Johnathan Crawford

Experience

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  BBDS Advertising

  Jan 2001 - Dec 2003

  Production Designer

  Worked with Creative Directors, Digital Marketing, and Print Producer to ensure materials were well designed and too specifications. Typical duties included; keylining materials, creative direction and design of logos and other collateral material.

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  Noble

  Jan 2003 - Dec 2007

  With a major in Music from college and a concurrent study of design, I relocated with a firm ambition to establish a career in the creative realm. In the initial phase, I found my footing in the music industry, while simultaneously engaging in design-related side projects. These side ventures eventually paved the way for an internship opportunity, which subsequently evolved into a full-time position at Noble.Throughout this transformative period, I had the privilege of being mentored by exceptional graphic designers and Creative Directors. Their guidance and mentorship not only steered my skill development but also instilled in me the importance of nurturing and supporting junior designers, a quality I now seek to extend to the emerging talents in the field. Show less

  • Senior Production Designer

    Jan 2006 - Dec 2007

  • Production Designer

    Jan 2003 - Dec 2005
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  Craw.co

  Jan 2007 - Jan 2016

  Creative Director / UX Designer

  After commencing my career in marketing at Noble BBDS, I embarked on an entrepreneurial journey by establishing my independent studio, Craw Co. As the sole proprietor of this enterprise, I had the invaluable opportunity to identify and refine my core strengths, including leadership, decisiveness, and precision, while honing my foundational skills. Although my initial focus was primarily on visual design, I progressively expanded my skill set to encompass coding and ultimately discovered my genuine passion in User Experience design. By amalgamating my expertise in visually compelling design, digital proficiency, and human-centered design principles, I have been able to advance my career with a heightened sense of focus and clarity. Show less

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  Pitchfork

  Jan 2007 - Jan 2017

  Executive Video Producer

  Executive Producer for the Pitchfork Music festival. Responsible for sourcing 50-plus vendors and crew members to shoot, archive, and edit content for the festivals IMAGs, live stream, and archived content. This position requires an understanding of event, video, audio, streaming, and staffing logistics. Here is a sample of what is produced;http://pitchfork.com/tv/49-pitchfork-music-festival-2015/

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  One Design Company

  Apr 2015 - Jun 2015

  Art Direction - Freelance

  Freelance design and creative direction on Optimus OE Solutions

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  Havas

  Sept 2015 - Jun 2016

  Digital Designer - Freelance

  Creative and UX solutions for such brands as:RJ ReynoldsCracker BarrelDish

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  The Abundancy

  Aug 2016 - Jan 2017

  Senior Art Director (UX)

  After operating my independent studio for nearly a decade, I transitioned to a pivotal role at Abundancy, subsequently acquired by Leo Burnett. In this capacity, my primary objective was to infuse the organization with my dynamic, comprehensive design philosophy, tailored to meet the demands of a rapidly expanding marketing enterprise. During my tenure, I played an instrumental role in numerous successful pitches and was instrumental in the development and delivery of meticulous digital brand guidelines for the Lincoln Park Zoo. Show less

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  Leo Burnett

  Jan 2017 - Aug 2018

  Oversaw creative teams and led the UX aspects of a wide array of projects, spanning advertising, graphic design, and marketing initiatives. In this multifaceted role, my central mission was to cultivate a compelling creative vision while simultaneously ensuring that our projects provided seamless and engaging user experiences. My responsibilities encompassed collaborating with diverse teams, managing creative processes, and leveraging my expertise to align our design efforts with strategic objectives. This holistic approach consistently resulted in the development of impactful, user-centric solutions across various business domains. Show less

  • Associate Director of UX

    Mar 2018 - Aug 2018

  • Senior Art Director (UX)

    Jan 2017 - Mar 2018
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  R/GA

  Aug 2018 - Mar 2020

  Associate Creative Director, Experience Design

  I led qualitative research and design initiatives across various industries, from Retail to Financial services. In those roles, I applied my expertise in research and design to tackle industry-specific challenges. Whether it was creating connected retail customer experiences or optimizing financial marketing experiences, I developed a versatile skill set to meet diverse industry needs. My work consistently involved synthesizing insights into innovative design solutions that delivered meaningful results across different business domains. Show less

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  Critical Mass

  Mar 2020 - now

  I've successfully managed cross-functional teams across various client portfolios, demonstrating a capacity to oversee Research, Design and Technology teams efficiently. My strategic approach involves forging partnerships to align on both vision and process, with the shared goal of delivering optimal experiences. This collaborative effort has consistently translated into tangible and positive business outcomes.

  • Group Director of User Experience

    Jul 2022 - now

  • Creative Director of User Experience

    Mar 2020 - Jul 2022