Experience

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  Karl otto braun gmbh & co. kg

  Feb 2001 - Jul 2001

  Trilingual (english / german / french) commercial assistant

  3rd leading world manufacturer of medical and technical textiles. Headquarters.- Managed the French-speaking accounts (product sheets, orders, receivables, deliveries)- Forecasted and followed-up supplies of raw materials (cotton) from the Indian subsidiary- Updated the database and carried out functional tests with the labeling equipment for medical bandages

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  High bridge & co.

  Apr 2002 - Sept 2002

  Marketing & legal assistant

  Assisted the consultants in recruiting staff and legal support assignements:- Took part in recruiting around 30 foreign CEOs, executives and employees - Carried out administrative procedures related to settlements in France: translated documents, obtained visas and work permits…

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  Ubisoft

  Dec 2003 - Jun 2004

  Assistant product manager, emea

  Supported the EMEA product manager for the launch of licensed websites and video games:- Disseminated the international marketing policy : designed marketing and communication materials for 20 national product managers: Master CDs, press kits, screenshots, goodies…- Designed product covers (packagings) and instruction manuals in several languages with graphic agencies and central departments

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  Junior essec conseil

  Oct 2004 - Feb 2006

  Marketing officer

  Consulting missions for B2C / B2B companies and consulting firms in the name of the European leading Junior Entreprise (marketing and strategy consulting students' association):- B2C and B2B2C missions: DLH Energy, BMW, Système U, Carrefour, Cafétérias Casino, L’Oréal, Marionnaud, Chausport, Etam, Forte Pharma, PGN-PGP, Groupama, Clôtures Ets Roy, Logis de France- B2B missions: Aéroports de Paris Télécom (now Hub Télécom), Faurécia, Alstom Power Conversion, Valéo Allemagne, Renault Sports Belgium- Consulting firms: IPSOS, PwC, Mercer, Arthur D. Little- Public and tourist institutions: AFTRP (chnaged name to Grand Paris Aménagement), Gouffre de Padirac- Sociétés de conseil : IPSOS, PwC, Mercer, Arthur D. Little- Etablissements publics & touristiques : AFTRP (devenu Grand Paris Aménagement), Gouffre de Padirac Show less

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  Varta s.a. (france)

  Jun 2005 - Feb 2006

  Product manager varta consumer batteries france

  Carried out operational marketing tasks linked with the rechargeable portfolio of brand Varta Consumer Batteries on the French market:- Managed the product life-cycle: ~ 130 skus, both branded and private labels, distributed in food and specialised hyperstores: rechargeable batteries, testers and battery chargers (market launch and end-of-life steps, price policy and special offers)- Updated promotional materials: corporate website, print catalogue, packagings…- Acted as the central information point for 35 salespeople: designed sales brochures, product sheets, POS materials, displays… Show less

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  Mobius technology

  Apr 2006 - Mar 2009

  Project manager http://web.izi.re

  Launched the B2C Spin-Off of a regional telecommunications company:- Created iZi brand: registered trademark iZi (INPI), co-ordinated regulatory authorities (ARCEP, AFNIC) and service providers (France Télécom, media agencies, printers, manufacturers of packagings and POS materials)- Designed strategic marketing plans: mid and long-term plans, annual marketing budgets and communication campaigns, benchmark analyses…- Set-up marketing and mass-media communication campaigns: web, billboards, cinema, events, sponsoring campaigns, sales promotions…- Took care of corporate communication in alternation with the CEO (non-specialised, economic and IT press relations); actively participated in branch activities (professional associations, lobbying activities)- Directly supervised 28 Front and Back-Office staff: web developers, outlet managers, helpdesk, distribution networks (coordinated the settlement of ~ 75 POS: iZi-Shops, hyperstores, IT and telephony retailers) - Set-up and managed the information portal www.iziportail.re, the e-tailer www.izi.re and the selfcare https://selfcare.izi.re Show less

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  I-shop

  Apr 2009 - Jun 2012

  Founder & managing director

  Managed a showroom / point of sale and of a e-shop (www.i-shop.re - website offline):- Carried out marketing activities for innovative products and services, i.e. digital pens, WiFi and Bluetooth hotspots, professional printers, GPS systems, 3D Television sets, ultra-express battery chargers, business USB-sticks, e-cigarettes, robotic lawn mowers, interactive floor displays…. Customer base consisted of 70 % B2B and 30 % B2C customers.- Managed the e-commerce and information portal www.i-shop.re- Supervised sales teams and coordinated retailing partners- Served major key accounts: banks, insurance companies, communities…- Carried out communication campaigns: lobbying, print, push-SMS, online directories, street marketing actions…- Developed sourcing (from China, the U.K., France and Germany) Show less

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  Orange

  Jun 2012 - Nov 2012

  Senior market manager mobile

  * Led marketing and communication campaigns in the name of a couple of MVNOs: - UMM (Universal Music Mobile) in partnership with entertainment company Universal Music - ARM (Antenne Réunion Mobile) in partnership with the television channel Antenne Réunion * Launched and adapted portfolios of products (SIM cards, mobile phones) andservices (prepaid cards, phone packages and subscriptions): pricing,voice and data contents, options…* Supported the communication platform of both mobile licenses:- Online: websites' management, SMO strategy (Facebook and Twitter), push-SMS campaigns…- Offline: TV, radio, print ads and press relations, sponsoring * Coordinated the distribution policy (> 115 points of sale):- Trade-marketing actions: Auchan, Carrefour, Leclerc, Leader Price- Production of POS materials for superstores, teleshopping, Orange-Shops and post offices- Analysed and reported KPIs weekly: TV and radio audience, sales and customer base, warehouse stocks, up- and downgrades, crossbrand switches and churn… Show less

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  Freelance

  Jan 2013 - Jun 2013

  E-business, market studies and sales management trainer

  - Delivered continuous education and training programmes in several institutions- Held conferences and participated in round tables on business and innovation related topics in training centres as well as in public and semi-public agencies- Was along the 14 founding members of Synergie Jeunes, the network of young entrepreneurs of the Indian Ocean area (Comoros, Madagascar, Mauritius, Reunion Island, Seychelles)

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  Strato ag

  Sept 2013 - Sept 2015

  Country manager france

  Repositioned Strato brand (2nd European Web hosting company) in France:- Launched the e-portfolio (> 150 products): e-shops, Cloud storage and web hosting services, virtual and dedicated servers, domain names (nGTLDs) and webmailers- Steered the French team: marketing and project managers, press speakers- Coordinated internal coss-functional teams: product managers, affiliates, web developers, SEO, webmanagement and user experience, communication, legal, controlling and sales- Managed external service providers: media, print, PR, SEA, recording studios- Controlled on-line publishing and continuous improvement of e-commerce platform www.strato.fr, of selfcare www.strato.fr/apps/CustomerService and of landing pages (AFNIC, Verisign…). Show less

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  Martin belaysoud expansion

  Mar 2016 - Feb 2017

  Head of product information repository

  I managed a multi-site team (Rhone-Alpes, Burgundy-Franche Comte), designed data exchange processes and optimised workflows between supply chain, procurement, marketing, IT, and e-business departments.I was in charge of multi-channel product information (logistics, pricing and media data) via AS/400 and a Media Asset Management tool: 550,000 skus in base processed to publish multiple print catalogs, e-commerce sites and mobile apps.

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  Citec environnement

  Mar 2017 - Feb 2019

  I managed the Customer IT team and international subcontractors dedicated to the development, deployment and support of customer hardware and software solutions in France.Played a Product Owner role as to Client IT solutions:- GMMIS and GIS SaaS (IoT assets' fleet management, maintenance and remote control);- Field management PDAs, tablets and apps;- RFID and barcode recognition systems; - Mecatronic solutions (access control management and filling control systems).Developed public relations and supported customer relationship activities:- Supported Pre- and post-sales technical activities of the regional sales directors and national technical director.- Managed change and conducted training activities of K- and end-users (network of service agencies and public bodies staff):- Represented the company with regulatory authorities (AFNOR) and at international trade fairs.- Designed marketing, sales and technical specifications and deliverables. Show less

  • Competence Center Lead, Client Information Systems

    Jan 2018 - Feb 2019

  • Market Manager Information Systems

    Mar 2017 - Dec 2017
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  Freelance (self employed)

  Apr 2019 - Nov 2020

  Consultant senior

  Carried out digital and high-tech marketing missions on behalf of various banking, IoT and public utility players. E.g.: * Sia Partners: a next generation consulting firm focused on delivering superior value and tangible results to its clients as they navigate the digital revolution. With over 1,650 consultants in 16 countries, Sia Partners generate an annual turnover of USD 300 million with an expertise in more than 30 sectors and services worldwide: strategy, business transformation, IT & digital strategy, and Data Science. As the pioneer of Consulting 4.0, Sia Partners develop consulting bots and integrate AI in their solutions.* STACKR: an IoT integrator and distributor developping decision-making and steering tools to increase productivity and competitiveness. The company's solutions combine sensors and software to collect, measure, analyze and control in real time the management of pedestrian and vehicle flows, or the management of land assets. Established 20 years ago, STACKR has more than 500 customers and more than 20,000 systems operating in 45 countries in the distribution, industry, logistics and local government sectors. Show less

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  Veternity

  Dec 2020 - Apr 2023

  Because taking caring of animals also means taking care of their owners, DIGIVet, the leader of French publishers and integrators of digital health solutions for pets/equidae, serve the B2B2C market (an ecosystem of 2,500 veterinary clinics) as well as the B2C market (pet owners) with a suite of innovative offers, whether digital (web and mobile apps), phygital (hydroalcoholic gel stations and connected terminals...) or e-commerce solutions (online products' sale and services' e-booking).My team and I were in charge of developing B2C e-commerce activities within Europe (France, Germany, Belgium, Poland, Czech Republic, Portugal...): webmarketing, interactive tablets etc. Show less

  • Head of e-Business (BU INCINERIS)

    Jan 2022 - Apr 2023

  • E-commerce Project Lead for Europe (BU DIGIVet)

    Dec 2020 - Jan 2022
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  Freelance (self employed)

  Jul 2023 - now

  Web/social media salesperson & consultant

  - Business development for a digital agency (showcases, online appointement, e-commerce).- SMO consulting/training & operational management of social networks : Facebook, Instagram, X and LinkedIn.- Business development (advertising inserts) for a webzine specialised in outstanding vehicles (luxury planes, boats & cars).