Farazur Rahman

Experience

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  Al Mustafa Welfare Society

  Jul 2018 - Aug 2018

  Social Work Intern
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  IBA Music Society

  Oct 2018 - Mar 2019

  Executive Council Member
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  Engro Fertilizers Limited

  Apr 2020 - Jun 2020

  Logistics Intern
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  Institute of Business Administration

  Sept 2020 - Nov 2020

  Executive Assistant
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  Pak Suzuki Motor Company Limited

  Feb 2021 - Jun 2021

  Project Trainee

  • Analyzed Social Media campaign from 2017-20 of Suzuki Vitara and competing brands to create brand inventory. • Ran Sentiment Analysis on the brand inventory and mapped key takeaways onto Vitara and Suzuki as a brand.• Analyzed Category Drivers through 150+ participants survey for the Automobile industry analysis.

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  Transsion Tecno Electronics (Pvt) Ltd

  Mar 2021 - Mar 2021

  Training And Development Intern
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  Folio3 Software

  Aug 2021 - Apr 2022

  • Created and optimized website wireframes in coordination with the content, UX, UI, Dev and QA teams to improve conversions and lead generation by 1.5x.• Determined keyword using Ahref & Google Keyword Planner for services landing pages, FAQs and page content.• Executing Drip Marketing campaigns through Mail Chimp with an average 30% Open Rate and 19% CTR. • Created customer engagement strategy from lead generation to email campaign with user insights through ZoomInfo. • Optimized website wireframes in coordination with UX, UI, Dev and QA to improve conversion and lead generation by 1.5x.• Undertook keyword research and analysis using Ahref to determine relevant keyword for new services landing pages• Presented and listed software on Microsoft Appsource increasing traffic by 100% and relevant leads by 50%.

  • Marketing Associate

    Dec 2021 - Apr 2022

  • Management Trainee - Digital Marketing

    Aug 2021 - Nov 2021
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  Dawaai

  May 2022 - Jul 2023

  Growth Marketing Associate (CRM/CLM)

  - Handling segmentation, targeting and deeplinks for CRM executions, utilizing the push notification, email and in-app channels to achieve MAU targets and support commercial teams for sales targets.- Setting up and monitoring trends on acquisition, activation, retention and reactivation to achieve user growth for 4 product offerings on the application using lifecycle campaigns and ad-hoc communications.- Optimizing customer journey on the web while facilitating the transition from the web to the app in pursuit of higher CLV and conversion rate.- Experimenting with growth loops and referral programs to identify growth hacks for organic growth of the app and web platforms.- Auditing and updating the major events on Mixpanel to upkeep accurate data reporting on stakeholder dashboards.- Set up a lifecycle journey to generate 100% uptake on the Dawaai wallet usage and the proportion of online orders on the platform, while reactivating dormant customers with spare balances.- Optimizing Dawaai Plus as a subscription tool through the use of targeted landing pages and lead generation strategies on CRM and performance.- Managing the monthly frequency of customer touches on CRM to optimize unsubscription rates, conversion rates and email marketing lists, while aligning stakeholder expectations for product communications.* Tools Used:- Mixpanel.- MoEngage.- Firebase.- Hubspot.- JIRA. Show less

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  PureSquare

  Aug 2023 - Aug 2024

  Sr. Growth Hacker (CRM/CLM)
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  Speexx

  Sept 2024 - now

  Working Student - Marketing Technology