Richa Vaidya

Experience

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  UTV

  Sept 2010 - May 2011

  Intern

  Pre Production for “Rakhi Ka Insaaf”Researched for new stories and episodes. Auditioned people for the episodes and was responsible for shortlisting casting. Pre-Production in “Big Switch 2” Responsible for casting and auditioning for participants. Edited videos that were to be sent to the channel. Created pitch presentations for the channelConceptualizing and Creative Ideation Created, designed and conceptualized shows that would be pitched to the channel

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  Spellbound Productions

  Feb 2012 - Jul 2012

  Creative Assistant

  Handled Casting and Auditions for 'Teri Meri Love Stories' on Star Plus. Responsible for costumes and hair and make-up co-ordination. Conceptualized and Ideated on developing concepts, created and designed presentations and the content to be pitched to the channel and was present during core internal meetings.

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  Balaji Telefilms Ltd

  May 2013 - Jul 2013

  Film Marketing

  Research and planning the marketing strategy for the film. Handled the digital campaign actively. Involved in strategically targeting internet media, and creating a digital marketing plan around it. Handled Events for Trailer Launches, Song Launches, and Channel Integrations and on-ground activities. Co-ordinated with actors for music interviews and assisted in creating marketing presentations. Responsible for writing scripts and show-flows for events and bytes.

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  Balaji Telefilms Ltd

  Dec 2013 - Dec 2013

  Associate Creative Head

  Responsible for creative execution for the show 'Yeh Hai Mohabbatein' on Star Plus. Co-ordinated with the artists and art team to ensure script requirements were met.

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  Everymedia Technologies Pvt. Ltd.

  Feb 2014 - Jan 2015

  Jr. Account Manager

  Researching and executing the digital campaign for films. Creating strategic presentations and daily reports regarding social media optimisation and online reputation management of the production house. Servicing clients to understand their requirements and co-ordinate internally to meet deadlines and expectations. Films: Bewakoofiyaan, Fugly, Lai Bhaari, Mardaani, Daawat-e-Ishq, Rahasya Brands: YRF Corporate, Worldfest 2014, Ferriswheel Entertainment

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  XXL Branding and Creative Solutions

  Feb 2015 - Nov 2015

  Marketing Manager

  Responsible for brand integrations, PR, on-ground activations, television integrations, multiplex associations, digital activations, radio integrations for the film 'Jazbaa'. Handled the social media properties for TV artist, Neha Marda and company account. Responsible for implementing Digital Video content for Zee Cinema

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  YRF-Yash Raj Films

  Nov 2015 - Jan 2023

  Marketing & Merchandising

  Research and implement marketing strategies for YRF Films and Y-Films content. Delve deeply into analytical data to understand mechanics of social media and implement the learning into marketing campaigns. Responsible for digital campaign planning and execution, specifically for the USA, Canada and the UK. Co-ordinate with artists for TV, radio and digital requirements. Films: FAN, Sultan, Befikre, Meri Pyaari Bindu, Bank Chor, Qaidi Band, Tiger Zinda Hai, Hichki, Sui Dhaaga, Thugs of Hindostan, War, Saaho, Dabangg 3 and MalangWeb Series: Bang Baaja Baaraat, Ladies Room, Pappu and Papa, 6 Pack Band Brands: NUSH Clothing Show less

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  Viacom18 Media Private Limited

  Feb 2023 - now

  Marketing, Digital Ventures (Voot Select, JioCinema)

  Brand Marketing for JioCinema Projects lead for films and series such as Vikram Vedha, Bhediya, Bloody Daddy, Blind, Aseq, Kaalkoot and Bajao among others.