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John E. Smith

John e. smith

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location of John E. SmithWalled Lake, Michigan, United States
Phone number of John E. SmithView Mobile No.
Followers of John E. Smith2000 followers

  • Timeline

  • About me

    CEO, RideSmith, parent of Great Lakes Segway. At RideSmith we provide a swiss-army knife of personal electric mobility products that help our clients get their job done more effectively.

  • Education

    • Edward lowe foundation

      2022 -
      Mich 50 companies to watch leadership retreat

    • Sba small business administration emerging leaders initiative

      2019 - 2019
      2019 program graduate entrepreneurial and small business operations

    • Wayne state university

      2001 - 2003
      Mba marketing 3.5 gpa

      Activities and Societies: American Marketing Association, Detroit Chapter AdCrafters of Detroit

    • Olivet nazarene university

      1993 - 1997
      Bs business admin-marketing

      Activities and Societies: SIFE- Students in Free Enterprise

  • Experience

    • Phoenix group

      Dec 1998 - Feb 2002
      Team leader & associate manager

      Visteon-Carlite Glass Replacement ProgramFord Reacquired Vehicle Program (Lemon Law-Buy Back)Managed teams: ranging from 5 to 50 employeesPromoted: 3 times in 2 yearsConsistently exceeded performance goals

    • Kemnitz candies

      Jan 2001 - Jan 2003
      Marketing/account executive

      Increased revenues: created product solutions for clients to meet business objectives Improved selling process: conducted customer experience assessments by surveying and observing customers during holiday shopping seasons Developed: public relations campaigns, web site content, brochures and promotional fliers

    • Fazoli's italian restaurant

      Feb 2003 - Nov 2003
      Local marketing manager

      Developed aggressive marketing campaigns using guerilla marketing tactics and leveraging community eventsIncreased revenue: substantially by implementing aggressive campaignsIncreased family clientele: Successfully designed and implemented kid's night program on slow-sales nightsCreative negotiation: of free sponsorship packages at local major sporting eventsProduct sampling: Organized, facilitated and managed booths at community eventsCross-promotions: with area businessesMarketing Collateral: Created impressions by developing advertisements, brochures, fliers and signageOrdered and maintained: supply of corporate promotional materials Show less

    • Doner advertising

      Apr 2004 - Oct 2005
      Media research analyst

      Insights: developed through analysis and interpretation of demographic, lifestyle, and consumer purchase syndicated research dataIdentified emerging media and technology trendsMedia Strategies: analyzed appropriate media mix for clients using various media research toolsMedia Research Library Director: organized and maintained Market Media Performance BooksTrained: new employees to effectively utilize various media research tools.Assessed: new syndicated research tools for relevancy to our team and organization Show less

    • General motors (gm)

      Nov 2005 - Oct 2008
      Targeting and multicultural research analyst

      • Client interface with Female Marketing Manager - - assessment of client needs and managed delivery of projects• Youth Market Subject Matter Expert - - Identified trends, purchase behaviors and attitudinal analyses for key buyers• Mapping Expert - - Created thematic US, GM Region and DMA market share performance maps• Geo-Demographic and Consumer Segmentation Expert - - PRIZM Clustering, BDI / CDI, DMA Analysis• Developed key consumer insights through custom analysis - - New Mainstream, Youth Market, Then & Now and Boomer Summary • Created and distributed Diversity Market share report (key team monthly deliverable) to 150 Executives, Marketing and Field Managers • Developed Vehicle Segment Competitive Analysis - - Assessed Segment / Brand Performance, Pricing, Purchase Reasons, Conquest / Loyalty Show less

    • Aquent marketing on-site at gm

      Oct 2008 - Mar 2010
      Channel marketing strategy consultant (buick and gmc)

      • Create vehicle launch strategy assessments used by Senior Leadership to determine best Go-to-Market Strategy for key new vehicle launches: 2008 Pontiac G8, 2010 Buick LaCrosse and the 2011 Buick Regal • Develop Key Market Strategies implementing Brand Development Index and Category Development Index scores• Recommended localized (DMA level) marketing plans for Buick and GMC utilizing a $13 million advertising budget• BPG SWOT 5 year plan • Business Planning Support • Key Market Strategy• Voice of Market Support • Vehicle Launch Analysis • Competitive Assessment• Buyer Profiling • Purchase Funnel Measurement• Brand Health / Perception Show less

    • Biznet internet solutions

      May 2010 - Apr 2012
      Account manager-digital marketing strategist & marketing leader

      Consult SMB owners, Agency Partners and Marketing Managers in developing comprehensive digital marketing strategies, leverage their digital branding and content to effectively engage with consumers.Plan, manage and assist in website navigation and structure to ensure that clients deliver a strategically focused traffic driving product.Develop Local, Regional and National Marketing StrategiesLead Brainstorming efforts to ensure that my organization remains a leader in our industry.Manage Client projects to ensure timelines are met, expectations are fulfilled and overall client satisfactionLed Biznet external marketing efforts- branding and messagingAnalyzed and implement marketing tactics to position Biznet as a leader in the Digital spaceWorked with internal team to execute multiple concurrent client projects in healthcare, retail, industrial and service industries.Managed digital campaigns exceeding $500k annually Show less

    • Ridesmith

      Jul 2010 - now
      Ceo, business development

    • Seg adventures

      Jul 2010 - Jun 2016
      Owner and ceo

      Started, own and operate a Segway Rental Company in Plymouth, MI.Developed Business PlanSecured financingConduct research and planningCreate branding and marketing materials to build awarenessDevelop custom marketing and social media campaigns to increase salesConducted keyword research for Search Engine OptimizationPlanned and created website layout and wrote contentCreate Google display adsIncreased sales significantly in second yearHire and Manage Team Members Show less

    • Marygrove college

      Apr 2012 - May 2012
      Online marketing consultant

      - Led digital strategy development for Online Graduate Programs- Conducted Lead Nurturing and email marketing campaigns to attract prospective students- Developed digital marketing budget- Reviewed and assessed vendor proposals, digital advertisements and directory listings- Defined enrollment process to improve student enrollment numbers- Worked with Academic Online Graduate Program Coordinators to fully immerse in program criteria- Created content planning calendar-blog posts, articles, and email campaigns- Managed staff writer to develop content- blog posts and articles- Interviewed current and former students for testimonials- Managed campaigns in Hubspot -digital marketing program Show less

    • Team detroit

      Sept 2012 - Nov 2014
      Senior enterprise and customer experience strategist

      Supported Ford Client on a variety of Enterprise-level and Customer Experience strategic initiatives: Ford.com, Lincoln.com, Owner.Ford.com, Fleet.Ford.com and other digital properties- Create material for and facilitate Ford Executive Level Strategic WorkshopsProvide consultative support for Ford Marketing Management in decision makingWeb and Campaign StrategyCustomer Experience VisionInnovation StrategyOrganizational StrategyCustomer Journey MappingLifecycle ManagementCustomer Marketing StrategyDigital MarketingCRMSocial Media Marketing IntegrationContent MarketingStrategic and Behavioral InsightsDigital First and Customer First ProgramsIdentify Consumer and Technology Trends Show less

    • Mrm//mccann

      Dec 2014 - Sept 2016
      Senior customer experience strategist

    • Great lakes segway

      Jun 2016 - now
      Ceo, owner

    • Organic

      Oct 2016 - Jan 2018
      Manager of strategic services

    • Pedego walled lake

      Apr 2021 - now
      Ceo, owner

    • Segway of central florida

      Jun 2021 - now
      Ceo, owner

    • Pedego mt dora

      Sept 2021 - now
      Ceo, owner

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to John E. Smith
      2022 Best of MichBusiness - Nov 2022 The Best of MichBusiness Awards celebrates the programs and companies that make our state a great place to live and work.
    • Awarded to John E. Smith
      2022 Michigan 50 Companies to Watch Michigan Celebrates Small Business Mar 2022 It is an awards program honoring second-stage companies headquartered in the state of Michigan. These companies demonstrate high performance in the marketplace or exhibit innovative products or processes. The awards program is designed to seek businesses from a wide range of industries representing all regions of the state, not just the major metropolitan areas. This is not an award of the “top 50” or “best” companies—the 50 companies selected each year make an astounding impact on Michigan’s… Show more It is an awards program honoring second-stage companies headquartered in the state of Michigan. These companies demonstrate high performance in the marketplace or exhibit innovative products or processes. The awards program is designed to seek businesses from a wide range of industries representing all regions of the state, not just the major metropolitan areas. This is not an award of the “top 50” or “best” companies—the 50 companies selected each year make an astounding impact on Michigan’s economy by collectively providing thousands of jobs and contributing millions of dollars of revenue. In short, they tell a compelling story about the state’s diverse economic landscape. Show less
    • Awarded to John E. Smith
      2021 Best of Mich Business Mich Business Jan 2022 The Best of MichBusiness Awards celebrates the programs and companies that make our state a great place to live and work. This year’s awards program will honor the companies that make a difference and show outstanding leadership in a time of social and economic uncertainty.This year’s categories rise above the traditional awards program to spotlight companies who have disrupted the status quo making them the Best of MichBusiness!

  • Volunteer Experience

    • Board Member, Promotion Committee Chair

      Issued by Wixom Downtown Development Board on Jun 2018
      Wixom Downtown Development BoardAssociated with John E. Smith

    • President

      Issued by Neighborhood Homeowner's Association on Jan 2017
      Neighborhood Homeowner's AssociationAssociated with John E. Smith