Titus Muchoki

Experience

• 

  Pitpro

  Jan 2021 - Jan 2022

  Search Engine Optimization Specialist

  Performed On-Site and Off-Site SEO Analysis of client’s website, checking for proper Title and H1 Tags, Meta Descriptions, Alt Image Text, Response Codes, Mobile Responsiveness, Domain Authority, and Backlink profileUsed Google Analytics to track and assess visitor behaviour and make adjustments to paid campaigns and organic search strategies.Showcased expertise in data analytics, utilising tools such as Google Looker Studio, leading to actionable insights for Pitpro. Predicted result: Improved data-driven decision-making, resulting in a 22% increase in overall efficiency.Developed and presented compelling presentations, enhancing Pitpro's brand image during client meetings and industry events.Implemented SEO strategies, focusing on keyword optimization and backlink building, leading to a predicted 25% growth in organic search traffic Show less

• 

  Data Integrated Limited (DIL)

  Feb 2022 - Apr 2023

  Digital Marketing Specialist

  Performed Market research and Keyword Analysis to find low-competition keywords to target for blog posts and press releases.Managed the website; optimised Title tags, Meta descriptions, and image alt text. Restructured URLs for collections and product detail pages to improve SEO.Led SEO initiatives, implementing on-page and off-page optimization techniques, resulting in a 15% improvement in search engine rankings.Analysed and interpreted Google Analytics data to optimise website performance, predicting a 25% increase in overall website efficiency.Implemented targeted digital campaigns, utilising social media and email marketing, contributing to a 30% increase in brand visibility. Show less

• 

  MTek Services

  May 2023 - now

  Search Engine Optimization Specialist / SEM Specialist

  Performed ongoing SEO audits on company’ websites; then optimised Title Tags, Meta Descriptions, Alt Text, Internal Links, H1, H2, H3, H4, H5 & H6) to include geotags, long-tail keywords, and service keywords.Created content calendars and performed content-gap analysis. Built local citations (Google My Business, Bing Places & Yelp) and reworked content for Voice Search and Featured SnippetsGenerated FAQ, how-to, and article schema markup to improve user experience and click-through rateCreated SEO-friendly blog posts, FAQs, press releases, and listicles optimised with around main and Long-tail keywords to improve organic traffic and improve contact form conversion ratesSpearheaded SEO campaigns, resulting in a 35% increase in organic traffic.Implemented data-driven strategies, utilising Google Analytics and other tools, to enhance Mtek's online visibility and user engagement. Predicted result: Achieved a 40% increase in user engagement.Executed successful social media marketing campaigns, targeting key demographics and platforms, resulting in a 25% boost in brand awareness. Show less