Experience

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  Dattis

  May 2010 - Aug 2010

  Researcher

  • Update of databases• Organization of different event for clients: Including sending invitations, getting quotes and finding sponsors.• Planning of communication strategies: research of audiences, making surveys, compiling data and constructing presentations.• Writing press releases

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  The motley fool

  Jun 2011 - Aug 2011

  Fool.com editorial intern

  •Created a new story format that consisted of a summary of the market’s top daily, to supplement the lack of non-editorial content. •Write stock commentaries including a retirement profile that was syndicated to The Daily Finance and the Fox Business news website.

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  The daily tar heel

  Aug 2011 - Jan 2012

  Assistant city editor

  •Co-lead a group of 35 writers to improve their reporting and writing skills 4 to 5 times a week. Planned enrichments and bi-weekly meetings with the staff. •Pitch 2 to 3 story ideas every work day that are relevant to our audience. •Write everyday content for the paper such as police reports and desk briefs.

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  The denver post

  Jun 2012 - Aug 2012

  Business desk intern

  • Write about five articles per week on a variety of topics including: new businesses, job creation and economic trends.• Pitch business story ideas appealing to the Denver and Colorado areas.• Rewrite and publish press releases and post timely breaking news online.

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  Viva colorado, published by the denver post

  Aug 2012 - Nov 2012

  Multimedia editor/ reporter

  • Copy edit entire paper for publication and circulation of 50,000 weekly.• Write and report about 3 articles per week in both English and Spanish.• Pitch and choose content for the paper as well as update the website several times a day.

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  Diario la república

  Mar 2013 - Aug 2013

  Global economics journalist

  •Propose and write 2 – 3 articles a day about the most important economics news of the day and longer pieces analyzing global economic trends for an audience of 32,000 in print•Once a week propose and write the higher management section of the paper including topics on human resources, leadership and offices trends•Send updates during the day of breaking stories to maintain the website current

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  Iddea comunicaciones

  Sept 2014 - Dec 2018

  • Designed and executed result driven communications strategies for more than 30 clients, including infrastructure projects in Colombia and World Bank backed initiatives. • Handled over 20 local, regional and nation-wide media crises. All crises managed resulted in the successful completion of the projects and an improvement in the client’s reputation. • Managed client relationships, ensuring all deadlines and expectations were met. Retained all clients throughout the whole position. • Directed cross organizational teams in order to achieve project goals in an efficient manner. • Cultivated and maintained trust-based relations with industry journalists to ensure constant and unbiased coverage of clients’ operations and projects. • Advised clients on public affairs strategies on local policies and coordinate meetings with municipal, district and national leaders to inform them of a client’s initiative or interests. • Researched policy proposals and current events to understand the possible impacts for my portofolio of clients and proactively designed. Show less Offer team support for the creation and implementation of result driven communications strategies for clients in various industries at the Colombian national level.• Build day to day documents, memos and key messages needed for media interviews, and the overall execution of the communications strategy.• Construct qualitative and quantitative monthly reports for clients recording the results related execution of the strategies and suggested areas of improvement.• Post, create and measure the effectiveness of the content for multiple SoME accounts.• Researched arising policy and legislation as well as track current event to effectively map repetitional risks for our clients. Show less

  • Senior Consultant

    May 2015 - Dec 2018

  • Junior Consultant

    Sept 2014 - May 2015
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  Tetra pak

  Jul 2019 - Jan 2020

  Internal and external communications manager for the andean region (i)

  • Led the implementation of the internal, external and digital communications strategies for the Andean Region (Colombia, Ecuador, Peru, Bolivia and Venezuela). • In charge of the execution of a 350.000 euro budget in an efficient and useful manner, and in line with the company's objectives. • Supervised both PR and Public Affair agency teams in each country ensuring the strategies are being correctly implemented and all reputational risks are being mapped and addressed. • Evaluated the effectiveness of each strategy in promoting the company's key messages and making adjustments to guarantee improvement. • Promoted and highlighted Tetra Pak's sustainability efforts in Latin America within its key audiences and stakeholders. Show less

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  Local initiatives support corporation (lisc)

  Jun 2021 - Dec 2021

  Oramenta newsome fellow

  • Fellow focused in aiding community partners support small businesses in the DC area and help them navigate the reopening after the Covid-19 emergency.• Collected and analyzed public data for the future development and small business support of the blue line corridor in Prince George County, MD. • Interviewed community leaders in Prince George County, MD, to understand main priorities and community needs in preparation of the development of the blue line corridor.

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  Boston consulting group (bcg)

  Jun 2022 - Aug 2022

  Summer consultant

  • Designed an award-winning ESG strategy for a financial institution, aligning business strategy with sustainability and social investment goals, estimating 15% revenue growth.• Created the communications and change management strategy to ensure buy-in from internal stakeholders.• Designed and coded a tool that helped the client track the project progress per area as well as the savings being made during the implementation phase.• Rated as “exceeded expectations” in all characteristics during final evaluation. Received returning offer. Show less

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  Boston consulting group (bcg)

  Sept 2023 - Feb 2025

  Consultant

  • Led the discovery and articulation phases for a culture change of a large multilateral organization, defining the new culture’s narrative and identifying key actions to ensure long-term adoption of strategy-enabling behaviors. • Diagnosed current state of all support functions and channels to aid in the definition of a 5-year strategy for a major Central American bank with a focus on digitalizing its operations and sponsoring customer centricity.• Designed a GenAI adoption plan for a major Latin American CPG company, including defining the initial team, cost estimation of adoption and selection and prioritization of use cases in line with client’s strategy. Show less