Cusic Daniels

Experience

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  Ampak Group

  Jan 1999 - Jan 2004

  VP of Sales & Operations

  -Oversaw operations of ten Florida properties including budgeting, sales and revenue management. -Coordinated take-over of new properties and served as franchise liaison for various properties. -Solicited new management contracts and preformed consultation services -Set-up training and development programs for new sales staff and General Managers.

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  Charter One Hotels & Resorts

  Aug 2004 - Oct 2013

  VP Sales & Marketing

  Responsible for Hotel Sales & Marketing. I partner with property teams to drive market analysis, positioning, revenue, yield and demographic analysis as well as internet marketing initiatives. I have full and limited service experience with all brands as well as independent hotels. -Spearheaded company transition to Ecommerce and online strategies that increased revenue across the portfolio on these platforms.-Lead all Sales & Marketing efforts for hotel management group consisting of approximately 18 hotels. -Updated all e-commerce efforts including web site development, optimization, and pay per click advertising. Developed and maintained all independent websites.-Coordinated all advertising for group on a regional and national basis. -Interacted with all brand regional franchise representatives. -Increased revenue analyzation reporting and methodologies resulting in focused ad spends and targeted sales efforts by field staff.-Provided Sales & Marketing only services to non-managed properties on a contractual basis.-Prepared partner/owner reports and served as liaison. Show less

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  Thurman Hotel Consultants

  Oct 2013 - now

  President

  With over 100 years of combined experience; we are the consulting company that still considers our relationships with owners, shareholders and property staff to be the most important part of bottom line profitability. We are recognized for our ability to manage and consult in any market condition and circumstances and still show top line revenue increases.​Thurman Hotel Consultants has supported over 100 hotels, resorts and motels throughout the United States in the last 15 years either through through focused management in Sales, Ecommerce and Online Channel management.​At Thurman Hotel Consultants we’re passionate about building property teams with support that is second to none. Our experience includes Full Service, Focused Service , Independent and Extended Stay hotels. Our investment into training, support and accurate benchmarking prepares our properties to undertake the competitive market that exists today.Our unique fee structures that includes full support packages or ala carte assignment based pricing sets us apart from many other companies cookie cutter contracts. Our strategy is to give you the owner; the services you need at a reasonable price point. We understand that one program does not fit every property and we will strive to identify your specific needs and build a proposal that addresses them.Feel free to contact us for a personalized site visit to discuss your specific revenue goals. Show less