
Alejandra Cabral

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About me
Advertising | Digital Marketing | Strategic Planning
Education

The Art Institutes
-Bachelor of Arts - BA Advertising
Experience

Victoria's Secret Pink
Sept 2014 - Oct 2018-Supported direction and drove performance. -Delivered total store results and provided analyses for improvements.-Coordinated brand initiatives (sales, events, brand promotions, and product testing. -Supported team training, and new onboardings. -Drove store sales and fostered proactive customer engagement.-Worked as a team player to provide the highest level of service to customers. -Kept apprised of emerging trends and provided informative customer service to assist in product selection.
Brand Operations Supervisor
Sept 2016 - Oct 2018Sales Specialist
Sept 2014 - Aug 2016

Presenceology
Nov 2018 - Dec 2022-Led end-to-end creative development, overseeing copywriting, photography, and layout design to ensure optimal deliverables.-Monitored media communications to align with the company's brand strategy and goals, reinforcing our brand identity.-Provided essential support to the team, equipping them with resources and tools needed for successful task completion.-Initiated and managed creative briefings while overseeing internal meetings. -Synchronized projects with business objectives and ensured organized documentation, including the delivery of structured reports.-Provided administrative support, including market research and project planning.-Closely monitored project progress, budgets, deadlines, and achievements. -Oversaw a diverse range of responsibilities, including managing business agendas, emails, calls, and meetings with contractors, internal teams, and clients.-Coordinated events, workshops, company and client photoshoots, while also providing research support for networking opportunities.
Creative Supervisor
Jun 2021 - Dec 2022Project coordinator
Feb 2020 - May 2021Administrative Assistant
Nov 2018 - Dec 2020

Dharma Creativ Agency
Dec 2022 - nowAccount Manager-Serve as the primary point of contact, building and nurturing long-term client relationships.-Ensure the timely and successful delivery of solutions aligned with clients' needs and objectives.-Provide transparent communication on the progress of monthly and quarterly initiatives to both internal and external stakeholders.-Maintain client satisfaction and uphold exceptional client service standards daily.-Formulate content strategies and strategic plans for accounts through effective brainstorming techniques.-Produce quarterly progress reports to track account metrics.-Collaborate with other teams to identify and capitalize on growth opportunities within the territory. Show less
Licenses & Certifications
- View certificate

Social Media Marketing: Strategy and Optimization
LinkedInOct 2023 - View certificate

Google Analytics 4 (GA4) Essential Training
LinkedInAug 2023 - View certificate

Business Analytics: Marketing Data
LinkedInOct 2023 
Strategic Management
Great LearningAug 2023
Languages
- enEnglish
- spSpanish
- poPortuguese
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