Daniela Whitehouse

Experience

• 

  Greggs PLC

  Nov 2004 - Sept 2007

  Admin Assistant

  Part time work whilst studying including data entry on AS400 system, telesales, recruitment and general filing and admin duties

• 

  Score Communications

  Jun 2009 - Jun 2010

  Junior Web Developer

  Placement year between 2nd and 3rd year at university. Developed websites and campaigns from start to finish using HTML, CSS, PHP, MySQL and jQuery, developed HTML emails, ran Google Adwords campaigns, wrote Google Analytics reports and communicated with clients

• 

  Score Communications

  Sept 2011 - Mar 2013

  Web Developer

  Returned to my placement company as a graduate. Developed small to large websites and campaigns from start to finish using HTML, CSS, PHP, MySQL and jQuery; worked with e-commerce websites; advised on Google Adwords campaigns and SEO, as well as integrated SEO into all websites.

• 

  AML Group

  Apr 2013 - Sept 2014

  Web Developer and Digital Marketing

  I currently split my time across two roles, focusing on both digital marketing and web development.Working in a small team, I have created, managed and advised on Social Media campaigns for a variety of clients, including a beauty e-commerce client and a major bank supporting a sports event. I have expert knowledge of social media channels including Facebook, Twitter, Youtube, Pinterest, Instagram and Google+, and tools to manage social media such as Hootsuite, ensuring that brand identity is kept throughout. I regularly create, write content for and send out HTML newsletter email campaigns for a variety of clients, and have experience using Campaign Monitor, Mailchimp and Exact Target. I use my expert knowledge of SEO to help with any digital media campaigns I run. I have also created, managed and advised on Google Adwords PPC campaigns. On a day to day basis, I will use Google Analytics extensively to report on website stats, trends and user journeys, suggesting ways to improve website traffic. I develop small to large mobile responsive websites mostly for charity, corporate and financial institutions from start to end using current web technologies (HTML4/5, CSS2/3, Bootstrap, PHP, MySQL and jQuery). I mostly focus on front end development, but have worked on custom CMS as well as Wordpress, CodeIgnitor and Silverstripe. I have experience of using version control (GIT and GITFLOW) to manage projects. I have experience using a variety of CRM systems and databases, looking after data and inputting or updating it where necessary. I regularly speak to clients and manage their web queries and expectations, involving myself in generating quotes for work and new business meetings. I have experience working with internal employees to update my current company's website content, as well as lots of contact with external clients to ensure the required content is added to their own website when needed. Show less

• 

  Wendy Wu Tours UK

  Sept 2014 - Jul 2017

  Digital Marketing Executive

  I manage all aspects of online marketing for Wendy Wu Tours UK, including:Working with an external Digital Agency to help manage and optimise the company's PPC campaigns, all Programmatic Prospecting and Re-Targeting activity, Dynamic Re-Targeting banners and TripAdvisor Direct Buy bannersWorking with the same external Digital Agency to develop and apply our SEO strategy, both from a content and technical perspectiveIntroducing a Blog to the Wendy Wu Tours website, developing it over 3 years and writing all content for both SEO and inspirational purposesManaging all aspects of the company's Social Media, both organic and paid, on Facebook, Twitter and YoutubePart of a team responsible for creating Email campaigns, both B2C and B2B, from CRM data segmentation to creation to send. Knowledge of off-the-shelf and bespoke email clientsFirst port-of-call for all Google Analytics reporting, including reporting on both website and campaign stats, the creation of UTM tracking links for campaigns and reporting on both Last-Click and Attribution Modelling statistics for all campaigns, making calls for improvements and highlighting trendsWorking with in-house web development team and the E-commerce department to help drive two mobile-friendly website redesigns and HTML build of online-bookable company website, including working with HTML templates, adding content via its Content Management System and completing SEO checklist for launch. Repeating and managing this process across all markets (USA, Australia, NZ and Ireland)Working with digital equivalents across Wendy Wu Tours' markets to implement digital strategyKnowledge of HTML, CSS, Photoshop Suite, Jira project management system, AWIN affiliate network Show less

• 

  RMP Enterprise

  Aug 2017 - now

  Digital Marketing Manager