Muhammad Ammar

Experience

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  Speak & Spell - Exceeding your expectations

  Jun 2014 - Aug 2017

  Marketing and Administrative Manager

  I worked in this organization as an Digital Marketing and Administrative Manager to engage the audience through social media marketing, SMS marketing. Managed the organization as an administrative manager and enhanced its image in market through digital means, I was also a part of their Human Resource processes. Some of my key responsibilities are listed below;• Managing paid digital campaigns on platforms including Facebook, Instagram, LinkedIn & Google.• Managing all the SMS & Email Marketing campaigns. • Planning and executing the company’s digital marketing strategy.• Looking after the workflow. Plus, the recruitment and selection of staff members. Show less

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  Interactive Media

  Jan 2018 - Mar 2018

  Corporate Sales Representative

  As a Corporate Sales Representative, I had a great deal of exposure as the key responsibilities for the job included;• Conducting market research to identify selling possibilities and evaluate corporate customer needs.• Actively seek out new sales opportunities through networking and market research.• Leading and driving client engagement including discovery meetings and presentations for company capabilities/ services.• Building and maintaining good relationships with prospects and existing clients.• Participating on behalf of the company in exhibitions or conferences.• Negotiate/close deals and handle complaints or objections.• Collaborating with team members to achieve better results.• Achieving company sales targets and other quantitative / qualitative company objectives.• Gathering feedback from customers or prospects and share with internal teams. Show less

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  Grander Enterprises

  May 2018 - Sept 2019

  Business Development Executive

  As a Business Development Manager my task was to gather new corporate clients and maintain good relationship to enhance the productivity of the organization. The key responsibilities for this role were;• Identifying, qualifying, and securing business opportunities; coordinating business generation activities; developing customized targeted sales strategies• Building and maintaining business relationships with current and potential clients• Understanding client needs and offering solutions and support; answering potential client questions and follow-up call questions.• Collaborating with sales and leadership to secure, retain, and grow accounts• Creating informative presentations; presenting and delivering information to potential clients at client meetings.• Creating and maintaining a list/database of prospect clients.• Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans • Managing the team of business development officers Show less

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  Technado (Pvt) Ltd

  Oct 2019 - Sept 2020

  Search Engine Optimizer

  I joined this organization after completing several courses for Digital Marketing with a goal to sparkle my career in a really short period of time. The core responsibilities included SEO link building along with the following tasks;• Develop optimization strategies that increase the company's search engine results rankings.• Research SEO keywords to use throughout the company's website and marketing materials.• Monitor daily performance metrics to understand SEO strategy performance.• Communicating with other marketing professionals to align goals.• Maintaining digital dashboard of several different accounts.• Monitoring key online marketing metrics to track success.• Creating and maintaining online listings across platforms. Show less

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  Tritech Digital

  Mar 2020 - now

  SEM Specialist

  As an SEM (Search Engine Marketing) Consultant, my main responsibility is to help businesses improve their online visibility and drive more targeted traffic to their website through paid search campaigns. Some of the key tasks and responsibilities that I perform are:• Plan and execute digital marketing campaigns across various platforms such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.• Develop and implement strategies to increase website traffic and generate leads using tools like Google Analytics, Google Ads, and other digital marketing tools.• Collaborate with other teams, such as creative and design teams, to develop engaging digital content and campaigns.• Monitor and analyze campaign performance metrics, including website traffic, social media engagement, conversion rates, and return on investment (ROI).• Use customer insights and market research to inform marketing strategies and improve campaign effectiveness.• Stay up-to-date on industry trends and best practices in digital marketing, including changes in social media algorithms, search engine optimization, and emerging digital marketing technologies.• Build and maintain relationships with key stakeholders, including customers, partners, and vendors.• Manage budgets and allocate resources effectively to maximize the impact of digital marketing campaigns. Show less

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  Techvertix (Pvt) Ltd

  Oct 2020 - Jan 2021

  Senior Search Engine Optimization Executive

  I joined this organization as a Senior Search Engine Optimization Executive to enhance the current SEO Standings of company’s websites. I had two resources under me to assist me with my work. The key responsibilities for this job were; • Developing an understanding of the business goals and the role of SEO in achieving results using SEO tools for keyword research, analyzes or website audit like SEMrush, Moz and Ahrefs.• Understanding user persona, search intent and how people search for our offerings.• Growing organic traffic by improving a particular website’s ranking with White Hat SEO techniques for on-page and off-page SEO.• Using Excel and Data Studio for creation of dashboards.• Staying up to date on the latest SEO changes, trends, and technologies.• Collaborating with project leads and editors to ensure correct implementation of content SEO tactics.• Performing technical SEO audits.• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Developing and execute optimization strategies that increase the company's search engine results rankings.• Researching in-depth SEO keywords to use throughout the company's website and marketing materials.• Developing and implement link building strategy.• Researching and analyzing competitor strategies, performance and advertising links.• Performing ongoing keyword discovery, expansion and optimization.• Working with editorial and marketing teams to drive SEO in content creation and content programming.• Providing support and collaborate with writers and editors in order to produce optimized content.• Working with the development team to ensure SEO best practices are properly implemented on the website.• Using own strategy and execution for lead generation, measured against quantifiable metrics, such as traffic, bounce rate, and avg. session length. Show less

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  Salsoft Technologies (Pvt) Ltd

  Jan 2021 - Apr 2021

  Senior ORM Executive

  As a Senior Online Reputation Management Executive (Acting Assistant Manager) at Salsoft Technologies my task was to oversee all the activities including, social media, search engine optimization and online reputation management. I was looking after 110 brands for ORM, above 50 brands for SMM and 24 brands for SEO. The key responsibilities for this role were; • Conducting weekly meeting with all the sales teams to know the current insights about the brands and taking suggestions from them to maintain an evenly positive image of the brands.• Collaborating in developing content strategy for blogs, social media, and the company website.• Maintaining online relations with customers, communicate with followers respond to inquiries in a timely manner and monitoring and replying to customer’s reviews.• Suggest and implement new features to develop brand awareness, like promotions and competitions• Collaborating with teams in conducting keyword research and using SEO best practices to increase traffic to the company website and social media pages.• Using legit techniques to increase followers organically• Devising & Running Paid Social Media Campaigns• Assisting the team in increasing followers of pages and engagement on posts• Overseeing the management of Facebook Pages, Instagram Pages, Pinterest Profiles, Twitter Accounts You Tube Channels, Linked in Profiles• Develop interactive and engaging social media strategies.• Assisting the team to set up and optimize company pages within each platform to increase the visibility of company’s social content.• Devising strategies to drive online traffic to the company website.• Monitoring performance of social media pages.• Assisting teams to generate and promote SEO strategies, including optimizing keywords in content marketing projects.• Initiating PR’s, News Publications and other ORM related stuff on timely basis. Show less

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  Pronto Digitals

  May 2021 - Sept 2021

  Brand Manager

  I joined the company as a Brand Manager with only one aim to help the newly built organization reach to the new heights of success. While performing my duties I used to oversee all the tasks related to build a brand, including; SEO, SMM, ORM, and collaborating with the sales team to increase the productivity. The key responsibilities includes;• Supporting the marketing team with project organization.• Performing administrative tasks to ensure the functionality of marketing activities.• Conducting market research and analyzing marketing surveys.• Employing online marketing analytics to gather information from the web and social media pages.• Updating databases, spreadsheets, and inventory lists.• Preparing promotional presentations.• Overseeing the composing and posting online content for the company’s social media page and website.• Planning and executing marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.• Managing the right mix to support integrated campaigns, including outbound emails, campaign landing pages, webinars, infographics, and social media.• Using analytic skills to identify and test emerging opportunities for business market growth and improvement.• Analyzing marketing pipeline, and identify and implement action plans to improve and maximize ROI• Developing effective display campaigns, including banner ads, social media, and retargeting.• Researching and analyzing competitor SEM campaigns to assist the PPC resources. • Developing and managing forecasts; suggesting strategies to the team to achieve/exceed targets through social media, search engines and content marketing platforms.• Overseeing all the reviews and other online platforms to ensure the continuity of trust through building a positive image of the brands on all online platforms. Show less

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  Storm Tech (Pvt.) Ltd

  Sept 2021 - now

  Digital Marketing Specialist

  I joined this organization with only one aim to help the newly built organization reach new heights of success. While performing my duties I used to oversee all the tasks related to maximizing the profits; PPC, SEO, SMM, ORM, and collaborating with the sales team to increase productivity. The key responsibilities include; • Planning and executing marketing campaigns that build brand awareness and generate leads, with a close eye on ROI. • Managing the right mix to support integrated campaigns, including outbound emails, campaign landing pages, webinars, infographics, and social media. • Researching, developing, and analyzing SEM campaigns to get the best outcomes. • Developing and managing forecasts; suggesting strategies to the team to achieve/exceed targets through social media, search engines, and content marketing platforms.• Overseeing all the reviews and other online platforms to ensure the continuity of trust by building a positive image of the brands on all online platforms. • Assisting the team to set up and optimize company pages within each platform to increase visibility. Show less

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  Canvas Digital

  Oct 2021 - Nov 2022

  ORM Manager

  As an ORM Manager at Canvas Digital, I was responsible for overseeing multiple teams and ensuring the implementation of effective strategies to enhance our brands' online presence. My role involved constant research to identify new opportunities for building a positive brand image and supporting the sales team in finding potential sales funnels.• Oversaw Content, PR, Design, Development, and Marketing teams for cohesive strategy execution.• Managed SEO, Social Media Executives, and Social Media Marketers, providing guidance and support.• Conducted research to identify innovative methods for enhancing online reputation.• Suggested potential sales funnels and opportunities to the sales team.• Collaborated in developing blog, social media, and website content strategies.• Maintained online customer relationships, addressing inquiries and monitoring feedback.• Proposed and implemented features to boost brand awareness, such as promotions and competitions.• Assisted in keyword research and applying SEO best practices to drive traffic.• Devised and executed paid social media campaigns.• Monitored social media performance and helped increase followers and engagement.• Supervised management of social media profiles on various platforms.• Developed interactive and engaging social media strategies.• Assisted in optimizing company pages for better social content visibility.• Formulated strategies to drive online traffic to the company website.• Generated and promoted effective SEO strategies and content marketing projects.• Initiated PR activities and news publications to maintain a positive brand reputation. Show less

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  Techware Hub

  Oct 2022 - now

  SEM Consultant

  - Conducted comprehensive keyword research, identifying high-impact terms for optimization.- Implemented on-page optimization techniques, refining titles, headers, and content to improve search engine rankings and click-through rates.- Executed technical SEO strategies, enhancing website speed, mobile compatibility, and overall user experience.- Created compelling, SEO-focused content for websites and blogs, elevating search visibility and user engagement.- Orchestrated link building initiatives, securing quality backlinks from authoritative sources, bolstering domain authority and search rankings.- Utilized tools like Google Analytics and Search Console to monitor performance, producing data-driven reports on traffic trends and keyword rankings.- Analyzed competitors' strategies to fine-tune approaches, ensuring competitive edge and better results.- Explored local SEO tactics to target specific geographic regions, optimizing Google My Business listings and local profiles.- Collaborated cross-functionally, aligning SEM efforts with PPC campaigns for integrated search strategy.- Stayed current with industry trends and algorithm changes, adapting strategies to maintain optimal search performance.- Educated clients on SEO best practices, translating technical concepts into actionable insights.- Managed multiple projects concurrently, meeting deadlines and delivering results within budget and scope. Show less