
Celena Jasmin
Design Intern

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About me
Product Designer
Education

Mapua Institute of Technology
2010 - 2014Bachelor's Degree Multimedia Arts and Sciences
Experience

Tech One Global Ltd
Jan 2014 - Mar 2014Design InternContributed to the initial phase of the app design process; specifically in user personas, user scenarios, and wireframes, conceptualized and created storyboards for corporate videos, assisted in designing promotional materials

Vgrafiks Design + Branding
Mar 2014 - May 2014InternContributed design work for various client pitchesParticipated in the first ever Internmurals,a friendly competition between the interns of Vgrafiks Design and Branding and Plus63 Design Co., which involved re-branding and designing a marketing campaign for a local product of our choice

Tech One Global Ltd
Jun 2014 - Oct 2016Led the UI/UX design team to launch different projects such as a trial portal for a web app, and an iOS app for Enadoc 365. Conducted a design sprint for kicking off a new project called Etikado. - Develop and design creative concepts, graphics, and layouts for a variety of print, digital and multimedia projects with minimal direction and supervision.- Collaborate with clients, stakeholders, and team members to understand project requirements and develop design solutions that meet business goals.- Manage multiple design projects simultaneously, from concept development to final production. For my first 6 months in Tech One Global, my responsibilities included:- Assist in the design and creation of graphics, artwork, and other visual materials.- Collaborate with the senior graphic designers and other members of the design team to understand project requirements and create design solutions.
UI Design Lead
Apr 2016 - Oct 2016Graphic Designer
Dec 2014 - Mar 2016Junior Graphic Designer
Jun 2014 - Dec 2014

Singapore Management University
Jan 2017 - Nov 2018Web User Experience DesignerRedesigned various websites including the main SMU website (https://www.smu.edu.sg/), SMU Academy (https://academy.smu.edu.sg/), School of Accountancy (https://accountancy.smu.edu.sg/), Oral History (http://oralhistory.smu.edu.sg/), among many othersWorking as the sole web/UX designer for the IT department, collaborating with various stakeholders around the university to create/improve their public websites, and reviewing and establishing design guidelines (http://ux.smu.edu.sg/)

TradeGecko is now QuickBooks Commerce
Dec 2018 - Aug 2021Web DesignerAs a hybrid designer + developer in this startup, I worked on initiatives for TradeGecko’s marketing website, blog, and knowledge center.• Led a redesign of the knowledge center (support.tradegecko.com) with improved information architecture and navigation• Designed and developed a suite of free tools (https://www.tradegecko.com/free-business-management-tools) resulting in a significant improvement in SEO ranking and site traffic• Ran A/B tests and experiments to improve conversion rates• Improved and expanded reusable component library Show less

Intuit
Sept 2021 - Nov 2023Product DesignerQuickBooks Commerce is an inventory management solution for eCommerce product-based businesses.• Lead the design for upgrading, downgrading, and feature enablement experiences.• Engaged in early-stage discovery, research, ideation, and user testing for alpha launch.• Successfully launched a redesign of the setup and onboarding process, establishing scalable frameworks to support future growth.• Collaborated with teams across different geographies and time zones, achieving clarity by framing problems and creating concepts that solve customer needs and drive business goals. Show less

Ascenda
Sept 2024 - nowSenior Product Designer
Licenses & Certifications
- View certificate

Google Analytics Individual Qualification
Google Analytics AcademyJul 2018 - View certificate

UX Design Techniques: Overview
Lynda.comJun 2016 - View certificate

Professional Scrum with User Experience I
Scrum.orgMar 2024 - View certificate

UX Research Fundamentals
Lynda.comJul 2016
Honors & Awards
- Awarded to Celena JasminRunner-up, Freelancer Hits 20M Users Announcement Design Freelancer Jul 2016 Designed an announcement for Freelancer's various social media platforms. This design won as a runner-up in the competition (https://www.facebook.com/fansoffreelancer/posts/10153663849166512).
- Awarded to Celena JasminDesign and Design Award (for March 3, 2016) Marc Praquin and the Design and Design team Mar 2016 My portfolio design for Architect and Interior designer, KKKN, got published in the international Design and Design website on March 3, 2016. The design will also be published in the Book of the Year Volume Nine to be released in December 2016.
- Awarded to Celena JasminSlate Planner 2015 Planet Slate Jan 2015 One of my digital collages made it to 2015's Slate Planner. (https://slateplanner.com/2015/01/02/thank-you/)
- Awarded to Celena Jasmin4th place, Wanderland's Poster Illustration Contest Karpos Multimedia May 2013 Created a poster illustration (http://on.fb.me/1OVzAoJ) promoting the first ever Wanderland Music Festival. This illustration won fourth place out of more than a hundred entries.
- Awarded to Celena Jasmin1st Place, Surviving Sagada Contest Surviving Sagada Mar 2013 Won first place for the first leg of Surviving Sagada's contest. This contest, which aims to promote tourism in Sagada, called for entries in any medium, explaining why the contestant wants to go to Sagada. I created a motion graphics video (https://www.youtube.com/watch?v=LP9yGI3GJzg) with the same topic.
- Awarded to Celena JasminBehance Portfolio Review 2012 Behance Philippines Nov 2012 Got shortlisted as one of the ten participants in the Graphic Design category of the first ever Behance Portfolio Review in Manila
Languages
- enEnglish
- fiFilipino
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