Experience

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  Us army

  Aug 2011 - Aug 2021

  Create, lead and distribute products for the Army’s digital media presence that communicates the soldier’s story. - Manage and maintain over 377 active users on the Army’s newest digital media management platform, Sprinklr, charged with the responsibility of creating and crafting the social media strategy for the Army.- Track and analyze social media metrics that measure the effectiveness of the content provided to both internal and external users. - Lead coordinator for future operations and plans on a global scale for over 9.8 million followers across all Army digital media by effectively increasing the viewership of the Army’s top line messaging. Show less Develop public affairs training curriculum, courses, and standards for 100+ global public affairs units; serve as public affairs training program subject-matter expert (SME) and voting member within Defense Information School, as well as advisor to Chief of Training.- Defined public affairs career field training standards for 3.2K personnel, enabling development of new leadership course offerings.- Served as the Army’s only public affairs training analyst responsible for monitoring and reporting all Public Affairs course fills to the Department of the Army (DA).- Created an Army Public Affairs review process for a Department of the Army program (Training With Industry application process) in order to help the Army obtain quality packet submissions to yearlong Fortune 500 Industry fellowships. Show less Evaluated communication strategies for highly complex operations with interagency in support of both global and homeland missions.- Drafted, edited and published a variety of products to include strategic communication initiatives with a focus on ensuring effective presentation to internal and external audiences. - Taught several classes to FEMA and DHS’ public information officers on PA Guidance for external affairs, talking points, drafting press releases and social media management. - Built a Unit Public Affairs program for a three-star command leading to increased coverage of widespread mission success during National crisis response. Show less Served as a PA subject matter expert on a senior staff with the ability to effectively communicate the unit’s mission while telling the Soldier’s stories. - Spearheaded nationwide media distribution for all internal / external of the unit’s command information products to include the unit’s Brave Rifles magazine, a web-based publication.- Engaged with the local community on various outreach efforts supporting a strong bond between the community, leaders and military relations.- Played instrumental role in unit’s strategic communications across a multi-domain platform and built the unit’s first PA standard operating procedures manual. Show less Led 8-member public affairs team of print / broadcast journalists and served as Senior Enlisted Public Affairs Advisor.- Aligned programming and messaging with base leadership and consulted with public affairs officials, to ensure consistency.- Supervised the production of all press releases, news stories, photos, videos, and other media products for team, and prioritized resource requests from outside organizations. - Oversaw day-to-day operations of the unit while mentoring teams of junior enlisted PA specialists. Show less

  • Strategic Planner

    Dec 2020 - Aug 2021

  • Public Affairs Instructor / Writer

    Jul 2018 - Nov 2020

  • Public Affairs Operations Manager

    Mar 2017 - Jun 2018

  • Public Affairs Manager

    Aug 2015 - Feb 2017

  • Public Affairs Supervisor

    Apr 2014 - Jul 2015

  • Various Public Affairs Experience

    Aug 2011 - Mar 2014
• 

  Google

  Aug 2021 - Aug 2022

  Us army communication/ marketing fellow

  Selected over 156 Public Affairs Soldiers for a highly coveted position working with Google on military and veterans initiatives while producing tangible and highly successful outcomes. - redesigned and contributed to a bi-weekly publication, the Pathfinder, which informs over 450 of Google’s internal audience on DoD matters.- collaborated with Grow with Google’s community engagement team to provide stellar training to over 120 businesses during GwG two-day business meetup.- led communication planning for two launches, Career Forward and Google Career Certificate Fund, which featured social media engagements from senior-level Google executives. Show less

• 

  Us army

  Aug 2022 - now

  Digital media division manager

  Served as the Office of Chief of Public Affairs non-commissioned officer in charge of a multifaceted and dynamic team of content creators for the U.S. Army’s digital/ social media platforms.- Led the restructuring of Future Operations (FUOPS) and Current Operations (CUOPS) planning for Digital Media Division (DMD), implementing Smartsheet and a standardized SOP for project management.- Partnered with the Secretary of the Army’s Public Affairs team to effectively communicate top level guidance to both internal and external audiences.- Created the Army’s first video podcast format for digital media, pioneering a new content delivery method.- Collaborated with federal agencies, including the Securities and Exchange Commission (SEC), to enhance interagency communication.- Contributed to the development of a new project management tool, enhancing efficiency within the division.- Co-wrote the OCPA communication plan for the rollout of 12 Army-level “Best Of” competitions, focusing on 11 DA-level competitions. Show less