Nicky Wei

Experience

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  Robomotic

  Sept 2008 - Apr 2011

  Digital Marketing Analyst

  A MEDICAL PLATFORM FOR AGEING POPULATIONEstablished the business and marketing plans for Robomotic and secured the first innovation fund from Scottish Enterprise as well as funding from PSYBT. I have developed online marketing strategies and implemented them to achieve measurable results through the use of websites, SEO,social media and web analytics.On-line activities:* Manage and update the content on the project website, increase web traffic and retention* Assist with Robomotic blog and company representation on other social media outlets* Research, select and actively manage online campaigns that will reap the best ROIOff-line activities:* Manage the project marketing budget* Monitor campaign execution and results* Identify potential new markets, new partnership opportunities* Organized and exhibited in global media trade shows in Europe* Explored potential opportunities for business development in different sectorsAs project consultant (project based), I am responsible for business contacts and website development. The company has secured the first pitch with the major customer-good electronic manufacturer and discussed the potential licensing opportunities. Show less

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  Gilden Photonics Ltd

  Aug 2010 - Apr 2012

  Marketing Assistant

  OPTICAL SPECTROSCOPYI produced effective materials including a digital and printed product catalogue to support their national/oversea sales team. Created a 5 years of marketing plan for the company’s marketing development for branding. I was in charge of analysing results of marketing activities and recommending appropriate actions. Because of my international background and experience, I maintained and developed partnerships across UK, North Europe and the Far East.* Assisted in developing and implementing international Marketing Plans and Sales Support* Developed, recommend and help implement short and long term strategies for the marketing plan.* Analysed results of marketing activities and recommend appropriate actions.* Worked closely with a range of partners across UK, North Europe and Far East.* Planed, executed and managed email marketing campaign Show less

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  Floor Monster

  Dec 2012 - Sept 2014

  Digital Marketing Executive

  While serving on the Ecommerce team at floormonster.co.uk, I achieved substantial results, including doubling organic web traffic and achieving a 65% increase in online sales every two weeks within a three-month rebranding period. These accomplishments were realized through enhancements in website user experience, comprehensive SEO research, efficient PPC management, and engaging social media strategies.I took on the responsibility of assessing Ecommerce site performance and e-campaigns by utilizing tools such as Google Analytics and Webmasters. This data-driven approach aided in making informed decisions related to development and design. Furthermore, I provided in-depth insights on customer behavior trends, ensuring maximum return on investment. Show less

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  Comms Networks

  Sept 2014 - May 2016

  Marketing Manager

  While employed at the sub-brand company Comms Network, I strategically devised and implemented the company's marketing framework, encompassing the annual marketing plan, brand building, website optimization, and seamless integration with the sales process. I managed the marketing budget and collaborated with our business partners to maximise marketing ROI across various media channels.

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  Abercrombie & Kent USA

  Mar 2017 - Oct 2017

  Web Executive

  Responsible for ensuring accurate and timely implementation of website modifications while conducting a thorough analysis of Google Analytics data. Proactively recommend and implement website enhancements and optimisations as needed.Enhanced website update efficiency by collaborating with the IT team to design a ticketing system and generating reports that fostered a strong connection between sales requirements and industry trends.

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  Nicky wei

  Oct 2018 - Dec 2021

  Super mum

  I have been really blessed to be with my boys full-time and learning from each other. I have been learning so much from them and have opportunities to play or see the places I always wanted to go/do when I was a kid. My two incredible kids inspire me to work hard but always play harder and to constantly be better than I was yesterday. Currently, I am working part-time as a Digital Marketer and I am enjoying my work-life balanced life.

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  Cassia

  Feb 2021 - now

  Digital Marketer

  Providing online marketing management for trades, start-ups and small businesses. Cassia is a creative marketing studio with a massive desire to produce outstanding creative work. Whether you're considering outsourcing your marketing activities for the short term or long term, we're eager to explore the right projects with you. Please get in touch if you have any ideas to share!

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  DigiTech Search

  Jan 2023 - Aug 2023

  Marketing Executive

  At DigiTech Search, I established core marketing foundations and online strategies, overcoming challenges in the 2023 tech macro environment. Maintained strong website engagement at 55-60% and achieved consistent monthly growth of 4-6% in followers across three social channels. Led brand imagery framework and video implementation on social platforms.Key Achievements:- Establishment of robust marketing foundations and strategic online frameworks.- Implementation of comprehensive brand imagery and video framework for diverse social platforms.- Conceptualization and execution of the company's structural brochure design.- Pioneering launch of the company's quarterly newsletter to enhance stakeholder communication and community engagement. Show less