Sofia Daley

Experience

• 

  AllSaints

  Aug 2007 - Jun 2010

  Sales Associate

  • Provided exceptional customer service to drive sales performance, exceeding targets consistently.• Managed stock efficiently, preventing stock loss and ensuring accurate inventory tracking.• Developed and maintained store displays to enhance visual appeal and attract customers.

• 

  Prada Group

  Jun 2010 - Aug 2011

  Sales Associate

  • Provided luxury customer service, maintained shop floor standards, processed payments, and handled exchanges/refunds at Prada Group in Selfridges London.• Delegated key objectives to the team, completed weekly trade reports, and engaged with the supervisor to discuss wins/opportunities.• Received 100% customer viewpoint for showcasing products and services effectively.

• 

  Christian Louboutin

  Aug 2011 - Nov 2015

  Senior Sales

  • Demonstrated knowledge of seasonal trends and brand ethos to provide luxury customer service, meet KPI goals, and manage VIP clientele.• Participated in Paris head office buying and merchandising, set sales goals, trained the team, and launched a pop-up store in Selfridges Oxford Street.

• 

  ROMELLE SWIRE (BEAUTY) LLP

  Nov 2015 - Jun 2016

  Assistant Manager

  • Managed 20+ session stylists, analyzed sales figures, and forecasted future sales volumes to maximize company profits.• Maintained brand strategy and concept, ensuring overall performance in all areas of the business.• Delivered and reported revenue in both service and retail against targets set by the company.

• 

  Luxottica

  Jun 2016 - May 2017

  Manager

  • Managed 15+ staff at Luxottica, setting clear goals and providing regular training to enhance team skills.• Collaborated with HR to handle staff issues and recruitment, ensuring compliance with company policies.• Maintained high standards of organization and dependability, working closely with the team to create a strong floor presence.

• 

  My 1st Years

  May 2017 - Apr 2018

  District Manager

  • Managed 4 UK concessions including Selfridges, Harrods, and John Lewis, overseeing operations, budget development, and sales targets.• Led a team of 35+ staff members to ensure high standards of training, visual merchandising, and customer service.• Implemented productive team rotas, monitored sales performance, and collaborated with other departments to maximize opportunities.

• 

  Wentworth Club Ltd

  Jun 2018 - Nov 2018

  Manager

  • Managed 20+ direct reports to analyze business performance and implement action plans to drive sales and improve results.• Represented Wentworth Club as a brand ambassador in the community, staying informed about luxury competition to remain competitive.• Developed and delivered events and incentives to grow the business, collaborating closely with the sales team to ensure excellent customer service standards.

• 

  Microsoft

  Apr 2019 - now

  • Managed 36 FTE at Microsoft Experience Centre, focusing on customer obsession, compliance, and inventory management.• Oversaw team recognition, promotions, and reward cycles to ensure success through robust recruitment and performance management. • Managed a global sales team of 53 FTE, creating opportunities through various channels to develop a strong pipeline for Microsoft solutions.• Partnered with EDU and SMB sales teams to implement targeted strategies for Microsoft Store sales, leveraging data analytics and personalizing outreach.• Directed and mentored team to deliver expert guidance on Microsoft 365 licensing, consistently exceeding sales targets. • Led a team of 150+ to drive results and growth at the Flagship Microsoft Store in London.• Implemented strategic coaching and people leadership to achieve exceptional business outcomes.• Awarded Manager of the Quarter FY20 Q1 for outstanding performance and significant contributions to Microsoft's success.

  • Operations Manager - Flagship

    Apr 2021 - now

  • Global Demand Planning Manager / Talent Acquisition Lead

    Mar 2020 - Apr 2021

  • Assistant Store Manager: Flagship Microsoft Store

    Apr 2019 - Mar 2020