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Karen Østergaard Sixhøj

Karen østergaard sixhøj

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location of Karen Østergaard SixhøjCopenhagen, Capital Region of Denmark, Denmark
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  • Timeline

  • About me

    Category & Shopper Insights Manager

  • Education

    • Rødkilde skole

      -

    • 2002 - 2005 mathematical graduate, frederiksberg gymnasium

      2002 - 2005

      A-electives: Mathematics and English

    • Copenhagen business school

      2009 - 2012
      Master of science (m.sc.) economics and marketing, cand.merc.emf

      Courses: - B2B marketing - Consumer behavior and economic psychology - Consumer behavior in a socio-cultural perspective - CSR in Global Supply Chains - Emotions, Advertising and Consumer Choice - Market Research - Neuromarketing - Performance Management & marketing - Relationship marketing - Strategic marketing PlanningMaster’s Thesis: Selling and Marketing Luxury Cars to Women - A Case Study of BMW’s Behavior in the Danish Market.

    • Copenhagen business school

      2006 - 2009
      Bachelor of science (b.sc.) ha(jur.), business administration and commercial law

      Elective courses: - Organizing Global Business and Marketing- Intellectual property right (immaterial ret)Bachelor Thesis: Abercrombie & Fitch’s entry on the Danish market.

  • Experience

    • Nykredit

      Aug 2006 - Jun 2012

      - Making contracts and allonges. - Daily responsibility of managing incoming contract orders.- Large contact network. Ongoing contact with managers and recruitment department.- Through this job I have improved my communication skills both due to the frequent contact to managers but also within the team, and being a part of a larger team has further improved my ability to structure and plan my daily work. - Resposible for practical part of handling contracts, resignations, employee cases, Ad Hoc work etc.- Converting the employee archive from a physical archive to an electronic archive.- Implementing new HR software.- Frequent contact with other departments in HR.- Through this job I learned to prioritize and have a structured approached to my daily tasks. - Answering incoming calls, mainly from existing customers. - Helping perform basic task for Nykredit’s banking customers. - Through this job I gained experience on handling customers’ questions and complaints and learned the importance of customer care. - Setting up meetings between Nykredit’s insurance and mortgage advisors and both existing and new clients.- Carry out satisfaction surveys among existing clients.- Through this job I gained experience on how to maintain customer relations and learned the importance of customer care.

      • Supporter (student), HR legal department (Holdninger og vilkår)

        Jun 2011 - Jun 2012

      • Student helper, HR legal department (Holdninger og vilkår)

        May 2008 - May 2011

      • Customer Consultant (student), Customer Service (In bound)

        Feb 2007 - May 2008

      • Meeting Consultant (Phoner), Nykredit Sales (outbound)

        Aug 2006 - Feb 2007

    • Copenhagen business school

      Oct 2011 - Jun 2012
      Thesis student

      The thesis analyses which motivational drivers BMW Denmark should focus on when marketing and selling cars to women.

    • Gfk

      Jul 2012 - Apr 2017

      As a Research Executixe at GfK Panel Services I am focused on shopper insights and FMCG, servicing a broad range of clients through fact based consultancy.- Shopper Insights- Analysis- Fact based consultancy- Product strategy- Market research- Consumer Tracking

      • Senior Research Executive / Senior Consultant

        Jan 2016 - Apr 2017

      • Research Executive / Consultant

        Jul 2012 - Dec 2015

    • Fiskars

      May 2017 - Oct 2017
      Category specialist, living

      As a Category Specialist my main responsibility is to deliver actionable insights based on sales data and market analysis in order to enable fact-based discussions and decision making for the Scandinavian Go-To-Market team working with Living brands (Royal Copenhagen, Iittala, Rörstrand and Moomin). The reports and analysis will help facilitate the discussion for the strategy and help bring transparency in the decision making.This involves: - Structuring and targeting data reporting to relevant stakeholders within the organization- Tracking and analysing brand development and performance across the Scandinavian countries - Portfolio management- Market and Competitive Analysis Show less

    • Mars

      Nov 2017 - Jan 2020
      Category manager, petcare

    • Johnson & johnson

      Feb 2020 - Apr 2023
      Category & shopper insights manager

    • Kenvue

      May 2023 - Sept 2024
      Category & shopper insights manager

      Same position, same brands, but a whole new company!Kenvue is the former Jonhson & Johnson Consumer Health. Kenvue is now operating as a fully independent company following the separation.

    • Orkla care danmark

      Oct 2024 - now
      Category management specialist

  • Licenses & Certifications