Experience

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  Pernod

  May 2005 - Aug 2006

  Brand and promotion manager

  • Defined and implemented short term marketing strategy and budget. Chose the best proposals to implement the commercial deployment (Supermarkets and bars/hotels/restaurants). • Analyzed market evolutions, trends, consumer behaviours and expectations (trade & consumer panels, studies) to recommend business development strategies.• Created dashboards and analysed each brand performances to build up recommendations. Presented results to both commercial and marketing teams.

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  Sodiaal/ candia

  Jan 2007 - Dec 2011

  Brand Manager on fresh, organic and fair trade milk products• Launched innovations by coordinating product development with R&D teams, by creating packaging, by defining and implementing media strategy. Supervised financial tracking of products: turnover, ROI, margin.• Identified strategic opportunities (Organic products) and implemented short and long term brand strategy.• Developed company’s new website, its first online fidelity program: new graphic design, CRM and promotional activities (search, displays, newsletters/e-mailing-50 000 contacts in the database).• Supervised and trained several assistant brand managers. Show less

  • Brand Manager

    Feb 2008 - Dec 2011

  • Sales Representative

    Jan 2007 - Feb 2008
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  Eurogroup

  Jan 2012 - Jan 2012

  Senior consultant (supervising senior)

  • Successfully designed and implemented a centralized service center around a one stop shop model to enhance customers’ experience. Coordinated management strategic decision making process and led steering committees. • Conceived and implemented reporting and coordination tools (time schedule, quantitative risk assessment), promoted and disseminated them across the sales department.• Coached and mentored 3 project managers to develop their analytical, communication and planning skills: All 3 team members were promoted and entrusted with new strategic projects.• Compared and analyzed possible business models: defined the profitability and the break-even point of the different models, identified the key profitability levers. Show less

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  Pernod ricard

  Mar 2013 - Sept 2014

  Brand Manager on Absolut, Mumm (Hong Kong Domestic market)•Develop and implement the strategic brand’s plans: -Maintain Absolut’s leadership, and build brand equity: Implementation of a broad art focus communication and event strategy through collaboration with artists, partnerships with exhibition venues, and events for our target customers with artistic experience. -Contribute to the ambitious growth of G.H.Mumm (60% increase in volume): Drive distribution and visibility of the brand at both on and off trade by establishing night platform activations (“N1 of celebration” and new service rituals) and leveraging the limited edition.•Coordinate with trade marketing, sales, logistics, brand owners and distributors to meet volume target while preserving and developing brand image: Provide guidance to the sales team and partners.•Develop and monitor promotional and media campaigns: Artbeat by Absolut (Private event with 300 people with PR, digital media & on-trade activations), Associate Partner of Art Basel, Chef Table by G.H.Mumm (Fine pairing diners to improve quality perception among professional influencers). Show less Senior Brand Manager Asia Duty Free on Chivas, Martell, Mumm & Perrier Jouet• Defined and implemented the promotional activities for the Asian Travel Retail: Launch of limited editions, activation of tactical promotions to develop sales at the airports.• Created and developed a new merchandising concept: Martell Boutiques in Kuala Lumpur and Hong Kong. • Prepared, recommended and presented to senior management the annual budget: Prioritized the investments to reach the objectives in terms of sales and image.• Led a team of 2 assistant brand managers with the objective to get them promoted. Show less

  • Senior Brand Manager [Maternity leave replacement]

    Jan 2014 - Sept 2014

  • Senior Brand Manager Duty Free

    Mar 2013 - Dec 2013
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  Zalora group

  Feb 2015 - Mar 2016

  Regional sales manager marketplace (7 countries)

  • Lead Zalora Marketplace Sales Forces across the South East Asian markets• Coordinate, empower and train local sales teams in their daily activities• Support the growth of the local sales organization in cooperation with local MDs• Define acquisition strategy and goals ensuring that product assortment is growing in line with the target market • Analyze past sales figures/trends to anticipate future product needs, and work closely with local sales teams to review performance and devise action plans to improve it• Keep improving and update pitch packs, guidelines and KPI reports Show less

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  Chateauasia

  Mar 2016 - Sept 2017

  General manager

  • Define and implement the Sales and Marketing Strategy (+40% in sales in Q4 16 vs Q4 15). Definition of pricing strategy, marketing campaigns (e-mailing, social media, partnerships, events), selection of the wine assortment in collaboration with wine experts. • Manage and coordinate the team (employees and external stakeholders). • Build and develop relationships with key partners: Wine Suppliers (Crystal Wine, Culina, Straits Wine), Brands (MHD, Pernod, Bernard Magrez..), Logistic Providers. • Develop corporate accounts: Private deals for their employees on ChateauAsia platform and key accounts. • Lead and create wine events with exclusive partners (Janice Wong, MHD, Brand Ambassadors, Sommeliers) in strategic venues (Tower Club, Fullerton): 100% of the customers satisfied of the events.• Coordinate with the IT agency for development and implementation of new features on the website (front and back-end). • Regular reporting on performance and implementation of strategy to shareholders. Show less

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  Lazada

  Oct 2018 - Feb 2022

  • Define and pilot O2O experience in Singapore: customer experience, online journey, implementation , innovation. In charge of the project management cross the different functions (technology, cross border, marketing, commercial, legal...)• Develop and improve "Click and Collect"/ Collection Point service on Lazada platform to provide a better customer experience, and build a sustainable logistic network. • Participate to the definition of the future O2O model across categories, implement new features and analyse the performances before recommending optimization plans. Show less

  • Head of New Retail initiatives

    Jul 2021 - Feb 2022

  • Senior Strategic Project Manager - New Retail and RedMart Channel (Alibaba Group)

    Apr 2019 - Jul 2021

  • Senior Commercial Project Manager - Senior Category Manager (RedMart - Lazada grocery channel)

    Oct 2018 - May 2019
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  Haba familygroup

  Apr 2022 - now

  Head of sales and e-commerce korea, oceania & sea

  • Revamp and implement the distribution strategy in each market (Distributor model). • Identify new partners to increase HABA revenue in the region. Sign new distribution agreements.• Find partners (logistic, enablers) and present recommended business model to develop a BtoC approach with the objective of amplifying the brand awareness and increase sales & profitability. • Active member of HABA Asia leadership team with a direct participation to strategic decisions for the company in Asia, and creation of a 3-year sales plan Show less