Peggy Kimotho

Experience

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  Virtual Assistance By Peggy

  Jan 2020 - Dec 2023

  Freelance Executive Virtual Assistant

  - Specialized in helping overwhelmed business owners, coaches and consultants by taking care of various tasks, allowing them to focus on the core aspects of their business.- Provided admin services such as data entry, research, scheduling meetings, online inquiry support, form and survey creation, customer service, and invoice creation and payment follow-up.- I offered support with launches where I was involved in setting up email funnels, course/membership/program setup, course funnel design, webinar set up and support, launch customer service support, launch tech set up, and full launch strategy and implementation.- Provided social media management services.- Supported clients with their email marketing and automation. I helped in setting up automated email sequences, managing email lists, and designing landing pages and lead magnet funnels.- Helped different clients set up some of their tools/systems.- Proficient in various tech systems, including: Google Workspace, Canva, Dubsado, ClickUp, Slack, Later (scheduling tool), Notion, Calendly, Zoom, ConvertKit, Thinkific, Dropbox, LastPass, and WordPress. Show less

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  Dollars Makes Cents

  Jan 2022 - Dec 2023

  Social Media Manager/ Community Manager

  Researched and created social media content for the social media pages.Managed the content calendar and scheduled posts.Engaged with the audience and responded to inquiries.Analyzed the performance of the pages’ posts.Community management.

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  Growworth

  Jan 2022 - Dec 2022

  Executive Assistant

  Community management and customer support. Responded to inquiries on email and direct messages on social media.Scheduled meetings on the calendar with clients.Managed and did follow-ups on tasks on ClickUp and Slack our collaboration tools.Social Media Management. Developed a monthly content strategy, created a content calendar, designed content graphics on Canva and wrote optimized captions relevant for social media marketing.

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  The Legacy Hub KE

  May 2022 - Jul 2023

  Copywriter | Digital Marketer

  - Copywriting. Wrote engaging and interactive content on the company's website to help in marketing the company’s products and services. Incorporated search engine optimization (SEO) techniques into content to improve online visibility and organic search rankings.- Email Marketing. Developed email marketing strategy, crafted successful email marketing campaigns and analyzed performance to gain insight and improve strategies.- WordPress website management. Optimized company’s website for search engine visibility using tools/plugins such as Yoast and Google Analytics to enhance website traffic and improve performance. Show less

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  MM Digital Marketing Consulting

  Nov 2023 - now

  - Design and deliver comprehensive digital marketing training modules aimed at empowering participants with practical skills and knowledge in various aspects of digital marketing.- Conduct sessions covering key topics such as SEO, social media marketing, email marketing, Google Ads, and analytics, ensuring content is engaging and relevant.- Guide participants through hands-on assignments, including market research, buyer persona creation, and developing digital marketing strategies for their businesses.- Utilize a variety of teaching methods, including presentations, discussions, and practical exercises, to cater to diverse learning styles and enhance participant engagement.- Assess and evaluate participant performance through assignments and feedback to ensure mastery of concepts and application in real-world scenarios. Show less - Oversee and streamline digital marketing operations to enhance efficiency and effectiveness in campaign execution.- Lead a team of social media managers, web developers, graphic designers and other digital marketing professionals to develop and implement the marketing strategies.- Monitor key performance indicators (KPIs) and analyze campaign performance to identify opportunities for improvement and growth.- Foster collaboration and communication among team members to ensure alignment on project goals and timelines.- Oversee the creation of engaging social media content, responsive web designs, and compelling graphics that enhance brand visibility and engagement.- Provide mentorship and guidance to team members, helping them to develop their skills and achieve their career goals.- Analyze performance metrics and feedback to optimize strategies and improve overall team output and effectiveness. Show less

  • Digital Marketing Trainer

    Jan 2024 - now

  • Digital Marketing Operations Manager

    Nov 2023 - now