Jonathan Binder

Experience

• 

  CNN

  Jul 2008 - Jun 2013

  Reporter and Producer for CNN Radio Podcasting and Audio Storytelling:‣ Content Writing and Production: Report, write and produce stories, including award winning content‣ Brand ID and Creative Direction: CNN Podcasting brand identity and audio storytelling approach Interactive producer for CNN.com homepage, breaking news and special projects

  • Producer

    Jan 2011 - Jun 2013

  • Digital Associate Producer

    Jul 2008 - Dec 2010
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  Adidas

  Jun 2014 - Nov 2019

  PR and Earned Media Strategy Lead for adidas Global Brand:‣ Global Brand Strategy: Purpose driven strategy for sustainability and global brand storytelling‣ PR Strategy: Messaging framework, global toolkits, agency and regional team management‣ Earned Media Activation: Exclusive media placements, influencer and ambassador media training Paid Media and Advertising Lead for adidas Running North American:‣ Full-funnel Growth Marketing: Media campaigns, awareness activations, evergreen performance media‣ Community Development: Key city community and ambassador strategy development and execution‣ Impact: Contributed to making adidas Running the fastest growing running brand in NAM Social Media Strategy Lead for adidas Originals North America:‣ Social Media Strategy: Creative direction and development, channel strategy, organic and paid execution‣ Creative Influencer Strategy: Implemented first ever creative influencer program at adidas‣ Impact: NAM strategy made adidas Originals the most engaged sneaker brand on social media in the world

  • Sr. Global Brand Strategist

    May 2018 - Nov 2019

  • Digital Marketing Lead

    Aug 2016 - May 2018

  • Social Media Strategist

    Jun 2014 - Aug 2016
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  The Variable

  Nov 2019 - Oct 2021

  Sr. Social Media Strategist

  Senior Level Social Media Strategy and Performance Analysis:‣ Social Media Strategy: Creative direction + development, channel strategy, organic and paid execution‣ Brand: Brand voice and architecture, messaging, audience audit and strategy‣ Data Analysis and Reporting: KPI frameworks, custom reporting and performance analysis

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  Champion

  Oct 2021 - Feb 2025

  Brand Marketing Global Strategy and NAM Execution:‣ Business Growth: Growth marketing strategy, GTM strategy, full-funnel media, B2B and B2C execution‣ Creative Direction: Global brand guidelines, campaign development, product and brand driven creative‣ Brand Activation: Experiential, tentpole moments, loyalty program, brand partnerships, influencers‣ Purpose Marketing: Sustainability and purpose driven product development and positioning‣ Impact: Grew Club Champion loyalty program to 1 million members in its first year Show less

  • Director of Brand Marketing

    Oct 2023 - Feb 2025

  • Sr. Global Brand Strategist

    Oct 2021 - Oct 2023
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  Hanesbrands Inc.

  Feb 2025 - now

  Head of Communications

  Global Director of Internal and External Corporate Communication:‣ Communication Strategy: Develop and implement comprehensive communication strategies and messaging frameworks to enhance HBI leadership and company positioning.‣ Corporate PR: Strengthen corporate reputation by showcasing company performance, executive leadership, and managing brand narratives.‣ Digital Channel Strategy: Oversee internal and external digital channels, drive content creation, and ensure consistency in corporate visual identity. Show less