Mélanie David-Durand

Experience

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  Danone - Mass consumer goods

  Aug 2003 - Mar 2004

  Assistant Product Manager

  Internship at Danone, within the LU Business Unit (now part of the Mondelez International Group):- Worked on the Napolitain brand, one of the oldest LU brands - Launched a product innovation within the brand range : from tests in the R&D laboratory; to concept testing; design of the packaging; promotional plan for launch- Compiled weekly tracking on national & monthly sales (Nielsen)

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  NBCUniversal, Inc. - Media & Entertainment

  Apr 2005 - Jun 2011

  - Coordinated PanEuropean marketing activities for the NBCUniversal TV brands portfolio - Worked with local marketing teams to generate synergies and encourage global brand strategy alignment - Prepared B to B toolkits gathering international best practices to help local sales teams Reporting to the EMEA Managing Director:- Helped rebrand several TV channels following the revamping of the NBCUniversal portfolio - Coordinated B to B PR events (MIPCOM, MIPTV, Press conferences,...)- Assisted the MD on business development projects across the EMEA region From defining the brand strategy of the Syfy channel (Media brand) to implementing it operationally:- Defined and implemented the Marcomms plan along with the advertising agency (BETC Euro RSCG) and Media agency, in compliance with the global guidelines- Developed sponsorships and co branding deals - Overall helped create brand awareness and boost TV ratings for this successful (Top 5) pay TV channel on the French market - Successfully coordinated the launch of the Syfy channel (December 2005) in French speaking territories, reporting to the Business Development Director- Specifically, organized project meetings with all internal departments to follow the project up, meet deadlines and ensure good communication across teams

  • Strategic Marketing Manager Western Europe

    Jun 2010 - Jun 2011

  • EMEA Project Coordinator

    Apr 2008 - May 2010

  • Brand Manager

    Sept 2005 - Mar 2008

  • Junior Project Manager

    Apr 2005 - Aug 2005
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  Lacoste

  Jun 2011 - Jul 2012

  Licence & Strategic Project Manager - Strategic Marketing Department

  - Drove recommendations to implement the brand platform, enhance the Lacoste brand desirability and ensure its trading-up, across markets and product licenses- Visited markets and did comprehensive store checks to understand competition and local brand positioning- Conducted business intelligence surveys to identify USPs and activate potential best practices

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  Canal+

  Jul 2012 - Jun 2017

  Digital Marketing :- Manage a team of 12 - Promoting Canal+ movies, series (including Canal+ Création Originale series), documentaries on canalplus.fr and related social media, as well as Canal+ thematic channels- Content production @ the heart of the job to address digital audiences in innovative ways- Lead Generation via social media to drive brand awareness and stickiness, sales and growth Coordinated marketing plans for key Canal+ programmes, especially Canal+ Création Originale series (Engrenages, WorkinGirls, Spotless, Le Bureau des Légendes, etc) - Managed a great team of 6 !- In charge of the relationship and negotiations with TV networks and majors (Disney, NBCUniversal, FOX, Turner, Lagardère, Viacom, etc)- Defined and implemented the marketing strategy for CanalSat (Pay TV) contents, abiding by the French Competition Authority guidelines

  • Digital Marketing & Content Manager

    Jan 2015 - Jun 2017

  • Head of Marketing - Canal Plus brand and content (Maternity Cover)

    Jul 2014 - Dec 2014

  • Head of Marketing - CanalSat Content Team

    Jul 2012 - Jun 2014
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  Cdiscount

  Jun 2017 - Oct 2018

  Directrice de Mission - Direction Marketing des Services

  Oversee Media activities, business development & partnerships at Cdiscount Headed the launch of the new leasing service Cdiscount Location on www.cdiscount.com/location: business plan, project management with Features Teams and IT team, coordination with partners (Banque Casino, Crédit Mutuel, Insurance company SPB), marketing plan

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  Stootie

  Nov 2018 - Apr 2020

  I headed the marketing & business development strategy at Stootie with a great team! My responsibilities included all of the marketing mix aspects: Brand awareness, CRM, SEO, Advertising (SEA, offline, ...), Partnerships, etc. I was also in charge of leveraging new business opportunities to accelerate growth and set up a strategic partnership with a subsidiary of AirBnB.Stootie is a very people focused start up, so it really mades sense for me. It helps people start their own business or just make their projects happen.On top of other key services (moving, cleaning, ...) the home appliances repair services is a key focus for the company, as part of the #CircularEconomy Show less

  • Head of Marketing & Communication

    Sept 2019 - Apr 2020

  • Director of Mission // Internal consultant

    Nov 2018 - Aug 2019
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  Le Cube

  Dec 2020 - Aug 2022

  Head of Marketing & Communication in a charity tackling digital education

  Le Cube is a 20 year old French charity focusing on social impact. Its purpose is to help citizens raise their awareness on the digital opportunities and issues, relying on 3 main pillars :- EDUCATION : with dedicated programs towards children and teenagers on subjects such as algorithms, fake news and cyberharrassment, also giving them the means to become enlightened actors of their social media and digital identity- THINK TANK & TRAINING : gathering experts from diverse fields to explore solutions for a better tomorrow (innovators, scientists, artists, companies, teachers, journalists, activists, etc)- ARTS & CULTURE : from its early age, Le Cube has worked with artists who use digital tools to express and question their views on society. Thanks to Virtual Reality, interactive movies, Artificial Intelligence, etc, they help convey universal messages in an entertaining and unique gripping wayIn this organisation, my role covers the following missions :- Lead the communication strategy, along with the MD and President, increasing the organisation's awareness & strategic influence, notably via PR and social media- Manage a team with a genuine will to embody the values of the organisation and deliver on goals- Develop the brand platform, brand talking points, website, etc- Help the funding team with their pitches and communication assetswww.lecube.com Show less

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  Positive Impact Brighton

  Sept 2022 - Mar 2023

  Senior Sustainability Communications and Project Management Consultant

  I worked in London and Brighton for purpose-driven organisations, with a right to work in the UK:- Brighton & Hove Council and MetroBus: coordinated a communications campaign to entice residents to hop on the bus, promoting new attractive fares though the local bus service improvement plan financed by the UK Government. The plan included social media, ClearChannel bus shelter digital ads, and ads on the whole network of buses across the city - Carbon Gap: I accompanied this not-for-profit organisation whose purpose is to influence policies for carbon removal in their social media strategy via the Climate Agency, with a focus on how to better levering Linkedin- Greenhouse Communications: I crafted a campaign to support the launch of a documentary and pledge for Amazonian forest land demarcation rights- Ada & Albert charity: I put together the 2023 marketing and communication strategy for this charity shop organisation tackling social impact for youth- Climate fresk: currently training to become a climate fresk facilitator, consisting of 3 hour collaborative workshops of climate education, teaching the fundamental science behind climate change and empowering participants to take action Show less

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  The Living Coast UNESCO Biosphere

  Mar 2023 - now

  Programme Manager

  The Living Coast UNESCO Biosphere is one of +700 UNESCO designated areas in the world. Located in outstanding natural environments, biospheres are sites of excellence for sustainable development through conservation of biodiversity and cultural diversity, economic development that is socio-culturally and environmentally sustainable and knowledge sharing.As the programme manager, my job consists in managing and/or promoting many local projects encompassing environmental education, biodiversity conservation, research, sustainable economic development, and supporting the local 2030 climate neutral plans.I'm in charge of coordinating actions and meetings for our partnership with +40 different organisations encompassing conservation, education, business, voluntary, and local government partners, with Brighton & Hove City Council as a lead partner.The specific goals I have been given are to:1. Deliver the decennial strategic review required by UNESCO to renew the biosphere's designation, by liaising with various audiences including local and international strategic stakeholders2. Raise the profile and local awareness of the biosphere, leveraging my marketing and communications background3. Manage projects encompassing urban rewilding (working with National Trust and the National Lottery Heritage Fund) and research on water quality (with the University of Brighton and UNESCO) with nature-based solutions tackling flood management and biodiversity regeneration, and signpost all the local levers to support businesses in their transition to netzero4. Continue operating the biosphere’s daily priorities together with the Chair, Vice Chair, Board members, team and sustainability team5. Manage a small team: a digital communications officer, a project officer and an educational ranger Show less

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  Brighton & Hove City Council

  Mar 2023 - now

  Programme Manager at The Living Coast UNESCO Biosphere