising breakfasts)• New business development • Cooperation with all agency’s departments (creative, account management, media, PR, BTL)Clients: Mondelez Ukraine (Barni, BelVita, Carte Noir); AB InBev Ukraine (Chernigivs’ke); Peugeot Ukraine, IDS Group (Myrgorods’ka), NSC (Norwegian Seafood Council): promotion of Norwegian fish; Henkel Ukraine, Piraeus Bank, KLM and others. Show less

    • 4i, Inc.

      Apr 2015 - May 2017

      • Identification of insights based on current state and drivers analysis • Generation and analysis of key macro and controllable trends • Storyboarding and population of decks Work with AC Nielsen, Euromonitor data, BI platforms (Tableau)Clients: Johnson&Johnson, Colgate, Big Heart Pet Foods, SCJohnson, LandOLake, Mondelez, Hormel • Gather and analyze information, formulate and test hypotheses, develop and communicate findings• Conduct an analysis of companies via sales analysis and desk research• Prepare industry analysis, company profiles, trends analysis

      • Senior Business Analyst

        Apr 2016 - May 2017

      • Business Analyst

        Apr 2015 - Mar 2016

    • Fractal Analytics

      Jun 2017 - Jan 2020
      Senior Consultant

      15+ projects on Growth Strategy, Price & Promotion, New Launch Opportunity Sizing, Demand Drivers Analysis, Analytics Transformation• Manage project delivery to ensure successful implementation • Manage and motivate project team members• Communicate with clients on an ongoing basis• Design storyboards, generate insights, develop presentations • Conduct market analysis, customer research, macroeconomic analysis and trends analysis• Gather and analyze information, formulate and test hypotheses, and develop and communicate findings in a clear and understandable wayClients: Mars, P&G, Energizer Show less

    • BDO Centers LLC

      Apr 2020 - Mar 2021
      Consultant

      • Conduct industry and market research, trends analysis• Prepare Executive Briefings, Point of Views, Go-to-Market Strategies, Company Profiles, Business Studies• Conduct an analysis of companies via financial modeling, investment analysis, business processes analysis and desk research• Develop strategic frameworks, design and implement large-scale organisational change programs• Gather and analyse information, formulate, and test hypotheses, develop and communicate findings in a clear and understandable way Show less

    • EPAM Systems

      Apr 2021 - now

      • Consultant, Data Analytics Consulting

        Nov 2024 - now

      • Lead BI Analyst, Data Analytics Consulting

        Apr 2023 - Oct 2024

      • Senior BI Analyst, Data Analytics Consulting

        Apr 2021 - Mar 2023

  • Licenses & Certifications