Mohammad (Mo) Sheikh, MBA

Experience

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  Triton Communications

  Apr 2007 - Sept 2009

  Sr. Acount Executive

  One of the largest privately held marketing and advertising agency with some of the biggest spending companies in India, Mohammad handled various clients from different sectors having responsibility such as Account Management, Strategic Brand Planning and Business Development.Custodian for brands like Milton, Papa John’s Pizza, Chili’s Restaurant, Set Wet male grooming products and OTC products of Reckitt Benckiser owned Paras pharmaceuticals with responsibility of directly interacting with clients and internal departments to ensuring completion of client projects in a timely mannerFormulation and deployment of nationwide integrated advertising and marketing plans aligned across products and ensuring campaign run to deadline and on budget.Undertaking primary and secondary market research for clients to help get a better understanding on key consumer insights, new product development Custodian for brands like Kingfisher beer, Papa John’s Pizza, Chili’s Restaurant, Set Wet male grooming products and pharmaceutical brands of Reckitt Benckiser with responsibility of working closely with clients Formulation and deployment of nationwide integrated advertising and marketing plans aligned across products and ensuring campaign run to deadline and on budgetUndertaking primary and secondary research on behalf of clients to help identify new consumer insights for future product development opportunities and creating of marketing or media plans.Strongly involved in the new business development process where I worked with the strategy director on new business pitches Show less

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  European Business School London

  Sept 2009 - Dec 2010

  MBA graduate from European Business School London
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  Pioneer Trading and Consulting Services Ltd

  Nov 2010 - Jun 2014

  Consultant

  Pioneer Trading and Consulting Services Ltd (PTCS) is a UK registered company with a head office in London. We are the expert agents sourcing suppliers for commodities, such as Crude Oil, Sulphur, D2 Oil, Diesel, Bitumen, Gold etc. The company was founded in 2010 by a group of MBAs from London equipped with extensive knowledge of an international business who value business ethics and aim to provide customers the best quality products at the best price. PTCS head office is located in London with branches in Munich, Moscow, Dubai, Jeddah, Mumbai, Delhi, Bangalore, Bogota and Karachi. Show less

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  Holy Cow Food Company

  Jun 2011 - Mar 2012

  Brand Manager

  Fast growing food manufacturer based in London in its 2nd year of operations and already a supplier to major food chains and retailing in all major retailers in the UKWorking directly with the director of the company I was responsible for the marketing of the brand and re-launching the products in the market to which my strategic objectives were the following:Carrying out effective research and intelligence about the consumers/market to restructure the company’s operations and create a business plan to have a focused approach to whom the brand is targeting and creating a roadmap for the futureWorking on a brand redesigning exercise to relaunch the brand giving it a look which can more effectively highlight the key message across to the target market. Some of the activities included working on packaging redesign, improvement within the web interactivity and redesigning the marketing strategy Improving interaction with the consumers by investing in communication mediums which is closer to the target market and can directly convert into sales such as digital, blogging, experientialWorking more closely with retailers, sales team and suppliers to develop a stronger product portfolio by working on NPD initiatives Show less

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  Citeline, Inc. (Informa)

  Feb 2012 - Aug 2013

  Senior Business Development Manager

  Citeline is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the healthcare industryResponsible for the growing business of Citeline’s Medtrack platform within the healthcare industry I am responsible for ensuring growth targets are met of the company in Europe through interacting with key decisions makers and developing a business case to support their business development process. My role involves proactively identifying new business opportunities and opportunities from existing companies to get understanding their key objectives and providing solutions on how those objectives could be realized. Strategic market analysis of biotech, pharma and government healthcare sector along with business development support to service providers to identify new business opportunities. Situation analysis of companies with respect to products, business development and patents or M&A. Additionally supporting companies during the commercialization stage to ensure they have a comprehensive understanding on the financial landscape they are commercialization. Show less

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  Decision Resources

  Aug 2013 - Apr 2016

  Global Development Manager

  Decision Resources Group offers best-in-class, high-value information, analysis and insights on critical issues within the healthcare industry. The top biopharmaceutical, medical technology and managed care companies rely on this analysis and data to make informed decisions that are critical to their success.

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  Decision Resources Group

  Apr 2016 - Apr 2020

  • Global Key Account Director

    Mar 2018 - Apr 2020

  • Key Account Manager

    Apr 2016 - Mar 2018
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  Clarivate

  Apr 2020 - Jul 2022

  Sr Director , Commercial Services - Enterprise Accounts
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  Clarivate

  Apr 2022 - now

  Global Enterprise Accounts Lead - Life Sciences Solutions