
Brad Antici, ALPP
Business Analyst

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About me
Chief Pricing Officer at Butler Snow LLP
Education

Mississippi State University
1992 - 1996Bachelor's Degree Accounting Summa Cum LaudeActivities and Societies: Alumni Delegates, Elder Statesmen, Mortor Board, Phi Kappa Phi, Beta Alpha Psi, Sigma Chi Fraternity, Greek Council for Christ

Mississippi State University
1996 - 1997Master of Business Administration (M.B.A.) Management Summa Cum Laude
Experience

Nichols Research
Aug 1997 - Sept 1998Business AnalystActed a liaison between end-user clients and programmer team members in developing customized software solutions for the client’s work environment. Interviewed client, developed business plan for programmers, tested system during development, and trained end-user.

Telapak, Inc. (Cellular South)
Sept 1998 - Jun 2002Financial AnalystManaged all aspects of financial analysis for the Accounting/Finance Department. Created and maintained operating, capital, and statistical budgets; managed interconnection agreements with other telecom partners; assisted Marketing with new product development; tracked various industry matrices and trends; conducted monthly variance analyses.

Eaton
Jun 2002 - Jan 2003Financial AnalystPrepared weekly labor reports, annual operating budget, monthly journal entries and account reconciliations. Managed inventory and reporting requirements related to government and customer owned tooling.

Parkway Properties
Feb 2003 - Feb 2012Vice President of InvestmentsLed the implementation of the company’s disposition strategy through the sale or joint venture of currently owned assets. Worked with brokers in preparing sales materials for potential investors, both domestic and international. Negotiated sales contracts and partnership documents. Directed the due diligence and closing of all dispositions. Oversaw and coordinated a team of Sr. Investments Analysts and Investments Analysts. Created and documented the company’s current sales processes and procedures. Total transaction volume with Parkway was $1.5 billion, consisting of 75 office buildings having approximately 12.3 million square feet. Show less

Butler Snow LLP
Feb 2012 - nowEstablish policies and procedures related to the firm’s overall pricing strategy and direct the firm’s financial analysis function. Educate and train attorneys on pricing, profitability, and other financial theories and practices. Assist attorneys with the negotiation, development, and execution of complex fee arrangements. Negotiate and approve pricing proposals for significant fee arrangements. Review, monitor, evaluate and report on all significant fee arrangements. Direct annual review of, and develop the strategy for, all firm billing rates. Work directly with CFO and CTO on technology initiatives related to pricing and profitability. Work with Firm Chair and COO to assess strategic opportunities as they present themselves to the firm. Show less
Chief Pricing Officer
Jan 2025 - nowDirector of Strategic Pricing and Analysis
Feb 2012 - Jan 2025
Licenses & Certifications

Legal Pricing Masterclass
Positive PricingNov 2021
ALPP Platinum Plus
True Value Partnering InstituteFeb 2024
Accredited Legal Pricing Professional (ALPP)
True Value Partnering InstituteJan 2018
Global Pricing Professional of 2025 1st Runner-Up
True Value Partnering InstituteMar 2025
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