Experience

• 

  Hypercity retail india ltd

  Mar 2007 - Apr 2010

  Responsible for Top & Bottom Line growth of the category.Appropriate range planning for stores in line with the market dynamics.Managing packaged food brands nationally for all stores.Working on private label brands for Hyper CITYPromotions planning & executionTimely conducting of sampling activity to increase customer awarenessTracking of brand performance & rationalizing thereof.Managing of Loyalty Program of Hyper CITY named “Discovery Club”.Negotiating with top vendors on participation in SOH, brand launch, category growth.Helping brands grow by 30% over last year by a program called “30+” and incentivizing thereof.Maintaining the category margins at 12% above target with a sales contribution of 4% to the entire Food Department. Show less Independent responsibility towards ordering stocks, managing inventory & managing vendorsAchieving Top line and Bottom line targets.Effective implementation of Automated Stock Replenishment software named E3. Responsible for setting up processes for automated ordering of stocks resulting in saving of man power.Ensuring cost effective inventory levels.Support & interact vendors and sales team on daily basis in achieving targets, motivating team for higher performance level and maintain good working relationship. Developing software modules through E3 for better stock availability. Constant coordination with stores for updating of customer requirement and resolving them in least time possible.Market & Competitor analysis on an ongoing basis.Conducting training sessions for updating store teams in benefits for using automated ordering.Evaluating performance & monitoring category wise & brand wise sales and marketing activities.Efficiently handling major accounts for HyperCITY and developing them.Continuous tracking of vendor fill rates & performance. Show less Independent responsibility towards planograming of categories, creating brand blocks keeping in mind customer convenience & respective category dynamics Focusing on effective & profitable stock planning depending on the off takesPromotion implementation keeping in mind customer flowProfessional training in planograming software named INTACTIXExploring the software and extracting reports for better category understanding & analysisIdentifying areas for better shelf allocation & increasing profitability & returnsContinuous interaction with customers & attaining feedback in terms of better product placement ultimately attaining customer delight Coordinating with the individual store team in terms of planogram implementation.To conduct planogram analysis location wise provide feedback to the category head. Continously making planogram changes to maintain freshness in the category and reviewing its post performance and providing feedback.Constant benchmarking of competitors in terms of category placement & flow Providing inputs for range planning depending on the space available and range rationalisation to ensure maximum returns from space.Successfully implemented INTACTIX across stores in HyperCITY being the first in the industry.Always achieved proper stock planning on the shelves leading to efficient stock cover.Successfully developing HyperCity Malad as a model store in terms of planograming and replicating it to setup future stores.Achieved better category growth with brand interaction & participation. Show less

  • Asst. Buyer - Instant Food

    Dec 2009 - Apr 2010

  • Trader- Home & Personal Care

    Jul 2008 - Jan 2010

  • Merchandise Planner - Food Department

    Mar 2007 - Jul 2008
• 

  Spencer's retail ltd.

  Apr 2010 - Jan 2012

  Category manager - beverages

  Responsible for top line & bottom line growthManaging beverages portfolio nationally for Spencer’s Retail Ltd.Maintaining format wise assortment planDesigning promotions & offerings for the categoryDeveloping category strategies for different store formatsResponsible for regional growth of the category both organic & inorganicResponsible for category management projects & shopper insightsTracking AC Neilsen performance of category vis a vis internal performanceDesigning launch plan for national brandsSuccessfully implemented category management projects in Health Drinks & Coffee with national players.Maintaining Beverages growth @ 18% over last year with an RGM contribution of 22% to FMCG vertical.Successfully planning events & category initiatives with national brands leading to higher 35%+ growths in category. Resulting in better top & bottom line. Show less

• 

  Heritage foods (ind) ltd

  Jan 2012 - Mar 2013

  Sr. manager merchandising - fmcg & staples

  Here in this position, I am responsible for -Setting up the merchandise framework for FMCG & Staples.-Ensuring category top & bottom line achievement-Shelf / Space management & review-Ensuring healthy GMROIs & GMROFs-Ensuring implementation of planned merchandising strategies-Delivering returns on inventory & floor space-Leading a team of regional merchandise managers across 3 regions and a total team of 10 members-Optimum inventory & net working capital management vis a vis category growth-Assortment management and review-Developing merchandising strategies and converting the same to tactics & measures-Analysing market dynamics for categories and benchmarking same internally-Tracking competition & benchmarking-Planning for category specific activities with focus towards top & bottom line Show less

• 

  Spencer's retail limited

  Mar 2013 - Oct 2017

  Key Responsibilities:. Managing merchandising & buying for Health & Beauty category nationally. Managing the account of P&G for Spencer's. 2nd largest supplier for the retailer.. Responsible for regional growth of top & bottom line.. Monitor Gross Sales, RGM%, GMROF, GMROI, Fill Rate, Working Capital & Vendor Performance.. Assortment & Inventory Management.. Promotion Planning & Forecast including promo event.. Product Launch Management with vendors.. Category development with vendors.. Efficient MBQ management along with auto replenishment process.. Responsible for new Store Opening Plan.. Monthly sale forecast planning along with promo and stock planning with vendors.. Category Management initiative planning with brands for increased shopper excitement.. Scouting for new vendors / brands thereby negotiating and preparing a launch plan.Achievements:. Achieved highest ever sales for the category in Aug'13 with a 15% growth over last year.. Successfully executed category specific thematic events with vendors leading to growth over last year @ 13%.. Successfully launched brands with vendors leading to a category share of 8% within 6 months of the launch.. Successful promo event planning with a 48% organic growth Show less

  • Chief Manager Buying & Merchandising Health & Beauty

    Jul 2015 - Oct 2017

  • Sr. Manager Buying & Merchandising - Health & Beauty

    Mar 2013 - Jun 2015
• 

  Future group india

  Nov 2017 - Nov 2021

  Zonal category head

  Driving P&L for supermarket grocery business

• 

  Elasticrun

  Nov 2021 - Mar 2022

  Senior key account manager

  Tech driven Kirana Commerce. Providing solutions for brands to maximise reach and scale

• 

  More retail private limited

  Mar 2022 - Mar 2024

  Dgm merchandising

  Heading FMCG & Liquor for East Circle

• 

  Sumosave retail ventures pvt ltd

  Mar 2024 - now

  Dgm