Michelle E. Kennedy, M.A.

Experience

• 

  KNVN

  Jan 1998 - Jan 2000

  Anchor

  Anchored 4 nightly newscasts. Assisted in producing, writing and stacking newscasts.

• 

  KTXL-TV

  Jan 2000 - Jan 2005

  Reporter/Anchor

  Produced, shot, wrote, edited, anchored, and presented stories live for multiple newscasts.

• 

  Stoorza Communications

  Jan 2002 - Jan 2003

  Public Relations

  Partnered with clients to develop and implement PR, media, and crisis communications strategies, assisted in the securing of earned media features in various TV, radio, print, and online platforms, oversaw activation of grass roots efforts, developed related collateral and press kits, and worked with media stakeholders; clients included University of Phoenix, CA Earthquake Authority, Roseville Galleria Mall and Elk Grove Cityhood Campaign.

• 

  KRON-TV

  Jan 2005 - Jan 2008

  Reporter/Anchor

  Produced, shot, wrote, edited, anchored, and presented stories live for multiple newscasts.

• 

  On-Camera Performance Coach

  Jan 2008 - now

  On-Camera Performance Coach

  I’ve been teaching on-camera performance since 2008— consulting executives building courses/selling through video, business owners promoting themselves through social media and their websites, reporters building reels, and hosts. Over the past year, I’ve worked extensively with clients and academics in Zoom presenting, interviewing through online platforms, and shooting compelling marketing videos for websites and social media. I teach people how to overcome nervousness on camera, what to wear, where to look, and how to adjust on-camera habits that negatively affect the performance. Exibir menos

• 

  San Francisco State University

  Jan 2008 - Jan 2010

  Lecturer

  I taught several courses as a graduate student in television news production, writing, editing, on-camera performance, and media theory.

• 

  Academy of Art University

  Jan 2010 - Jan 2022

  Lecturer

  I taught graduate and undergraduate courses in television news production, writing, editing, branding, transmedia storytelling, media theory, and on-camera performance. I also developed and wrote courses in Multiplatform Production where I guided students through working with clients and ultimately producing, shooting, writing and editing promotional videos for Bay Area startups and nonprofits. In 2018/2019, I worked as Online Coordinator and Career Services Manager in the School of Communications & Media Technologies, where I helped with online builds and career and internship placements for students. Exibir menos

• 

  Matt Cramer Photography

  Mar 2014 - now

  Digital Marketing/Copywriter

  Produce and fine-tune copy across all marketing channels including: website, social media pages, client communications and pricing guides.

• 

  San Francisco State University

  Jan 2015 - Jan 2019

  Lecturer

  I taught Sports Reporting, Advanced Reporting/Story Production, Radio and Television News Writing and Performance, and a large lecture (135 students) Intro to Electronic Communication in the Broadcast & Electronic Communication Arts (BECA) Department.

• 

  TNT Networks

  Jun 2015 - Jun 2015

  Actor

  Played a role in Season 2, Episode 3 of TNT's Murder in the First.

• 

  VSP Vision Care

  Jan 2017 - Jan 2017

  Consultant

  Hosted workshops for over 100 Communications and Public Relations personnel on “Effective Storytelling in Marketing to the Public and the Media.” Reviewed and provided real-time feedback on multiple press releases to enhance messaging and connect with audience and trained attendees on focusing stories rooted in the human experience.

• 

  College of Marin

  Jan 2018 - Jun 2018

  Lecturer

  I taught Media Performance and Reporting for Television and Radio.

• 

  University of San Diego

  Jan 2019 - now

  I teach in the Department of Communication: Gender, Race, and Class in Media, Intro to Media Studies, Media/Script writing.

  • Director of Marketing and Communications

    Jan 2022 - now

  • Adjunct Professor

    Jan 2019 - now